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Dual Studies - Checklist for SMEs: 10 Tips for SMEs


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Large Company have been offering dual study programs for a long time, now more and more medium-sized companies and small businesses are discovering the benefits for themselves. What should SMEs pay attention to when they want to employ dual students?

Dedicated young employees win



Writing for you: Prof. Dr. Patrick Geus is the rector of the IUBH campus programs and is responsible for marketing both in the dual and in the master program of the IUBH course. His research focuses on brand management and communication, the development and implementation of approaches to optimize the return on marketing investment, and concepts for optimal networking of marketing and sales activities.

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Dual studies as a recruiting & retention tool

The demand for dual study programs is increasing - on the side of Company and with freshmen. 2013 around 21.000 young people have started a dual degree. Until 2030, this number is expected to increase to 38.000 per year, according to a recent extrapolation from the Bertelsmann Stiftung.

In today's "War for Talents", the competition for the best minds, employers can score a dual degree. The concept is based on a regular change between practical phases in the company and theoretical phases at the university.

Theory & Practice

This combination of practice and bachelor's degree is very attractive for many young people. Not only in industries such as tourism, where classical training has lost its charm and it is becoming increasingly difficult to find qualified applicants, we have a very good experience with the dual study program.

Other sectors of the economy, such as marketing, logistics and health management, are now benefiting from dual study offerings. Small and medium-sized enterprises (SMEs) usually have to manage with few resources for personnel development and employer branding. In these cases, the dual degree program offers clear advantages from recruiting to employee retention.

Matching match between candidate and company

What is not clear to many companies is that some universities also support companies in recruiting. They are able to take a lot of work from SMEs. It is worthwhile to inquire about this: some universities are concerned exclusively with the academic training of "Stuzubis", as the dual students are also called because of the combination of studies and practical training. Others, such as the IUBH, take over the role of the personnel service provider a bit and help specifically in the selection of dual students.

In the matching process, the study advisors of the university apply the framework conditions and the background of the company in order to find a qualified and above all suitable candidate. If a family-run hotel needs a successor in the long term, the university is looking for a life-oriented, appropriately ambitious student who can and wants to grow into this role.

"Stuzubis" offer customized practical know-how

Another key advantage for SMEs: the study concept is designed to be very practical. Employers benefit from the know-how of "Stuzubis", which is tailored to the company, the processes and work processes. Within the framework of their dual studies, the students devote themselves to questions relevant to the business, which often lack the capacity and time of an SME's working day, for example: Is our inventory system the right one? Has online marketing potential for our company? What are the strengths and weaknesses of our competitors?

The "Stuzubis" are therefore not apprentices, but can be entrusted with more complex tasks because of their knowledge from the study. For companies, this is not only important during the study period. Because when they take over the employees, long training periods and often also high entrance fees for other university graduates are avoided.

Introduction of the dual study: checklist for SMEs

Companies interested in the dual training model should clarify the following questions. If they can not find the answer on their own, they can go directly to a university offering a dual degree program, as most of them also consult employers.

  1. Does the dual study fit into our company structure and our personnel development strategy?
  2. Do we have the human resources to train and accompany dual students?
  3. How can we cushion the absence of dual students (study / examination phases)?
  4. Are we in a position to offer them an attractive take-over offer, that is to say, to bind the two students to us?
  5. Which university in our area offers dual courses of study that are relevant to us?
  6. How is the quality of study and the university secured? Is the degree in Germany fully accredited and (also internationally) recognized? What awards does the respective dual university have?
  7. What do graduates and company partners say about the universities? Do you recommend the university?
  8. Are my questions to the university answered promptly and competently by specific contact persons and supervisors?
  9. If I am specifically advised and supported by the university, Eg when recruiting the "Stuzubis"?
  10. Does the university provide opportunities for exchange and networking with other companies that employ dual students?

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