The Word of the Year: Jamaica Off
Buzzwords and trend terms are always easy to recognize, just think of powerful hashtags such as 'Jamaica Off', 'MeMoo' and 'Marriage for All' or 'Alternative Facts'. On the one hand, what is always a thrilling new freeware creation is, for communication junkies, the ultimate proof that "language" lives.
The fact is: what has been said many times has to deal with somehow. Such buzzwords therefore say more about us, our relationships and the contradictions in our society than many are well aware of.
Conclusions about current trends
If such keywords allow the shortest possible inventory of a current trend, they do not reflect such short trends in social questions. But let's take a look at the most used words of the year:
Whether 'Jamaica-out', 'MeMoo' or 'marriage for all' - they all have something in common, because it's about (our) community. To govern together (or not), to "me too" and the wave of solidarity that has been triggered, and finally to the "marriage for all" around a microcosm of lived community on the smallest scale.
Think about what makes us different
Maybe that will give us the impetus to think again about what makes us different. Incidentally, this is neither new nor revolutionary: man is a relational being. The question, which is asked very often by people "what's in it for me", I consciously return in conversations about "what can you contribute to the community?". Then there's - test it out - always exciting discussions.
But let us say again: we are committed to relationships. That does not mean that each of us has the same "urge" for relationships. Some live off being together with others and do not thrive until they are able to spend each evening until midnight with as many people as possible in a community.
The Unword of the Year: Alternative Facts
Others, on the other hand, find it difficult to keep others around, they value it quietly and quietly. Nevertheless, we are all human relationships. We need supplementation and correction by others, because learning and growth are always done through community.
For example, the term 'alternative facts'. He was once the nonsense of the year. The jury's statement stated: "It is the veiling expression of the attempt to make misrepresentations acceptable as a legitimate means of public debate." At first glance it is clear who we owe it to.
Invented by Donald Trump
Invented or really puffed in the Twitter channel has the term Donald Trump. His name is presidential Twitter King of the World and incidentally still American President. In fact, arguably the most powerful man on earth, watching TV in the morning and twenty minutes later tweeting around the globe.
He does not form a well-founded opinion despite a billionaire CIA, but believes what is on TV. And even though they have no public office and are certainly not democratically elected, said TV editors are secretly one of the most powerful people in the world.
Inconsistencies around the globe
Everyday communication is always an indicator of what is currently going on in society. The words used in everyday life are the fine window panes of the global state. Because alternative and facts go together as well as cow and plane. 'Alternative facts' makes as much sense as 'flying cow', namely none.
Either something is an alternative or a fact. Both together, however, also expresses the ongoing inconsistencies, which at the moment the globe like a Burglind storm (... where the word part "castle" so not at all on something as dynamic as a storm fits) umwinden. It already starts with the term "UnWORT of the Year". With 'alternative facts' two words are pronounced for the first time an un-word. Yes, either we choose a word or a term. But announcing a word, and then choosing two, is a contradiction. But it still goes on:
Google, Facebook and Co. make national borders redundant
Globalization is growing. Google, Facebook and Co. make the borderline a minor issue that could cost any geography teacher the job. Over the same period, nationalist movements are dressing a smart cloak and subtly taking power.
Company make an advertising campaign "Dear Customer, you have never been so much value to us" and at the same time cancel the customer-oriented branch network.
Every society has the buzz words it deserves
Contradictions also exist in other areas. For example, in education: one educational reform is chasing the next, but school performance is getting worse and worse.
It's probably like this: Every society has the buzz words that it deserves. But - and that is the good news - every society also has the opportunity to develop itself. I'm curious about the next trend terms and what else I hear so everything in the S-Bahn and in discussions ...
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