Disruptive management: Companies need new structures!

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Sascha Lobo called it Platform Capitalism, Karl-Heinz Land Digital Darwinism and Angela Merkel Industry 4.0. Regardless of which company concepts of the future one speaks: The revolution of whole industries is in full swing. But if you want to make your way to the digitalized new world, you must first provide the right framework conditions.


Here writes for you:


Anne M. Schüller's Profile anne-m-schueller_portrait-mit-hutAnne M. Schüller is a management thinker, keynote speaker, business coach and multiple award-winning bestselling author. She has repeatedly been named Top Voice by the business network LinkedIn.


From the author:






Without humanity, we would be only machines

First of all: The digitization that everyone is talking about poses a great danger: that wherever technocrats are in charge and data govern, humanity is left behind. "A naive technology glorification without a human orientation and without social responsibility is misleading," warns management thinker Winfried Felser.

Digital is already possible today, but feasibility can never be above humanity. In addition, the digital orientation necessarily requires innovations in the way we manage and manage them. HR 4.0 and New Work are the keywords. Disruptive management models are needed. However, in order for these to take effect at all, the in-house infrastructure must first change.

Organization in the age of digital transformation

The core question, which the carpet must now set aside, is as follows: “How do we organize our Company in the age of digital transformation? ” For this, a transformation into a more agile state is first necessary. This means that everything that makes an organization slow must go away. And everything she does quickly has to come. To be able to do this, it must be transformed vehemently. An end to the management, as we know it, is on.

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Exponential developments can not develop in linear organizational models. Rigid processes are unlikely if fluid agility is urgently needed. And central control does not work in complex systems. Self-organizing structures are much better suited to that.

The internal brake pads on the way to the future

Almost everywhere, Alpharearchy is still regulated and governed. And while the world is changing irreversibly, you indulge in the company with common procedures and spent rituals from the deep last century precious time: makes banter, Top-down formations, silodenke, planning games and budgeting examinations prevent any necessary progress.

The companies are trapped in their own systems. And they will not fail in the market, but in their structures.

After all, classic management information is spent most of the time organizing yourself rather than dealing with business and customers. Process obsession, goal feticism, and cramped rules are a huge money, time, and motivation-destroying machine, which no one can afford anymore.

Ruling do not appeal to palace revolution

Everything is screaming for change, but the persistence tendencies on the executive floors are colossal. Giving back status, power and control is also damn hard.

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It equals a loss of identity. Possession of property is therefore a huge issue. Through an inflated measurement and control bureaucracy, many managers even ensure their very existence.

Repeat victorious battles

"Men want to repeat battles in which they were victorious," warns the literatureprofessorin Gertrud Höhler. “And the longer the success story, the more autistic one becomes,” adds Reinhard K. Sprenger.

"Innovation is the hardest decision for a CEO because it disrupts business processes," warns Maurice Levy, head of the Publicis group. Nicht Being innovative is the better choice in most organizations. But who dares in these new times, nothing will fail guaranteed. Because the rules of the game will never be the same again.

Step on the way to the future

Can traditional organizations even be reformed? In any case, a little whitewash is not enough. And the leap from a classic pyramid organization to a network company has to happen in a hurry. Even before technological innovations, management innovations are needed first of all. This must be wanted from "above" on three levels:

  1. At the level of the organization: This is about the appropriate conversion of the company to make it fit for our new business world. First change yours organization chart, Replace silo structures and their associated chains of command with collaborative structures. The illustration shows an example organization chart in which everyone works in a networked and open way with everyone to serve the interests of the customer - not his boss.
  2. At the level of leadership: The instruction-oriented leadership and a related obedience culture as well as fixed job descriptions and pre-marked career paths are passé. Favor changing leadership roles in the form of process and project managers as well as specialist careers who are equated with leadership careers. Leaders are needed moderators, facilitators and catalysts.
  3. At the level of the employees: Mobilize the self-directed forces of empowered teams. Activate the “wisdom of the many” and create playing fields of will and need - across all departmental boundaries. "Guardrails instead of handcuffs" and "Courage to try" are the motto. "Disagree with your boss" is a must. In addition, top results can only unfold in a “laughing” corporate culture in which everyone feels comfortable.

This is the foundation that makes a company fit for the future. Digitization in all areas of the company is then the next step. However, in the end is not technology, but an obsession for the customers and their concerns the common goal.

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