Germany - International
Mathias Keswani, founder and CEO of Nerdindustries. has recently visited the CES 2015 Technology Show in Las Vegas and over for WundV reports, He was impressed by the innovations shown there - and found that German Company are rather underrepresented. So he writes: Germany doesn't cut a good figure here. Apart from the major automobile manufacturers, we are only sparsely represented with innovations ... German companies are still characterized by hierarchies and safety concerns. Experiments are lagging behind when it comes to avoiding risk.
Every spark of enthusiasm is ironed out
In fact, it is often the case in Germany: not a few carry perhaps even good business ideas with them, but they stifle them with such an attitude right back in the bud.
Anyone who dares to talk about it often has to feel like a nerd: with comments like “Such bullshit!” or "You can never do it!" every spark of enthusiasm is quickly ironed out.
Google was not taken seriously
In doing so, many successful companies have emerged from some crazy ideas that were not taken seriously at the beginning - let's just take a look at the most famous garages in the world, Google, or Facebook, which was initially developed as a kind of dating platform. Real spinners are rare, but necessary, because only they come up with truly innovative ideas.
Alexander Käppler is one of them: the twenty-three-year-old toured the waters of Berlin with a swimming snack bar, selling drinks and sausages to the bathers along the banks and making his customers happy with small comedy inlays.
Business ideas - from necessity to virtue
The idea came to him one day when he “almost dried up with thirst on the Havel!” and wished someone came over with drinks. The idea was born, he bought the right raft cheaply, the capital came from previous jobs and the family. And finally he also overwhelmed the bureaucracy to give him the necessary permits:
"Apparently you were so surprised and probably also annoyed by me, because I made it very clear how important this idea is to me, that you sat down with me and thought about how to realize my dream," says Käppler looking back today.
Founders need to know their market
Certainly, Käpplers also strongly dependent on the season dependent idea is by no means representative. The few want to build their existence on such uncertain grounds. And yet the example shows very well, which is essential for founders: one must be fully behind the own idea, in order to convince donors, business partners and customers.
And you have to know the market. After all, what use is the best idea for whom the customers do not buy or the competition is simply too big? Alexander Käppler knew his market very well as a potential customer: he knew where the shortage was. Many good ideas are created in exactly the same way: Someone recognizes where hardship is - and tackles the problem. Unfortunately, the country is rarely the case.
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German edition: ISBN 9783965960015
English version: ISBN 9783965960053 (Translation notice)
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