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Digital change in practice
The fact that the digital transformation has to do with human beings is only gradually getting into the minds of digital changers, because all too often it's all about tools.
One has to ask oneself: digital transformation - what does that actually mean exactly in practice for Company, Executives and your employees, when Landauf, landabgabe almost prayer-like to hear the demand for technical and digital changes?
Is SME slogging the change?
Especially as far as German small and medium-sized companies are concerned with, after all, a lot of world market leaders in their industry, the fear is great. Many believe:
Small and medium-sized enterprises are slipping away from digitization and will inevitably fall back across industries to international competitors.
Why does transformation fail?
But that does not apply to the entire Mittelstand in Germany. This proves this book as impressively as it also reveals to his reading, what many transformation processes fail.
And it shows that only the companies will be successful on the path that puts the employee at the center of their actions.
Taking employees makes you successful
The fact is, the transformation inevitably turns companies around. For many companies, transformation and digitization are the most far-reaching changes in their company history.
Traditional business models, values and structures are radically challenged. And from the point of view of employees, this can quickly feel like a revolution, rather than an orderly transition process.
What can executives learn from successful companies?
What can leaders, managers and owners of companies who have already made the change or are already well on the way to learning?
This is what the authors Henrik Kehren and Sebastian Purps-Pardigol want to know. Both experienced entrepreneurs and experts in digitization. And how can this be other than through discussions?
30 companies, 150 interviews, 12 samples
30 companies have analyzed the authors for their book and conducted more than 150 interviews until they had their 12 sample samples together.
Digitization and change across all industries And these examples form a fascinating cross section of the economy.
Competition with Amazon
The spectrum ranges from manufacturer Viessmann, known for its heating technology, to BSH, whose appliances are available in many households, to examples from the publishing industry or the success story of Tolino, which successfully asserts itself against Amazon's Kindle.
It can not be done without people
However, the authors are not simply interested in retelling an exciting chapter of current economic history. Above all, they work out an aspect in their text and the background discussions.
Without the people it does not work. And the notorious "we have to take employees along the way" becomes tangible and understandable. Because people need a why and what for their energy in the change, but also want to be appreciated for their work.
Focus on change
But the digital transformation does not work without a clear focus on change and the (new) opportunities. This applies to the company as a whole, but also to every single employee.
And how to achieve this, reveals the optimistic book. For the hurried reader, the authors have always put together a short essence of each chapter. To read only these summaries, but would be a pity.
Impulses for reflection
Because this would escape the reader a quick written and understandable book that offers many impulses and thought provoking.
Conclusion: "Digitizing with Brain" is not only a fascinating kaleidoscope of a transforming economy, but a source of inspiration and stimulus for those who want to occupy themselves with the transformation.
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