Digital Transformation and the World of Work 4.0: Do It Like Facebook!


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Steve Jobs and Steve Wozniak founded Apple in a garage. Mark Zuckerberg programmed the first Facebook version in his dorm room. From the garage to the best in the world. facebook

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Professor Dr. Martin Grothe Martin GrotheProf. Dr. Martin Grothe is managing partner of complexium GmbH and is a feeprofessor at the Berlin University of the Arts.

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From the dropout to the billionaire

Mark Zuckerberg - Dropout, Facebook founder and world's youngest billionaire. In this dormitory he and his friends developed 10 years ago the world's largest social media platform today.

Originally created as a student exchange medium, Facebook now has 1,3 billion users globally. 27 millions are alone in Germany.

The business is at the forefront of evolution

Since 2007 there are on Facebook official company profiles, so-called fan pages. Big and small companies try to use the direct line to the potential customer or employee. Own Facebook stores are possible, placing job ads and using Facebook as an alternative customer care channel.

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According to calculations by serviceCompany reaches an answered question on Facebook through Customer Care ten customers who have the same concern. This reduces customers' potential phone call count - because their questions have already been answered.

Time saving by Facebook

This results in a time savings of the customer care department, their work is more efficient and saves the company in the end expenses. Facebook is developing more and more into a value added link for companies.

Facebook is still the largest and most powerful social media channel. Businesses should include social media in their strategy and keep an eye on the financial benefits. Social Business Controlling is clearly on the rise.

The value of “virtual” companies

The Presseecho was huge as a Facebook at the 18. May 2012 went public. It was the largest stock exchange of an Internet company so far. Although the financial expectations were not met, the overall assessment of the 104 social media platform reached billions of US dollars.

Almost 80 billions of euros for a company that sells no haptic products, but purely in the social web exists. This clearly shows the value of social media as a sales, branding or recruiting channel.

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The value of HR social media channels

Pure HR social media channels and platforms also achieve considerable company evaluations. LinkedIn - World's largest professional online network - 2011 has already taken the step. The company has a value of three billion euros.

This is a value similar to that that classic companies such as Puma or Fielmann achieved at the time. Even earlier - in 2006 - the German LinkedIn competitor Xing was listed on the stock exchange. The market value was EUR 269 million. "Virtual is the new real".

Power and influence thanks to social media

It is remarkable that social media companies are able to keep up with the company valuations of well-established traditional companies in a very short time and in some cases surpass them. Also in the list of the richest people in the world are the mostly young founders.

Mark Zuckerberg manages 32,3 with estimated assets of $ 16 billion. Jeff Bezos, founder and president of Amazon.com, just short of ranked 28,8 with an estimated 21 billion dollars.

The Pandora's box is open

Social media are virtual. However, the influence and power that they can sometimes exert are very real. Shitstorms can seriously put established companies in economic danger. Bad product reviews can shatter the sales figures.

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Unsatisfactory working conditions are getting around very quickly and can make the “War for Talents” considerably more difficult. Transparency is a double-edged thing, but Pandora's box is now open. It is important to prepare and not underestimate the power and influence of social media, but to use it for yourself.


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  1. Dr Uwe Andreas Amann

    #digitalchange: - Highly recommended X9u5xlzx2J good to know!

  2. REGIS GMBH

    Digital transformation & workwelt 4.0 - 2/4: Do as Facebook! from
    Prof. Dr. Martin… via @berufebilder
    - Highly recommended VYFrHtiaNH

  3. Thomas Eggert

    Digital transformation & workwelt 4.0 - 2/4: Do as Facebook! from
    Prof. Dr. Martin… via @berufebilder
    - Highly recommended gIaZxrhwby

  4. Job college

    Digital transformation & workwelt 4.0 - 2/4: Do as Facebook! by Prof. Dr. Martin Grothe ... - Highly recommended yY2yPKA0w4

  5. QRC Group AG

    RT @jobcollege: Companies in Social Media - 2/4: From the garages to the Welttop: Steve Jobs and Steve Wozni… # B…

  6. Competencepartner

    Companies in Social Media - 2/4: From garages to Welttop: Steve Jobs and Steve Wozni… #profession #education

  7. Simone Janson

    Companies in Social Media - 2/4: From garages to Welttop -

  8. Berufebilder

    Companies in Social Media - 2/4: From garages to Welttop -

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