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Thomas Hörner has been working as a consultant since 2001. All texts by Thomas Hörner.

Digital Marketing & Search Engine Optimization for Beginners: 5 Tips for On-Page Optimization

Even if Google constantly adapts its search algorithms, search engine optimization (SEO) is still an important part of any marketing strategy. 8 beginners' tips.

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Why is search engine optimization important?

Everyone is talking about search engine optimization. No wonder: being found on the internet is essential today. Because even the best content on the net fizzles out unread if potential readers can't find it.

The decisive one success Every website has a good visibility in the search engine Google (or in international markets also in Bing and Yahoo). This high visibility is that Objective the marketing discipline search engine optimization (SEO).

The associated measures make a website easier to find in Google if it is successful. So it helps to learn how to plan and implement search engine optimization comprehensively and correctly and thus to implement all the necessary work step by step.

How does successful search engine optimization work?

Successful search engine optimization today requires a large number of coordinated activities and no longer consists - as it was in the early days of Google - just using less technical adjusting screws.

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One of the most basic measures is on-page optimization, which means you can optimize your site directly, including the structure and structure of your page, as well as finding the right keywords to help you optimize your texts.

5 basic tips for on-page optimization

Because: If your internet presence does not meet certain minimum criteria, it is not listed in Google or bad. The most important measures are of a technical nature. You can convert the following points yourself or have them checked by your webmaster.

1. Optimize the URL structure of your page

The Internet addresses of the pages should be so-called "readable URLs", in which words that match the content of the page appear.

An example of a good SEO URL (search term "tips healthy sitting"):

  • domain.de/buero/gesundheit/tipps-fuer-gesundes-sitzen.html

Examples of SEO Unsuitable URL:

  • domain.de/index.php?id=34
  • domain.de/typopress/main.do?dk3exc53wsdt5

2. Correct HTML tags for headings

Headings must not only be visually recognizable as such, but also in the technical HTML code of the page as or sub-headings with or. to be marked. If you are not a HTML expert, it is best to let the webmaster make sure of that.

The webmaster is the person who technically maintains the website. It can be you yourself, it can be a contracted agency or the employee who is responsible for the operation and changes to your website.

3. Validatable HTML code

The technical HTML code must be correct, ie comply with the "W3C standards". A website can easily be checked on the Internet with a validator such as validator.w3.org.

Make sure yourself, or let the technician responsible for your website ensure that the page is as few as possible Error having.

4. Set up webmaster tools

The Google Webmaster Tools are not a must for a Google placement, but in practice they are one of the most helpful tools. The tool is usually set up first by search engine optimizers.

  1. What do the webmaster tools bring you? There you will find information about search terms and the achieved position, a list of links to you and within your website as well as statistics on the speed and errors of your website. It is very easy to set up for any webmaster.
  2. What should you do first? In this first step, you do not need to do anything with the Webmaster Tools undertakethan just embed it. It usually takes a few days for Google to provide all of the data there, which you will then use in the next few steps.
  3. Make sure your page has been successfully added: You have completed this step when readable URLs with suitable keywords exist for all pages on your website, all headings in the HTML code are identified with H tags and you have access to the webmaster tools.
  4. Validate your code: However, if your HTML code cannot be fully validated, this does not prevent you from taking the next steps. But you should keep an eye on one hundred percent validation for the future in order to achieve even better rankings on Google.

5. Find meaningful keywords (keywords)

Central, generic words such as “car”, “pizzeria” or “buy a computer” are often searched for in Google. But they are also so hotly contested that reaching the top positions takes a lot of effort and time.

It is often more efficient and requires less effort to win 250 website visitors per four less frequently searched keywords than to get 1000 visitors with one generic, highly competitive keyword alone. Therefore, use the following procedure to determine the correct search terms:

  1. Find all relevant search terms
  2. Evaluate search frequency and competition situation
  3. Choose the most promising keywords

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12 Responses to “Digital Marketing & Search Engine Optimization for Beginners: 5 Tips for On-Page Optimization”

  1. Eyrie says:

    The last point is a valuable tip. Focusing on keywords where you do not have a chance to land on the first page on Google is at most frustrating.
    Better keywords with low search volume. However, one has to pay attention here to be really relevant. If you are already processing a special keyword, then you should also offer something to this special keyword.

    • Simone Janson says:

      Hello Horst, thank you for this super reference!

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  8. Peter says:

    Hallo,

    good, first overview of the topic. In the future, search engine optimization for mobile devices such as smartphones and tablets will also become more and more important. Here is an article on the topic: https://www.online-solutions-group.de/blog/suchmaschinenoptimierung-seo/mobile-seo-viele-websites-noch-nicht-fit-fur-die-zukunft/

    • Simone Janson says:

      Thanks for the hint. Yes, I am also very excited, what on the 21. April will happen.
      Regards

  9. Katharina Daniels says:

    Catchy introduction for SEO-enabled sites
    - Exciting contributionoO8vk3Mu86
    via @SimoneJanson

  10. Judith Franke says:

    Fit for Google & Co. - for beginners - Exciting contributionMHiYMQ0LxD #seo #google

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