Digital Marketing Evolution: Keep it short and simple



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Digital Marketing Evolution: Keep it short and simple Digitale_Marketing_Evolution

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Help in Info-Overload

Overview

More and more people are getting more and more information. These must be processed in an ever-shorter time. In the end there is hardly anything left to hang. This already applies to really relevant messages! What is the situation with advertising?

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In contrast, stand Companywho have felt more and more to tell. Your brand story, great product features, added values, social responsibility and much more. It is obvious that these two developments fuel each other. And unfortunately in the negative sense - for all involved.

KISS - Keep it short and simple

Overview

The solution to this is really simple: KISS. Keep it short and simple. You should keep things short and simple. This wisdom is already stony, but still more up-to-date than ever.

Fortunately, companies today are partly forced to be shorter. This is because content is becoming more and more mobile, and there is a very limited space compared to the desktop.

A Twitter message now has only 140 characters, and the Google Adwords ad has no more than one heading of 25 characters and two 35 characters. Or a picture on Facebook, where only 20 percent of the area can be text. Otherwise you can not advertise your product with Facebook ads.

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The all-is-important syndrome

Overview

But as soon as the compulsion wears off, the embassies unfortunately become considerably longer again. The all-important syndrome is striking. One loses itself again in various supposedly important statements, rather than really a core statement in the center.

This creates a significant discrepancy between the amount of content companies want to mediate and the number of characters that users can easily digest. A step-by-step approach is required.

The communicative anchor

Overview

The first communicative anchor should always be a crisp core statement. The shorter the better. Ideally, a picture is sufficient - because this is known to say more than a thousand words.

But even a meaningful picture, accompanied by a brief explanation, has proven to be an efficient tool in this area. Right: Even modern digital communication is no different than classic billboard advertising or cave painting.

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    Digital Marketing Evolution - Part 2: Keep it short & simple: The big challenge of our information ... - Exciting contributionWsL9b4TTrm

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    Digital Marketing Evolution - Part 2: Keep it short & simple via PROFESSIONAL IMAGES - Exciting contributionsQDXaG2jaL

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