Help in Info-Overload
More and more people are getting more and more information. These must be processed in an ever-shorter time. In the end there is hardly anything left to hang. This already applies to really relevant messages! What is the situation with advertising?
In contrast, stand Companywho have felt more and more to tell. Your brand story, great product features, added values, social responsibility and much more. It is obvious that these two developments fuel each other. And unfortunately in the negative sense - for all involved.
KISS - Keep it short and simple
The solution to this is really simple: KISS. Keep it short and simple. You should keep things short and simple. This wisdom is already stony, but still more up-to-date than ever.
Fortunately, companies today are partly forced to be shorter. This is because content is becoming more and more mobile, and there is a very limited space compared to the desktop.
A Twitter message now has only 140 characters, and the Google Adwords ad has no more than one heading of 25 characters and two 35 characters. Or a picture on Facebook, where only 20 percent of the area can be text. Otherwise you can not advertise your product with Facebook ads.
The all-is-important syndrome
But as soon as the compulsion wears off, the embassies unfortunately become considerably longer again. The all-important syndrome is striking. One loses itself again in various supposedly important statements, rather than really a core statement in the center.
This creates a significant discrepancy between the amount of content companies want to mediate and the number of characters that users can easily digest. A step-by-step approach is required.
The communicative anchor
The first communicative anchor should always be a crisp core statement. The shorter the better. Ideally, a picture is sufficient - because this is known to say more than a thousand words.
But even a meaningful picture, accompanied by a brief explanation, has proven to be an efficient tool in this area. Right: Even modern digital communication is no different than classic billboard advertising or cave painting.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).