This turns plausible advertising into a relevant message
Today, these talks no longer take place in a small isolated environment, but everyone can oversee, worldwide.
No wonder that more and more Company with ever greater efforts, often try desperately to become part of these conversations. Be it viral marketing, content marketing or native advertising - just to name a few of the currently popular buzzwords.
Markets are conversations
Statements from the New Clues with regard to the topics Content Marketing and Native Advertising: "The network is not content but people."
"Please stop making a new garment for your ads and hope we overlook the little clue that stands out from underwear that it's advertising."
"Native Advertising not only undermines one's own credibility, but also the whole of the novel ways we interact with one another."
"How about calling native advertising what it really is: product placement, advertorials or fake fucking news."
Even in this context, advertisers too often forget the simplest rules of communication as they get caught up in the increasingly dense inter-net and its digital foothills.
In doing so, they are confronted by new technical possibilities, creating incredibly ingenious, but at the same time extremely complex messages, applications or contents, which are then often only understood by advertisers or other experts. For a wide audience, sense and purpose is often hidden.
But there is a relatively simple formula that saves one from this labyrinth or protects it from getting lost in it. This is: KISS and Style. In the following article, I explain what is behind it.
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