BIO | From social web enthusiast to digital consultant corporate communications: how to become a social media manager

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It is an attitude to life that is characterized by openness, fairness and willingness to help. Actually, of course, you think, but maybe this matter of course has arrived on the net faster than in real life. ”

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Here writes for you:


Johannes Lenz Johann-lenzAccording to t3n, Johannes Lenz is one of 5's most important people on the German Internet.


My new job

I wrote this in my guest post “From Political Scientist to Social Web Enthusiast” in mid-April this year, when I was optimistic and eager to find a job via the Social Web. And today, four months later, one or the other is going to ask himself ...

Excellent! I am currently sitting at the Platz der Ideen in Düsseldorf at a desk in the middle of a light-flooded office of the “Idea Message” and I am thinking about the future social media guidelines of my company.

And that means GRAY. GRAY is one of the advertising agencies for integrated communication in Germany. Since July I am on board and do not regret a day. Sure, you have to get to know the work processes and not least find your own role. But that is a challenge, which I like to accept and with power.

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Social media

And the opportunities to advance the topic of the social web are great as are the open culture, the drive for action or teamwork in-house. I will be able to prove myself creatively in my new role, which makes me very happy and at the same time an incentive. I discover that I can “do”, that is, develop and implement concepts and strategies, or write guest contributions like this one.

This is primarily due to the fact that, together with my colleague Andre Paetzel, I oversee and advance the topic of the social web in the agency, which affects GRAY's internal and external dealings and appearance. Because my job title doesn't end in vain with ... Corporate Communication.

dream job

To summarize: I do what I want: I twitter, blogge, networks, try to share the spirit of the social web, attend conferences, think about, and enjoy a delicious Expresso together with colleagues and set up ideas around. And all this in the thematic triangle of PR, company communication and social web.

So and now one or the other may still wonder if this is a fairy tale of a thousand and a night ... No it is not. To anticipate the answer: First, I was allowed a talk on social media and Company hold at GRAY.

On the same wavelength

The response to it was wonderful. There was also a first meeting with the management and other employees. Subsequently, contact with some employees intensified via Twitter, Facebook and Co. to the point that they were invited to an interview. I was asked once before to give one or the other assessment of projects related to the social web.

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I think this has also shown that I have the appropriate skills to make a meaningful contribution to GRAY. Ultimately, this results in my attitude and immediate entry into the company.

The ideal theme

This would not have been possible without the Social Web, if it was not my issue, with which I had positioned myself before the job search professionally and on the other hand, since the contact took place over it.

And the points of the story are two:

For me, looking for a job via the social web means being able to position myself according to your abilities and interests. This means creating selected social profiles that are regularly updated, seeking to exchange views and dialogue with other users while maintaining a sense of humor. And of course, you also have to dare something that has the openness to approach others and not just to take, but to give. After all, one should try to develop each day through one's own curiosity.

For who does not dare not win!

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PS Many thanks to the Social Web and all those who accompanied and supported me on my way to the new job !!!

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  1. speakers Agency

    Funny, is there a social manager for language or actor?

    • Simone Janson

      If appropriate companies make such a place available, then ha.

  2. SocialMediaNEWS_BOT

    From social web enthusiast to digital consultant corporate ...: I'm currently sitting at the Place of Ideas in Düsseldorf ...

  3. Johannes Lenz

    Hello Simone,

    Thanks again for the possibility of the guest contribution. I am very happy when I can share my experiences.

    @ Frank Thank you for your comment. Yes, the title is indeed a bit long;) If you like we can short circuit. I would be very happy, because I know your blog and read.



  4. Frank

    Congratulations on this amazingly impressive title. “Digital Consultant Corporate Communications” has to melt in your mouth somehow.

    Before 2,3 years times with UB from the PR department at Gray telephoned and had not really the impression as if she knew what a blog is.

  5. Christine Hartmann

    RT @SimoneJanson: Fresh Blogged: From Social Web Enthusiast to Digital Consultant Corporate Communications

  6. Fisherman

    Likeable as always, @JohannesLenz writes here ==> about his job search via social web

  7. GREY Germany

    RT @SimoneJanson: Freshly Logged: From Social Web Enthusiast to Digital Consultant Corporate Communications #grey #jl

  8. Johannes Lenz

    Ha, I know it;) @SimoneJanson Blog: From Social Web Enthusiast to Digital Consultant Corporate Communications - Very interesting!2BKhe

  9. Simone Janson

    Frisch Blogs: From Social Web Enthusiast to Digital Consultant Corporate Communications

  10. Competencepartner

    From Social Web Enthusiast to Digital Consultant Corporate Communications: It's a lifetime ...

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