Digital attention-disorder: Turn off Important!


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Attention is a limited and therefore hard-fought good: seducers lurk behind every tweet. Ideas for dealing economically with one of our most valuable resources.

Digital attention-disorder: Turn off Important! Digital attention-disorder: Turn off Important!

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Digital Time Management: Too much at once

Overview

Recently in the suburban train, back from sports, I read Twitter on the smartphone. Use idle times effectively and so! With the relaxation it was over quickly: I had discovered immediately seven articles that I wanted to read or bookmark.

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As I sat there now, with seven browser windows, and still fast my eMails, it struck me like dandruff from the eyes: I'm suffering from a digital attention disorder!

Digital attention disorder: How do we manage to stop

Overview

Until some time ago I did not even know that it was such a "disease". Barbara Haag then taught me a lesson, Now I'm not a friend of such classifications - even on the "analogue" Aufwartksamketsstörung one can argue excellently.

True is the topic, however, one thing: In the Internet, you can quickly get from the little stick to the stick: Here's a message, there is still a click and it's already an hour around. About how and why you can write hundreds of articles and we are here Best of HR – Berufebilder.de® yes again and again the important topic eMail accepted. This is a very specific aspect: what makes us keep clicking? And how do we manage to stop it?

Identify the whip and key maker

Overview

The solution is quite simple in theory: we need to identify the whipsaw and adversaries in the net - and not let them seduce us. That's the problem in practice: that usually texts are designed to do just that: seduce us. In any case, if the copywriters understand their craft. That's what I noticed the day before yesterday in Twitter: In the 140-character-preview the lyrics sounded super interesting. Well, when flying over on the home screen was not even half worth reading.

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Twitter virtuosos play skillfully with the curiosity of their readers. For example, when you write such announcements, "I know I will never use this app, but I still have to buy it!" And of course, everyone wants to know why someone wants to spend money on something he's already in the business Apron knows that it is unnecessary. Had the person just tweeted, "This could be a really exciting app!" - the effect would not have been the same.

How media work: mainly populist!

Overview

Media work the same way. Sascha Lob has been self-critical last week complains about the prevailing populism on the internet and the Dadaist Hugo Ball quotes:

"As a German prophet you have to scream loud and speak clearly. Because the people are hard of hearing. Infinite repetitions of fewer thoughts will not fail their effect. "

Attention-makers arouse desires

Overview

This is not only true for Twitter: It is something exciting, important and urgent, it will awaken desires to have a certain information now necessarily click, which is then in truth not so interesting. Or you do not have to read, because you have already read or heard the content in other forms.

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It is our brain's fault that we keep falling into the same trap: it wants to act as economically as possible and sort out or reject the multitude of information that rushes at us every day as quickly as possible. Therefore, we only perceive very selectively. Strong stimuli that trigger emotions are processed faster and better than information that is not emotionally involved. And so we respond to tense announcements rather than boring messages - perhaps containing more interesting information.

Against Divided Attention Disorder - just do not click

Overview

The solution? Above all, that we are aware of this mechanism. And less clicking on such tweets or articles. If success fails, the copywriters may be less annoyed with such messages. Maybe an idealistic assumption. Maybe not too far-fetched, if you listen to Gunter Dueck, who talked about urgent-makers - and how to deal with them:

"We have to teach the world to check one's own actions on time generation in others. The world is not naturally hectic. ":

In this sense: Just do not click!

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