What newspaper dies next?
I admit, the story is a bit macabre. If you look at it from today's point of view anyway. As Jochen Mai on 03. March 2011 published in the Wirtschaftswoche his contribution to the Dusseldorf Twittwoch, read that still quite funny.
Of wild speculation was there the speech, which is the big newspapers since no later than 2013 set. After all, the theme of the event was nothing short of the future of the media, which veteran aviation expert Thomas Koch, video journalist Markus Hündgen, and Roland Tichy, editor-in-chief of WirtschaftsWoche, eagerly discussed. And what were the bets? Mai writes:
Videopunk Markus Hündgen tapped on the "Frankfurter Rundschau", media consultant Thomas Knüwer, however, on his old employer, the "Handelsblatt". From well-informed circles, I know that this is already a bet among bloggers and media professionals. The deployment: rumored to be an iPad 2.
If for fun is serious
Only less than a month later has sad reality become sad out of the funny story.
The Süddeutsche Newspaper reported yesterdaythat the entire national reporting for the Frankfurter Rundschau should in future come from Berlin - from the Berliner Zeitung, which also belongs to the Cologne publishing house M. DuMont Schauberg. Only the local section should continue to come from Frankfurt.
And who won the bet?
The management has cleared the way for redundancies. From 40 to 50 places, which are to be omitted, are the talk. Tomorrow, the employees will be informed about details. Since I do not know the details, I wonder now: Is there actually a bet that is now considered won? And who can really look forward to a new iPad 2?
Incidentally, statements about the demise of the Frankfurter Rundschau have already given 2009 a futurologist Dr. Eike Wenzel met. In an interview Best of HR – Berufebilder.de® he said: Und natürlich können Tageszeitungen ihre Verluste im Internet nicht voll kompensieren – sie brauchen neue Geschäftsmodelle, eine neue Ausrichtung. Mit den bisherigen Modellen kann zum Beispiel eine so gesichtslose Zeitung wie die Frankfurter Rundschau nicht überleben.
More knowledge - PDF download, eCourses or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).