BIO | Successful despite long-term study: “Relaxation counts”


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I know a great deal about work at an abstract level: the erosion of the standard employment relationship and the development towards a workforce entrepreneur who no longer offers their work potential but their job performance. And for that you need applicable experiences. Only: which ones do I have?

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What are my strengths?

In addition to the general university benefits mentioned in my first post, maybe even an expanded vocabulary, expressiveness, internet affinity, office experiences, online searches, creative marketing ideas? Would others have gotten the marketing concept better? No idea, but it was not bad. Clearly I have successfully completed a workshop on online surveys, a didactic seminar on teaching European content in schools - also nice. It was time to draw on these experiences.

I had a job interview with a large temporary employment agency, which meanwhile also had a subsidiary in order to be able to serve specific market segments, especially in the qualified area. I received two ladies. After the initial small-talk questions about finding out, which is not that easy, and the weather, they wanted me to tell them something about me.

Fauxpas in the interview

No problem. While I was talking like this it struck me that the last interview was much more relaxed due to the unsigned position. According to my idea, some wanted to know if I had completed a writing course. The question puzzled me, but I replied "No, but I have already written some homework, which is why my writing speed should be above average." "So none.", She summarized my statement. "No." and wondered why she hadn't immediately included the writing course in the job advertisement.

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"What could you imagine negative for us?" “I can't imagine having someone work for a fixed term somewhere for starvation wages despite their qualifications. That’s why I’m sitting here and not at their main corporation ”. The expression on the face of the writing course advocate made the effect of the sentence clear to me. The other lady tried to appease "Don't worry, we're paying according to the industry."

Creative Casting

The area of ​​responsibility (researching, office support, appointments, in the medium term also interviewing) would have been interesting but I was probably too obvious in the wording. Or just too honest? Before I could think about it for long, I found another student job in Xing: working student in online marketing. Another plus: You should not apply conventionally but come up with something original. So the boss was googled and happy via Facebook message with an eight-line in rhyming form:

I like beer ... no Hartz IV!

Ergo, if I were up for your studio job!

Marketing has always been my thing, try it out if I bring it again!

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If you don't think now: “Total Taurus” - more information here: xing.com/profile/Nikolas_Hoenig

Employment references and the rest under this adress: XXEMAILXX

I'm gone now and look forward to feedback…

Looseness is rewarded

It worked. Looseness is rewarded in a creative environment! Although there again concessions made at the hourly wage and remained under the 10 € line but the feeling was good: No dresscode and a boss who was in search of the marketing idea, which cost little, took advantage of the new communication channels and struck big!

So I came up with a single campaign on StudiVZ, where selected men and women each received half of a coupon code and, by looking for a single of the opposite sex (and other criteria), could ask for their dream partner and / or the other half of the coupon code , Good idea, but it did not work. Another experience more.

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Facebook marketing for the online store

Since the Onlineshop was not the only project of the new company, we both realized quickly that some good idea had to fail because we got no IT resources. The boss went, a new one came. Younger than me. But he got more resources and thanked it with a fresh wind: regular newsletters, which I was allowed to write. SEO and SEM has been intensified. A Facebook fansite, which was filled with blog contributions on the subject of beer by me. Cooperations were created, marketing campaigns were planned and implemented. I was and am in the middle of social media marketing.

I came up with another Facebook marketing idea, which has now earned me another side job. At an advertising agency. “Agency experience” seems to be important, so I'm excited to see what awaits me next week. Definitely another experience. All in all I have now passed the exams with a "good" and now my master's thesis is coming up. The last university step. I would like to combine science and business. Social media is suitable for that, I mean. The young boss is now gone again and the new one still finds social media too elusive. The return on investment is still too low and you don't even know how to proceed with the shop.

Master thesis as a plus!

After all, I should still write my master's thesis there and would even be financially compensated but I prefer to break new banks without the red thread. My experience makes me optimistic about the future.

The master's thesis I now appreciate more important than the grades. I do not know yet what will come out. And I do not know yet whether the screen work in the social media area is not too monotonous, but I know at least once what a good working environment means what I do not want and where I already had experience.

Tips for graduates

Whether I am looking for a new company in which I can write the work or whether it is the old company, I have made the options possible because I was always open and the initial Internet affinity and the talent in the search for candidates brought me to Berberbermarkting from which now social media marketing became. A common thread is recognizable and experiences are also.

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My tips to graduates: Open your eyes and sniff wherever you can. A good and fast conclusion is only half worth without the appropriate experiences. Find out where you want to go and not after studying. Perhaps the study helps to realize the reality so systematically, that one sees future markets or generally chances faster. Whether you want to work there, you should learn early. Literally.


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  1. Inside AKOM360: Nikolas, digital and size: AKOM360 - the agency blog

    [...] during my studies I already had the opportunity to gain my first professional experience with online networks such as Gulp, Xing, [...]

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