Making decisions: methods and processes in the brain


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Text comes from: Warum es uns so schwerfällt, das Richtige zu tun.: Die Psychologie des Entscheidens, Loslassens und Veränderns (2011) from Winfried Neun, published by BusinessVillage Verlag, Reprints by friendly permission of the publisher.
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Every jeck is different - this also applies to decision-making processes: An essential reason for different behaviors and attitudes toward change lies in our personality.

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Winfried Nine 94Winfried Neun is an innovation consultant, business economist and psychologist.

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It began five million years ago

Looking at the evolution of our brain, we can see that the evolution of the human brain has always been sluggish for over a thousand years. Similar to an onion, our brain originated from the inside out.

It began five million years ago, the miracle of today's Homo sapiens. With the upright gait he differs from his previous conspecifics and by the rapid growth of the brain, he was quickly superior to his previous relatives.

The growth of the brain was thereby only possible by changing the diet from vegetarian to carnivorous. Because only meat had the proteins and energy quantities, which enabled a fast brain growth.

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Leaping growth

The growth was rather sudden and not, as Darwin had once assumed, in a slow selection process. About 200.000 years ago the time of the primates and thus the time of the Australopithecus began. The line of Homo originated from this primal ancestor.

Starting with the Homo habilis, which means "the skillful man", followed by the Homo erectus, the first erect man, and finally ourselves, the Homo sapiens sapiens, the first time around 100.000 years ago in Asia and North Africa and around 40.000 Years ago in Europe. These evolutionary spurts led to today's brain mass, which in adults is approximately 1.200 to 1.400 grams on average.

The training of our brain halves

Starting from the brain stem, the brain has progressively developed to its present size. In particular, the axial division into a right and a left brain is noticeable. The halves of the brain, however, are connected by a so-called middle bar.

The two halves “communicate” with each other via this connection.

What are the two halves of the brain?

The left brain is the center for language, digital thinking and mathematics, and the right side ensures that we can get pictures into our heads, develop feelings and realize analogue thinking processes.

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The “communication” between these halves is extremely important, because only when this connection is intact can we think, feel and communicate.

The division of our brain

But how does our brain affect decision-making processes? And how exactly do they go? This bipartition of our brain, 1978 was discovered by Roger Sperry in the US and was the first step towards an allocation of functions in our brain.

In addition, it was also found that in the case of a separation of the middle limb in some epilepsy patients, a noticeable reduction in the symptoms occurred.

What does “operationalization” look like?

As part of a training course, I ask the participants to draw the term “operationalization” every now and then, that is to say, to show it graphically on a flipchart with the success that no participant has ever managed to do so after 20 years.

It looks different with the term “tree”. Here the participants quickly draw a more or less descriptive picture on the flipchart.

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It depends on the experience memory

What is the difference between these two terms? The term “tree” is picked up on the left side of our brain via the speech center and sent directly to the right side of the brain via the middle bridge.

There the right half very quickly finds an “experience picture” in its experience memory - also called extension memory, because it is so oversized.

If the image is missing in the head

In the case of the term “operationalization”, the process is the same, but the right brain cannot visualize this term. A simple, clear picture in the head is missing, since this word is an abstract term.

As you can see, our brain must always translate the words heard into images, because pictures say more than a thousand words.

Man is an eye animal

We are "eye animals", which means that we save almost everything in the form of pictures.

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If these pictures are not delivered to us, because, for example, a speaker uses too many foreign words or abstract terms, then we feel bored or even overwhelmed.

Why our brain is unique

Why do some people decide more creatively than others? Ned Herrmann wanted to get to the bottom of this puzzle on the basis of the discovery of the two brain halves - and came to astonishing findings.

He found that our brain is not only shaped by two halves, but by four areas, which are expressed in the course of personal development - the theory of the "unique brain" was born.


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  1. Competencepartner

    Really good & motivated decisions - Part 5: Decisions in the brain of Winfried Neun: Everyone ... - Highly recommended J9W85sBlv0 #Profile #Development

  2. Thomas Eggert

    Really good and motivated decisions - Part 5: Decisions in Winfried Neun's brain via BERUFEBILDER - Highly recommended WTdD43ISlT

  3. REGIS GMBH

    Really good and motivated decisions - Part 5: Decisions in Winfried Neun's brain via BERUFEBILDER - Highly recommended hoRRvIBhCn

  4. KEYGLES

    Where can I find details?

    • Simone Janson

      The series continues. Otherwise: In the book of Mr. Nine next to the article?

  5. SMP

    Is this really so?

    • Simone Janson

      Hello SMP,
      perhaps you would have to make the question more precise. You probably think that the bosses who are looking through your employees are better off, which is, of course, worth discussing.

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