Customer loyalty with giveaways: 10 tips for acquisition and sales


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Promotional gifts and giveaways are a proven means of customer loyalty. Anyone who works in a clever way can still achieve very good effects today in times of digital marketing with freebies.

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Sina Lehman is an online editor

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Why customer retention measures are necessary and useful

Customers are the basis of success for every company and small gifts not only get friendship - but also customer loyalty. The entrepreneur's goal must be to satisfy the customer, which he can do best if he ensures that the customers feel that they are in good hands with the company and that they receive first-class support. A regular one Checking customer satisfaction Gives important insights and highlights necessary fields of action.

But in times of ubiquitous marketing and advertising efforts, it is becoming increasingly difficult to address and enthuse "his" customers. That attracting new customers means a multiple of time and financial investment than the Care of the existing customersis an ancient wisdom in marketing.

1. Giveaways as a small, personalized attention

Especially when it is considered that satisfied buyers can simultaneously become authentic and credible advertising media. If they recommend products or a brand, the investments will further increase their potential. For these reasons, customer retention measures are absolutely necessary. The psychological effect of small giveaways as a customer gift is still effective.

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There are several ways to approach customers in a very personal way and to remember them regularly. Smaller or larger "typical" giveaways such as writing instruments, notebooks and calendars, cups, USB sticks or other handy tools and electronic helpers have proven themselves to this day.

2. The customer benefit has priority

Crucial, however, is that the giveaways also bring a real benefit for the customers. At the same time, reference to the brand or company is important to make association easier. In addition to stand out from the broad mass of competitors positive, there are also simple ways, the giveaways visually appealing and unique.

The printed logo - for example on a USB stick is required. A color coordinated with the corporate design of the company and a high-quality packaging are the freestyle and make for the small, but subtle difference.

3. Avoid impression of mass-produced goods

Anyone who wants to use the positive effect of giveaways for customer loyalty as a company, should in any case make sure that the sent giveaways do not seem like cheap mass-produced goods. If the customer gets the impression of being a recipient of pointless and cheap stuff, this has exactly the effect that a company does not want.

The customer feels harassed rather than valued and will dispose of the giveaway faster than the company could buy it. With a high-quality and individually designed giveaway, the customer is given a sense of appreciation - the giveaway offers at best a real added value. This is also possible with cheap products. A precise vote on the respective target group ensures the best effects. The means of choice is thus the personalization of the giveaway in connection with a personal message in the form of a card or a letter.

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4. How and for whom you should use giveaways

Experts advise not to send giveaways indiscriminately and widely to everyone on the customer list. Here the individual wishes come into play. The current possibilities of data analysis provide the necessary information about what a customer has bought or even to special properties and preferences.

In this way, the giveaways can be specifically selected and sent to very specific customers. This ensures that the gifted customers not only enjoy the giveyway, but can also use it. Another step towards personalizing the marketing measure would be printed customer names or simply a very individual cover letter.

5. Why giveaways are inexpensive giveaways

The main advantage of giveaways is that they are usually relatively inexpensive to manufacture Article is. The fact that companies almost always order very large quantities enables the providers of promotional items to offer generous discounts or to set very low unit prices. Prices are almost always staggered and the more giveaways a company buys, the cheaper the promotion for which it is used.

With higher costs is only to be expected if you want to personalize the individual giveaways. A printed company logo, company logo or an engraved customer name of course cause more effort in the production, thereby resulting in the higher cost of purchasing.

6. Expiration of a giveaway order

An effort that can be worthwhile though. Because the additional personalization makes the cheap mass-produced product an individual gift, which not only serves as a figurehead of the company, but is also intended to be a favorite and long-term companion in everyday life for the customer. So the advertising effect is present as long as possible.

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Accurate analysis is essential to the success of any marketing effort. In a first step, as an entrepreneur, you should study the customer list and look for similarities. If necessary, the clients can be divided into different categories, for example on the basis of already developed personas.

7. Which giveaway for which target group?

They can serve as a guide to which giveaways best addresses the particular group of people. The quantity to be ordered (including a small reserve quantity) is determined by the size of the customer group.

After that you have to decide in which way the giveaways are to be personalized. Once everything has been prepared, the purchase can be made and the giveaways ordered. Sometimes it may be worthwhile to order the next higher quantity despite a required maximum quantity in order to obtain a higher volume discount.

8. Ordering of giveaways via a provider website

The actual order of the giveaways is very easy due to the websites of the providers. Even for small companies without their own dedicated advertising department, the personalization of the products is usually easy.

Company logos can usually be uploaded directly as a pdf or image file in sufficient resolution. Special software on the order website also makes it possible to adjust the positioning on the products and preview the result. In addition, some providers have even more design options. If you want to play it safe, you can have a voucher copy sent to you for preview.

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9. Sending of giveaways

To ensure that giveaways do not end up in the recipient's waste, but are actually used, it is important to ensure that the customer already recognizes by the envelope or package that this is mail from a well-known company when shipping giveaways. So, if possible, all interaction points with which the customer comes into contact should be included in the marketing. To label neutral envelopes or shipping cartons are as low-priced variant and simple stickers with the logo or claim of the company.

Here all possibilities should be exhausted, to show the receiver, from whom the Giveaway originates. These efforts should also be continued in the letter or parcel, for example by a card with a personal greeting or at least by a handwritten address of the recipient. In addition, when the giveaway is well packed, it generates the curiosity and the desire to unpack the present.

10. Giveaways as inspiration and reminder for customers

For many companies, giveaways are a way to bring customers to mind and make sure they return for ever-new purchases. This already works by showing the recipient of a cleverly chosen giveaway the logo or company name of the donor company with each use. It is as a visual anchor the simplest but most proven medium to promote a brand.

The more frequently a giveaway is used in everyday life, the better. With each use, the company or brand is recalled. A hands-on giveaway ensures a positive user experience that also impacts the brand's perceptions.

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