What's the matter?
We are now all on Facebook - why so many thinks, that we had arrived - and now everyone realizes that it's relative how many fans you have. At the core - so the promise of which I speak - it's about the fans now with appropriate content to make happy and so even more social media.
The idea behind it is quickly described: We are now registered everywhere and now we have to do with these registrations so synonymous times. Very free according to the motto: Facebook was the campaign last month.
Moment times: Arrived? Content?
Is this the drop of the last shot? In fact not: the exchange has started with fans about content and topics. The fans have long been demanding what they want.
To this extent, content marketing is a state that is to serve where the interaction does not originate from itself. How can this happen? In fact, this is often the case when the added value of a company's own presence in social networks is not recognizable.
Put into words: Only if there is one Company As such, selling in social networks and overriding the prevailing (informal) rules of Facebook, Twitter, and Co. will not make the interaction automatic.
So, if you ask yourself what this content marketing is and what you need it, you will not be able to see that many companies that do not pursue a strategy,
A strategy governs among other things. Content and the goal pursued, from which new contents can then be derived. In this respect, the discussion about content marketing or storytelling is really just another indication of the lack of strategic social media in companies.
More than branding
Generally, branding or leadership is still associated with strategy, it is much more, It is about an assessment of possibilities and potential, an objective which is reflected in company goals or derived from them, and Added value for users.
This - so at least my impression - has so far only been done to a limited extent, and even if more and more jobs are created as social media managers, it is nevertheless difficult for a lot of personnel to structure the complex requirements and to put them down in the form of a strategy. (Link: Article Social Media Managers are not PR consultants)
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).