What's the matter?
We are now all on Facebook - why so many thinks, that we had arrived - and now everyone realizes that it's relative how many fans you have. At the core - so the promise of which I speak - it's about the fans now with appropriate content to make happy and so even more social media.
The idea behind it is quickly described: We are now registered everywhere and now we have to do with these registrations so synonymous times. Very free according to the motto: Facebook was the campaign last month.
Moment times: Arrived? Content?
Is this the drop of the last shot? In fact not: the exchange has started with fans about content and topics. The fans have long been demanding what they want.
To this extent, content marketing is a state that is to serve where the interaction does not originate from itself. How can this happen? In fact, this is often the case when the added value of a company's own presence in social networks is not recognizable.
Put into words: Only if there is one Company As such, selling in social networks and overriding the prevailing (informal) rules of Facebook, Twitter, and Co. will not make the interaction automatic.
So, if you ask yourself what this content marketing is and what you need it, you will not be able to see that many companies that do not pursue a strategy,
A strategy governs among other things. Content and the goal pursued, from which new contents can then be derived. In this respect, the discussion about content marketing or storytelling is really just another indication of the lack of strategic social media in companies.
More than branding
Generally, branding or leadership is still associated with strategy, it is much more, It is about staking out possibilities and potential, a goal that can be found in or derived from the corporate goals, and added value for the users.
This - so at least my impression - has so far only been done to a limited extent, and even if more and more jobs are created as social media managers, it is nevertheless difficult for a lot of personnel to structure the complex requirements and to put them down in the form of a strategy. (Link: Article Social Media Managers are not PR consultants)
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