Work becomes a kit
Strikes of the railroad and the shortly before Christmas - this danger is now banished. Yesterday, the railway and transport union (EVG) and Deutsche Bahn agreed on a new tariff package. What is special about this is that the employees are not only given more money, but can also choose on top themselves whether they want a further pay increase or a reduction in their weekly hours.
What we have long since become accustomed to when shopping online is increasingly finding its way into work as well: one's own employment relationship can be configured as desired. One element of this new "modular system" is the so-called "Crowdworking".
Networked thinking at all levels
Write about platforms Company various tasks - from modest micro-tasks like testing apps, typing addresses or creating product descriptions to research, development or design tasks.
Employers and employees network via digital platforms, which handle all processes from assignment to remuneration. "Today there are 100 platforms with different emphases and perspectives," says Christoph Sieciechowicz, board member of the German Crowdsourcing Association
End with rigid structures!
For the crowds, this form of work offers many advantages: They benefit from varied tasks and flexible time division, which makes it possible to reconcile work and family life.
"Today, we do not want to miss freedom, flexibility and self-determination at work," says Bastian Unterberg, who founded jovoto for just these reasons, a global creative platform for collaborative brainstorming with international corporations, non-profit organizations and industry Advertising agencies working together. "People who do not feel like the rigid structures of a group and want to decide freely about their working hours and tasks, have the chance to work with thousands of other talents on creative solutions," Unterberg describes his platform.
Flexibility at the expense of self-exploitation?
But there are also disadvantages: Partly immoral terms and conditions, pay below minimum wage level, lack of social security, liability and protection against arbitrariness are problems that need to be solved, says Vanessa Barth, who oversees the issue on the board of IG Metall. "We need certain standards, such as social insurance, which could be based on the artists' social insurance fund, participation and transparency, privacy and privacy and a reasonable remuneration. Even a minimum wage is not excluded, "says Barth. With the platform offered by IG Metall http://www.faircrowdwork.org at least a tool had already been developed that supports and advises crowdsmen.
From the point of view of the company, light and shade are also changing. They benefit from crowdworking by considerable cost savings, new impulses for innovations and flexible employment opportunities for employees. Christoph Sieciechowic, however, identifies potential risks as a legal uncertainty and the risk that know-how will leave the company. The pressure to innovate is, however, currently so high that these potential disadvantages are in the background.
Example 1: Innovation radar of Deutsche Bank
Crowd ideas are increasingly being used by large companies to generate innovation. For example, Deutsche Bank has used crowd-storming to design the branch of the future. Firstly, crowdworkers from the jovoto platform were asked what service they wanted from a bank, how Artificial Intelligence could be used for the products, and how they dealt with it Expect data. "The results were outstanding: the crowd confirmed the megatrends and assumptions of Deutsche Bank's Future team.
In addition, this has opened up new perspectives for people who do not deal with banking on a daily basis, "reports Mirjam Pütz, Head of Disruptive and Strategic Programs at Deutsche Bank. The ideas should now flow into the product and service development of Deutsche Bank, in constant exchange with the customer in the process of so-called "co-creation". Another bankroll crowdfunding project was about nothing less than the future of leadership. "We have a traditional traditional store organization and an agile digital factory. That's why digital leaders have to be bridge builders from the old to the new world, "Pütz called one of the challenges. The jovoto crowdworkers' proposals, which are already predominantly digital, went in the same direction: digital leaders should be able to stand up to ambiguity, gently push the collaboration and drive transformation.
Example 2: Wheelmap - Crowdsourcing is not a self-running
People with limited mobility encounter many obstacles - in everyday life, while traveling or on vacation. Raúl Aguayo-Krauthausen, founder of social heroes, has therefore launched the Wheelmap: An online map to search and find wheelchair accessible places. Like Wikipedia, anyone can join in and mark public places according to their wheelchair accessibility - worldwide and in 25 languages.
At the Zukunft Personal fair, the activist, who has osteogenesis imperfecta (colloquially "glass bones"), not only relentlessly and humorously talks about his experiences as a wheelchair user and the use of crowdstorming in his projects. In a discussion he expressed the opinion that Crowdworking is helpful for innovations, but nevertheless not a self-runner. "Ideas can and must be created by the companies themselves. The crowd is no guarantee for successful innovation! "Says Krauthausen.
Example 3: adidas - everything is network
adidas has recently launched the new "Create the New" Group strategy based on four pillars: Speed, Cities, Open Source and People. "For me open source is the most interesting pillar", comments Christian Kuhna, future thinker of the adidas Group HR Strategy. It's about becoming the first open source sports brand without knowing exactly what that means. "This is a bold move that illustrates a new way of thinking: the time of the Five Year Plans is over.
Open source is a fluid, adaptive process, "says Kuhna, who is active as a kind of free radical in the company. He researches trends in the world of work and interprets them for the future of leadership and personnel management in their own organization. Kuhna's motto is based on a statement by Jon Husband: "We are experiencing the shift from hierarchies to wirearchies. Everything is a network. "His way of working illustrates how many employees could work soon: beyond hierarchies and beyond company boundaries. For example, the Director Think Tank Future trends and innovation internally in future projects in various departments and acts as a source of inspiration, sparring partner or opponent.
Externally, he not only works with agencies, but also with colleagues in other companies, such as Henkel, Telekom, Vitra or BASF. Adidas will soon open in Brooklyn in a creative building a design factory, in which various communities are to participate. "We deliberately want to try things outside the company structure, break the rules and bring back impulses to the company. For this we need networks that are constantly in motion. "Collaboration with crowdworkers probably also belongs to this network thinking, even though Kuhna did not want to reveal anything concrete about the future of personnel.
Crowdworking is a good method for many employees to work independently and flexibly. Companies are particularly interested in innovative management.
But only when employers, trade unions, politics, platforms as well as the users themselves pull together and shape the future of crowdsworking together will they be able to raise the potential as best as possible and reduce the risks for all sides. At the same time, the principle of wisdom is also widespread in the company itself; internal and external networks can become the organizational structure of the future.
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