Go to Article

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights: Artwork created as part of a free collaboration with Shutterstock. 

Here writes for you:

Stefanie Hornung was the press spokesperson for Messe Zukunft Personal before she started her own business as a journalist and lecturer.

3 Examples of crowdworking as a future trend in the working world: This is how your job becomes a modular system

Bonanza for innovation on the one hand - your own boss and work, when and where you want on the other hand? That's promised crowdworking platforms. The fair Zukunft Personal in Cologne recently dedicated its own theme to the topic.

Best of HR – Berufebilder.de®

Work becomes a kit

Strikes of the railroad and the shortly before Christmas - this danger is now banished. Yesterday, the railway and transport union (EVG) and Deutsche Bahn agreed on a new tariff package. What is special about this is that the employees are not only given more money, but can also choose on top themselves whether they want a further pay increase or a reduction in their weekly hours.

What we have long been accustomed to when shopping online is also increasingly coming to work: You can configure your own employment relationship as you wish. One element of this new “modular system” is so-called “crowdworking”.

Networked thinking at all levels

Write about platforms Company various tasks - from modest micro-tasks like testing apps, typing addresses or creating product descriptions to research, development or design tasks.

Employers and employees network via digital platforms that handle all processes from task to remuneration. "Today there are about 100 platforms with different focuses and perspectives," says Christoph Sieciechowicz, board member of the German Crowdsourcing Association

End with rigid structures!

For the crowds, this form of work offers many advantages: They benefit from varied tasks and flexible time division, which makes it possible to reconcile work and family life.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

"Today we no longer want to do without freedom, flexibility and self-determination at work," says Bastian Unterberg, who founded jovoto for precisely these reasons, a global creative platform for collaborative brainstorming that works with international companies, non-profit organizations and Advertising agencies working together. "People who don't feel like the rigid structures of a group and want to decide freely about their working hours and tasks have the chance to work with thousands of other talents on creative solutions," Unterberg describes his platform.

Flexibility at the expense of self-exploitation?

But there are also disadvantages: partly immoral terms and conditions, wages below the minimum wage level, lack of social security, liability and protection against arbitrariness are problems that need to be solved, says Vanessa Barth, who oversees the topic on the board of IG Metall. “We need certain standards, such as social insurance, which could be based on the artists' social security fund, the right of participation and transparency, data protection and privacy, and appropriate remuneration. A minimum wage is also not excluded, ”said Barth. With the platform offered by IG Metall http://www.faircrowdwork.org at least a tool had already been developed that supports and advises crowdsmen.

From the point of view of the company, light and shade are also changing. They benefit from crowdworking by considerable cost savings, new impulses for innovations and flexible employment opportunities for employees. Christoph Sieciechowic, however, identifies potential risks as a legal uncertainty and the risk that know-how will leave the company. The pressure to innovate is, however, currently so high that these potential disadvantages are in the background.

Example 1: Innovation radar of Deutsche Bank

Crowd ideas are increasingly used by large companies to generate innovations. For example, Deutsche Bank used crowdstorming to design the branch of the future.First, crowdworkers from the jovoto platform were asked what service they would like a bank to offer, how artificial intelligence could be used for the products, and how they deal with them Expect data. “The results were excellent: the crowd confirmed the megatrends and assumptions from Deutsche Bank's future team.

In addition, this has opened up new perspectives for people who do not deal with banking every day, ”reports Mirjam Pütz, Head of Disruptive and Strategic Programs at Deutsche Bank. The ideas are now to flow into Deutsche Bank's product and service development, in constant exchange with the customer in the process of so-called “co-creation”. Another crowdstorming project by the banking group was about nothing less than the future of leadership. “We have a traditional, classic branch organization and an agile 'digital factory'. That is why digital leaders have to be bridge builders from the old to the new world, ”said Pütz, one of the challenges. The suggestions of the crowdworkers on jovoto, who already work predominantly digitally, went in the same direction: digital leaders should therefore be able to withstand ambiguity, gently push the collaboration and drive the transformation forward.

Example 2: Wheelmap - Crowdsourcing is not a self-running

People with limited mobility encounter many obstacles - in everyday life, while traveling or on vacation. Raúl Aguayo-Krauthausen, founder of social heroes, has therefore launched the Wheelmap: An online map to search and find wheelchair accessible places. Like Wikipedia, anyone can join in and mark public places according to their wheelchair accessibility - worldwide and in 25 languages.

At the Zukunft Personal trade fair, the activist, who has Osteogenesis imperfecta (colloquially “glass bones”), not only relentlessly and humorously tells about his experiences as a wheelchair user and the use of crowdstorming in his projects. In a discussion, he expressed the view that crowdworking is helpful for innovations, but is nevertheless not a sure-fire success. “The companies themselves can and must create ideas. The crowd is no guarantee of successful innovation! ”Says Krauthausen.

Example 3: adidas - everything is network

adidas recently launched the new “Create the New” strategy based on four pillars: Speed, Cities, Open Source and People. "For me, open source is the most interesting pillar," comments Christian Kuhna, future thinker of the adidas Group HR Strategy. It's about becoming the first open source sports brand without knowing exactly what that means. “This is a courageous step that illustrates a new way of thinking: the time of the five-year plans is over.

Open source is a fluid, adaptive process, ”says Kuhna, who is active as a kind of free radical in the company. He researches trends in the world of work and interprets them for the future of leadership and personnel management in his own organization. Kuhna's motto is based on a statement by Jon Husband: “We are experiencing the shift from hierarchies to wirearchies. Everything is network. ” His way of working illustrates how many employees could soon work: beyond hierarchies and across company boundaries. In this way, the Director Think Tank Future meets trends and innovation internally in future projects with various departments and acts as an initiator, sparring partner or opponent.

Externally, he not only works with agencies, but also with colleagues in other companies, such as at Henkel, Telekom, Vitra or BASF. Adidas will soon open a design factory in Brooklyn in a creative building, in which various communities are to participate. “We want to consciously try things outside the company structure, break rules and bring impulses back into the company. For this we need networks that are constantly on the move. ” Working with crowdworkers is probably part of this network thinking, even if Kuhna did not want to reveal anything concrete about this to future staff.

Summary

Crowdworking is a good method for many employees to work independently and flexibly. Companies are particularly interested in innovative management.

But only when employers, trade unions, politics, platforms as well as the users themselves pull together and shape the future of crowdsworking together will they be able to raise the potential as best as possible and reduce the risks for all sides. At the same time, the principle of wisdom is also widespread in the company itself; internal and external networks can become the organizational structure of the future.

Buy text as PDF

Acquire this text as a PDF: Please send us an eMail with the desired title to support [at] berufebilder.de, we will then send the PDF to you immediately.

3,99 Book now

Find out more - our books on the subject

Or for a little more directly buy a whole book or eCourse on this topic, read on. Here you will find a suitable selection.

Buy eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us an eMail with the desired title to support [at] berufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

19,99 Book now

14 responses to “3 examples of crowdworking as a future trend in the world of work: This is how your job becomes a construction kit”

  1. Thinking outside the box 1/2017 - HR links of the week: Personnel development 4.0, tips for promoting resilience and the HR manager of the future | edutrainment company GmbH says:

    [...] "3 examples of crowdworking as a future trend in the world of work: This is how your job becomes a construction kit" - gold mine for innovations on the one hand - your own boss and work when and where you [...]

  2. Roman Czychi says:

    Informative article by @St_Hornung about # crowdworking platforms with examples @ZukunftPersonal @Berufebilder - Recommended contribution 7rEUGDN4lV

  3. smart workers says:

    Crowdworking - future trend in the world of work? - Recommended contribution KfIYHL5cgN via @Berufebilder

  4. Margrit Bielmeier says:

    RT @brittaredmann1: 3 Examples of crowdworking as a future trend in the world of work: This is how your job becomes a building block - Recommended contribution jxfoOEum ...

  5. MartinGaedt ideenfit says:

    RT @brittaredmann1: 3 Examples of crowdworking as a future trend in the world of work: This is how your job becomes a building block - Recommended contribution jxfoOEum ...

  6. Britta Redmann says:

    3 Examples of crowdworking as a future trend in the working world: This is how your job becomes a modular system - Recommended contribution jxfoOEumJS via @ berufebilder

  7. Pascal Frai says:

    #Crowdworking as a future trend - When the job becomes a construction kit: - Recommended contribution C4mOkA46RA

  8. Charlotte Lisador says:

    RT @Berufebilder: 3 examples of crowdworking as a future trend in the world of work: This is how your job becomes a modular system - - Recommended contribution HelFIXk6 ...

  9. Ruthstock-Homburg says:

    3 Examples of #Crowdworking as a Future Trend in the #Working World #neuejobs - Recommended contribution bUSBltPPsN via @ berufebilder

  10. Zukunft Personal says:

    RT @Berufebilder: 3 examples of crowdworking as a future trend in the world of work: This is how your job becomes a modular system - - Recommended contribution HelFIXk6 ...

  11. Job college says:

    3 Examples of Crowdworking as a Future Trend in the World of Work: This is how your job becomes a modular set by Stefanie ... - Recommended contribution mg2MzJWKeJ

  12. St_Hornung says:

    RT @Berufebilder: 3 examples of crowdworking as a future trend in the world of work: This is how your job becomes a modular system - - Recommended contribution HelFIXk6 ...

  13. Thomas Eggert says:

    3 Examples of Crowdworking as a Future Trend in the World of Work: How your job becomes ... via PROFESSIONAL IMAGES - Recommended contribution Fv6K3T4Mf7

  14. REGIS GMBH says:

    3 Examples of Crowdworking as a Future Trend in the World of Work: How your job becomes ... via PROFESSIONAL IMAGES - Recommended contribution MJUtvu7TmU

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch
error: warning The content is protected!