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OPINION! Gründerplus managing director Tim Arlt on crowdfunding for startup financing: "We found ourselves without further ado"

Tim Arlt

Tim Arlt is the managing director of the recently founded Gründerplus GmbH, which specializes in holistic support for founders in e-commerce. This is collecting under the motto “A crowd for the crowd” Company via crowdfunding the capital for development Gründerplus crowdfunding platform.
The graduated business economist Tim Arlt is board member of the Dealers' Association, the largest online trade association in Europe, and one of the leading providers of legal texts on the Internet. At the core of his work is brand strategy and corporate development.

Crowdfunding for StartUps is still very unusual in Germany - how did you come up with the idea?

We started with the Gründerplus Infoportal, which informs 2011 StartUps about interesting founding topics since September. Two months later, our Gründerplus incubator went online.

This supports startups in the context of the company formation both in the development of the Business idea, through their financing, through to successful market entry. The idea of ​​the Gründerplus crowdfunding platform was significantly influenced by the Händlerbund as the initiator of the Gründerplus company.

And how did you proceed?

In March 2012 we presented a preliminary version of our Gründerplus crowdfunding platform. Under the motto “A crowd for the crowd”, we quickly found ourselves and collected the capital needed to develop the final Gründerplus crowdfunding platform via crowdfunding.

On April 30.04.2012th, 100 the 50.000% was cracked. The targeted € 20.05.2012 has been reached and the development of the Gründerplus crowdfunding platform has been secured. The “A crowd for the crowd” campaign will run until May XNUMXth, XNUMX as planned.

What do people have to support you?

Everyone can invest directly into the platform from an amount of 50, - € and thus acquire a long-term silent partnership in Gründerplus GmbH. The holding can be held for up to 10 years and with a minimum interest rate of 3% pa

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We also have a lot of positive things Feedback obtained.

So you yourself as your own showcase! But how does the crowdfunding work on your platform?

On the final platform, the founders can present themselves to investors in the form of an image clip, a business plan and a fact sheet imagine. Due to the clear focus on the e-commerce operating field, the projects are presented to investors who are particularly interested in this topic.

A further special feature of our platform is the legal support of the trustee accounts for the management of the investments received. And the minimum deposit to be invested is only 50, - €. Not only financially strong business angels are involved in the investment, but also private individuals can participate.

When will the project be online?

Probably in June 2012!

Why are such funding models necessary at all?

Through my many years of work in the dealer federation and the cooperation with online shop operators quickly turned out a need for financial aid, especially for start-ups in e-commerce.

Numerous innovative and forward-looking business ideas are already failing to find a capital because they fall through the grid of banks and credit institutions and thus receive no funding.

There are already many crowdfunding platforms. Is your market segment - StartUps in eCommerce - not very special?

Financing problems not only have start ups, but also existing companies, which can not remain marketable and competitive due to lack of financing beyond the seed phase.

The current foundations already show an upward trend. We therefore regard the demand for alternative financing models, including crowding-up, as continuing to grow.

Why do you feel better than the competition?

In our opinion, many of them will not be able to hold due to lack of differentiation characteristics and will be read out as a result of the natural market selection. With the expiration of the first shareholdings, concrete empirical values ​​of the investors will provide for further discussion.

Only then will it become clear which companies were really successful and could generate a good return for the investors. Gründerplus is based on a long-term platform structure. Competent investor support plays a central role here.

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3 responses to “OPINION! Gründerplus managing director Tim Arlt on crowdfunding for startup financing: "We found ourselves without further ado" "

  1. Holger Froese says:

    Interview with Gr der nderplus CEO Tim Arlt on Crowdfunding on StartUp financing: "We fund #Business

  2. Liane Wolffgang says:

    Interview with Gründerplus managing director Tim Arlt about crowdfunding for start-up financing: "We found each other ...

  3. Simone Janson says:

    Interview with Gründerplus managing director Tim Arlt about crowdfunding for start-up financing: "We found each other ...

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