The cross with social media practice: HS Anhalt implements a new master concept

Work well, plant 500 trees! We make the working world more humane and ecological, e.g. through our well documented Engagement for Climate Protection. As Book Publisher Best of HR –® with unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. From the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

Graduates generally have a wide range of expertise, but they have too little practical relevance. This is also the case in the social media sector. A new study program at Anhalt University of Applied Sciences aims to provide a remedy. What exactly is different? graduate master

Here writes for you:


Katharina A. Heder Best of HR –®Katharina Heder is Digital Media Manager and Consultant.


Too much expertise, too little practice

If you ask in advertising agencies how they assess the abilities of graduates, you usually hear a loud moaning in the regular case, and not infrequently then the statement that the actual training for the students only starts on work day.

In spite of the Bolognar form, students have too little practice, too much expertise and at least the most important good - creativity - with them. It does not matter if it's about communication scientists, business economists or related degrees.

Practice from Day One: The Reaction to Criticism?

I recently reported on the new course at the Anhalt University of Applied Sciences, which is currently enjoying a lot of media interest Spiegel The topic was picked up online and the Anhalt University of Applied Sciences recommended my contribution.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

In current reporting, however, one fact is constantly missing: the practical assessment of the program. Thus, the students are already advised on their first day at the university, that they have to work for the main subjects in project form for real applicators work.

Seating: false

Anyone who still knows the good old seats, ie bills for the pure presence in lectures, exercises and seminars, will be surprised: they are not available at the university.

Instead, documents must be prepared in the form of project work. These always include the linking of theoretical foundations with the task of the real client.

Preparation for the real workday

This procedure ensures students and Company equally an improved career entry, since already during the apprenticeship the future tasks are practiced.

Advertising agencies and companies with the need for professional staff should in no case miss the chance to carefully follow the progress of graduates and students: the existing criticism will be a thing of the past and similar offers must first exist through this training standard.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Mobility semester as a treat for companies and students

Possibility for a test offers the mobility semester, which can be done either abroad or internships. This means that the company and student have the chance to get to know each other during their studies for more than six months.

This opportunity can quickly bring the difference to the previous study subjects: For example, the interns are then able to create their own marketing concepts and to plan and implement online activities under consideration of abstract goals - an absolute added value for both sides.

Less drop-out rates + Training of qualified specialists

For students, this approach is above all one thing: the certainty already in the study to know whether the work field fits to oneself. The criticism of the eternal theory should in no case arise, so that the drop-out rates will be very low.

If you go to the province of Saxony Anhalt, you will find an idyllic campus, which trains at the highest level - and that should be reason enough to deal with the educational offer.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.