[Criticism] Education Minister promotes BILD app


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It now seems normal to advertise as a celebrity for the BILD newspaper. But if a federal minister does that, it is borderline - and especially if the minister of education is. Especially spicy: By the way, it also advertises the same against the free Internet!

[Criticism] Education Minister advertises for BILD app [criticism] Education Minister promotes BILD app

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Frau Schavan, what did you think?

Overview

Yesterday, I was informed via Twitter that also Federal Minister of Education Anette Schavan for the Iphone app of the picture newspaper advertises (please click). With this, Schavan joins the long series of celebrities, who were holding their head for the advertising campaign, which was, of course, also owned by Alice Schwarzer.

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Schwarzer had a lot at the time Criticism , but I find the matter worse with Frau Schavan: after all, not just any celebrity, but responsible for the education in this country, is working for a medium that is not proven to contribute to differentiated thinking and education in this country promote.

I've always asked myself how much money the celebrities get for it and wonder if a federal minister needs such a thing. But apart from the debate about the side-jobs of politicians that could be started now: Even if they had not got any money for it, the story would be crass.What did she think?

The favorite newspaper of the Minister of Education?

Overview

Because the statement that is subliminally conveyed with this advertising, is anything but inspiring: With the statement "With my new iPad, I can read my favorite newspaper everywhere" Ms. Schavan does not confess to the Springer product, no, she also ennobles it as a favorite medium.

What should that tell us? "Look, I read a picture, you do not have to read other newspapers to be educated" or "I save education on a picture-newspaper level" - or maybe "My own IQ rich only for the picture newspaper"?

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I deliberately exaggerated that: I suspect that it was not well enough, which signal could come from such an advertisement. Perhaps one hoped that in this way it would also be possible to reach educationally distant strata and to bring them closer to modern technology. I always believe in the good in people!

Image blocks iPad surfer

Overview

Spicy, however, is a second aspect, which also became known this week (and again via Facebook and Twitter): Obviously, the Bild newspaper has blocked the website for the iPad browser. Instead, if you surf the page with the iPad browser, you will be redirected to a page where the user is recommended to use the (of course paid) iPad app. This is apparently the case with the iPhone.

You want to force Springer to force the reader to buy the app, instead of going to the site freely. The authors of macnews, who spread this message, think the whole thing a step further: Image could only be the beginning, more newspapers could follow. A tip, how to handle this, but also give ...

Against the free Internet

Overview

The desire to want to make money as a publisher in all honors, but that is another step away from the free Internet as we know it - by the way, a topic that just with the JMStV, the Wikileaks debate and the discussion on net neutrality in the Internet makes for a lot of excitement.

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And certainly not a step in the right direction in terms of education policy, because the Internet could contribute to improving the educational situation in this country like no other medium.

If Ms. Schavan does such an app-advertisement - and I guess what the picture with his app does, she did not realize - this has an even more negative connotation in the current debate.


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  1. Nina Kalmeyer

    RT @SimoneJanson Bildungsministerin promotes Bild-App - her statement on the future of education & internet?

  2. GloWi

    RT @sabinehaas: Education Minister promotes # BILD App - Fits! - Criticism:

  3. Florian paper

    RT @sabinehaas: Education Minister promotes # BILD App - Fits! - Criticism:

  4. Sabine Haas

    Education Minister promotes # BILD App - Fits! - Criticism:

  5. Juergen Kuehner

    RT @Jobcollege: Statement on the future of education & internet? Minister of Education for Bild-App: It seems m ...

  6. Competencepartner

    Statement on the Future of Education & Internet? Education Minister promotes BILD App: It seems m ...

  7. Simone Janson

    Education Minister promotes BILD App - her Statement on the Future of Education & Internet?

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