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Crisis PR & communication problems: 5 tips for shitstorm management

For Company Today it is more than important to communicate properly in difficult situations - but unfortunately many do not master these skills. Practice makes perfect.

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Shitstorm for sale

Practice makes perfect - we've all learned that as children. We owe our skills to swimming, cycling or mathematical understanding. But how should you practice something that you have never experienced before, and above all, how do you really react properly in an emergency?

One possibility would be to use the latest offer from the Like Industry and buy your own Shitstorm. 1.000 comments cost around 100 euros. Anyone who really does that to themselves has so far really no feeling for what it means to get such masses of expressions of opinion and to have to react to them.

Whereby - why actually have to? In fact, it's more of a wanting to push us forward. We want to express our opinion and for this we use the social web. The amazement that others use this option surprised many.

End with funny: The end of harmony?

Many companies and even seasoned bloggers have to be prepared for the fact that the implementation of the categorical imparative in the age of the social web is unstoppable: the immediacy with which we can be reached and the low costs of high-quality end devices help us to emancipate ourselves.

We want to have our opinion and discuss topics - with arguments that can be checked and that meet the hermeneutic principles. The own immaturity and the passivity of many people has finally come to an end. At the same time, a phase of the lack of discussion and ends Criticism.

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Waiting, Waiting, Expecting: What the user wants

Content marketing was not the first development to point out that users in social media would like more than 08 / 15 content. The development and development of the blogosphere spring from this critical critically.

However, this attempt has often failed if you take a closer look at many well-visited blogs. It is not uncommon for one to come across widely discussed general points that do not create any new informational value, for example through a change of perspective or new arguments. Therefore, the risk of critical discussions and harsh tones is a growing threat in the years to come.

5 tips for dealing with the Shitstorm

But how do you deal well with these expressions of opinion - and in the case of a shitstorm correctly?

  1. To stay objective: In fact, one is because the Communication only limited to the written form, more dependent than ever on not evaluating the criticism produced emotionally.
  2. Stay neutral: In principle, one should read the arguments neutrally and put them in relation to the original contribution. In addition, in the case of many utterances, it is first of all necessary to self-critically refer to one's own text in order to check whether it is legitimate criticism.
  3. Formalities and content are not the same: Formalities not complied with, incorrect or insufficient links, etc. are justified criticism that should not only be taken into account immediately, but also thanks to the user for pointing this out.
  4. The situation is different with regard to content: What exactly is criticized and with which arguments is the criticism underlined? It is worth checking the argument on the validity. In no case should one reiterate one's own opinion, but try to explain in the discourse with the critic about his arguments the own point of view or the different evaluation of certain phenomena.
  5. Is this synonymous with 1000 comments? Since the criticisms are similar in mass, one should in any case consider taking a general statement instead of individual statements.

How to call into the forest ...

The trick is to respond so well to the arguments of the counterpart that they feel that they are being taken seriously. This often takes the sharpness out of the dialogue.

General answers do not come well with any user (keyword value creation). However, one should also reckon with a re-action, so that a cycle occurs.

It is important to interrupt this at a certain point and appreciate the opinion of the other person without being negative. For this it is important that one does not shy away from the beginning of the discussion, but shows esteem to the other by responding to his arguments and trying to show one's own opinion on the basis of this perspective.

Crisis PR is learnable

Just as there are colleagues who think that you need to use a platform to talk about it, there will also be those who say that crisis PR is not learnable.

In fact, it is, however, when general principles are applied in dealing with each other and the critic is valued. If you do not, you need not be surprised at insults and a harsh tone.

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2 responses to "Crisis PR & communication problems: 5 tips for Shitstorm Management"

  1. Sunni Epstein says:

    But there is a crisis not only in PR but everywhere: Productivity and efficiency are becoming more and more important in our well-organized and fully automated working life, and people are left behind. A pity!

  2. Daniel Eichholz says:

    Really great site!

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