Creative Communication in Marketing: Spinning - but right!



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Reprint: This text is from the book "" from Wolfgang Traub, published at BusinessVillage Verlag, and was left to us for reprint.
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But why are so many misunderstandings in communication and business life arising? Because everyone brings different values, experiences and ideas into the communication - and many are not even aware of that. How to avoid that these crazy ideas collide? Creative Communication in Marketing: Spinning - but right! Creative Communication in Marketing: Spinning - but right!

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Here writes for you: Wolfgang Traub is a creative communicator, academy lecturer, cartoonist and illustrator. Profile

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Are readers and listeners too stupid?

Overview

The obvious assumption that our esteemed listeners or readers are too stupid to understand our input is just as unlikely as the - rather distant - assumption that we ourselves are too dumb to communicate. No, forget it ...

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Tip: If you're already in "creative mode", then do not hesitate to tune your communication with a few unusual ideas, unimaginative gags, surprising details and other gimmicks - your audience will thank you.

Be original

Overview

If circumstances permit, you do not have to do everything the way others do - you're welcome to do it better.

An original, entertaining speech will almost always score points and an original and reasonable negotiating partner remains unforgettable.

Why not make compliments to Germans

Overview

People are not identical, differ in their experiences, values ​​and their formation - in other words, everyone spins as best he can. And everyone has different ideas.

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What seems logical and comprehensible to one person does not automatically mean something to the other.

Communication works better emotionally

Overview

Even what is called bare facts is based on individual experiences, values, the state of education and the information available.

Therefore caution: You should not build communication only on systematics and logic.

Empathy and information

Overview

Just recently I read in an interview that Indian business people learn about Europe, compliments to French business partners - German but by no means ...

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In order to gain personal acceptance from your listeners, readers or negotiation partners, you need a certain empathy and as reliable as possible information about their expectations, habits and the way of dealing with them. From this, you create a picture, an idea of ​​how you can reduce or remove the distance.

Increase communication skills, create the basis for success

Overview

If you succeed, you can increase your communication skills immensely and thus create an important basis for social success. Such an image of your counterpart or target group is the prerequisite for addressing them personally. What is obvious in the advertising applies here as well:

You are all the more successful the more you are able to create a convincing picture of yourself and your concerns, in which your negotiating partners, listeners or readers can find themselves. Personally, with their personal goals, wishes and needs.

Participants feel viewed and perceived

Overview

In a successful communication, the participants also feel personally and perceived.

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In the plain text: If you simply write down a text that is as well constructed and formulated, then you hardly generate acceptance - rather pity or aggression. We know that enough of the telephone advertising.

What do your conversation partners think?

Overview

Talk to people so that they feel addressed personally!

For this you need a picture of your counterpart, your readers, listeners or negotiating partners. How do these people think? In which environment do they live, and how does this affect their view of things?

3 steps to get an idea

Overview

And try to get a picture of how these people in turn see you personally, where they might be biased, where they might be open to your concern and where they might feel attacked.

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This is best handled in three steps:

  • collect your perceptions,
  • create associations with your experiences and
  • get a picture of the situation.


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  1. Job college

    Creative communication in marketing - 3 / 3: spiders - but right! by Wolfgang Traub - Highly recommended xiTEQUJ4p5 - Highly recommended fXFSD0zC3S

  2. REGIS GMBH

    Creative communication in marketing - 3 / 3: spiders - but right! from
    Wolfgang Traub

    via @ berufebilder - Highly recommended ufsLUPUctF

  3. Thomas Eggert

    Creative communication in marketing - 3 / 3: spiders - but right! from
    Wolfgang Traub

    via @ berufebilder - Highly recommended WwzRoSVXTo

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