Self-confidence and concept
How self-confident may applicants be? And would any candidate who behaves this way drop out octane again - or not? One is inclined at first to dismiss the whole as funny, but not serious advertising. However, the applicant has two crucial qualities: He is very confident and therefore unbelievably convincing.
And he takes heed to an old rule: He shows the gentlemen and the lady first the cold shoulder, which visibly irritates her. Because not a few people almost jump on disinterest. After all, he also has a ready-made concept in his pocket, which underscores his skills. Say: He knows what he wants.
What happened if…
I admit, of course, such a behavior is probably exaggerated. Nevertheless, this invites you to an interesting mind game - also in view of the future possibly impending shortage of skilled workers: What happens when applicants simply turn the tables?
And what happens if you actually see Springer doing this in an interview? Will someone try that and then report it? Imagine me interesting.
What is Springer really looking for?
At Springer, one does not look for employees but young entrepreneurs, so-called Media Entepreneurs - that makes the appearance in the video more logical. Maybe you have actually realized that without truly creative minds you are not fit for the future? Incidentally, in the job description this reads like this:
MEDIA ENTREPRENEURS is an initiative of Axel Springer AG for the implementation of business models around digital media. For this we are looking for talents that are so innovative that you not only invent new jobs for them, but even whole ones Company founded. Are you the creative entrepreneur with entrepreneurial spirit who wants to shape the media of tomorrow? Then we offer you our competence and our know-how from more than six decades of international media experience, a large network of experts and the optimal working environment - individual and suitable for you and your plans. Inspire and convince us of your ideas, we are curious.
Creative personnel marketing of companies?
As a company you could now fight back as creatively-self-confident. Like some Jung from Matt some time ago. They do not just talk about tasteless advertising, such as the Castor transport.
But they also make advertising in their own case in this example. Personnel marketing, to be more specific. Because the advertising agency is looking for reinforcement in art direction.
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Target group-specific instead of social media
Thanks to Michael Assmann, I became aware of the idea via Twitter. The way is really creative, because you can not complain - and reaches above all the target group:
Where other Facebook pages are designed or tweeting, the advertisers have deliberately taken a different path: They have asked 15 photographers to help them ... Because photographers regularly submit their work to creative offices. The folders are leafed through by the art directors. And so they now find in the photos of said 15 helper photographers small references to the job offers at Jung von Matt. Target group specific speech!
Bold business woes?
Robert Voigt criticized for attention to detail especially the implementation:
“The approaches are okay, but the clues in most of the photos still look careless. Perhaps it has to be that way for the message to stand out. ” And has another creative idea for less attractive jobs: “What do you think? Will the garbage disposal company soon advertise labeled garbage bags for vacancies? ”
I've been thinking of another aspect: how could the competition react when Jung von Matt spits them out like that? What is so nicely described as Trojan recruiting is in fact a brazen offshoot on the edge of unfair competition. Such an action could backfire vigorously - for Jung von Matt as well as the involved photographers and the art directors.
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