Self-confidence and concept
How confident can applicants be? And would every applicant who behaved like this fly out octagonal again through the door - or not? At first you are inclined to dismiss the whole thing as funny but not serious advertising. However, the applicant has two decisive qualities: he is very confident and therefore incredibly convincing.
And he takes heed to an old rule: He shows the gentlemen and the lady first the cold shoulder, which visibly irritates her. Because not a few people almost jump on disinterest. After all, he also has a ready-made concept in his pocket, which underscores his skills. Say: He knows what he wants.
What happened if…
I admit, of course, such a behavior is probably exaggerated. Nevertheless, this invites you to an interesting mind game - also in view of the future possibly impending shortage of skilled workers: What happens when applicants simply turn the tables?
And what happens if you actually see Springer doing this in an interview? Will someone try that and then report it? Imagine me interesting.
What is Springer really looking for?
At Springer, one does not look for employees but young entrepreneurs, so-called Media Entepreneurs - that makes the appearance in the video more logical. Maybe you have actually realized that without truly creative minds you are not fit for the future? Incidentally, in the job description this reads like this:
MEDIA ENTREPRENEURS is an initiative of Axel Springer AG for the implementation of business models around digital media. For this we are looking for talents that are so innovative that you not only invent new jobs for them, but even whole ones Company founded. Are you the creative entrepreneur with entrepreneurial spirit who wants to shape the media of tomorrow? Then we offer you our competence and our know-how from more than six decades of international media experience, a large network of experts and the optimal working environment - individual and suitable for you and your plans. Inspire and convince us of your ideas, we are curious.
Creative personnel marketing of companies?
As a company you could now fight back as creatively-self-confident. Like some Jung from Matt some time ago. They do not just talk about tasteless advertising, such as the Castor transport.
But they also make advertising in their own case in this example. Personnel marketing, to be more specific. Because the advertising agency is looking for reinforcement in art direction.
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Thanks to Michael Assmann, I became aware of the idea via Twitter. The way is really creative, because you can not complain - and reaches above all the target group:
Where other Facebook- Designing pages or tweeting a bit, the advertisers deliberately took a completely different path: They asked 15 photographers to help them ... Because photographers regularly pass their work around in creative offices. The art directors leaf through the portfolios. And so you will now find little references to job offers at Jung von Matt in the photos of the 15 helper photographers. Target group-specific addressing!
Bold business woes?
Robert Voigt criticized for attention to detail especially the implementation:
“The approaches are okay, but the clues in most of the photos still look careless. Perhaps it has to be that way for the message to stand out. ” And has a creative idea for less attractive jobs: “What do you think? Will the garbage disposal company soon advertise open spaces with labeled garbage bags? ”
I've been thinking of another aspect: how could the competition react when Jung von Matt spits them out like that? What is so nicely described as Trojan recruiting is in fact a brazen offshoot on the edge of unfair competition. Such an action could backfire vigorously - for Jung von Matt as well as the involved photographers and the art directors.
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German edition: ISBN 9783965960824
English version: ISBN 9783965960831 (Translation notice)
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