Creative interview: confident job interviewers


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Employer branding and a shortage of skilled workers Company The question: What happens if an applicant appears very confident in the job interview? Is that creative and realistic?

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Simone Janson Simone JansonSimone Janson is publisherGerman Top20 blogger and Consultant for HR communication.

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Self-confidence and concept

How confident can applicants be? And would every applicant who behaved like this fly out octagonal again through the door - or not? At first you are inclined to dismiss the whole thing as funny but not serious advertising. However, the applicant has two decisive qualities: he is very confident and therefore incredibly convincing.

And he takes heed to an old rule: He shows the gentlemen and the lady first the cold shoulder, which visibly irritates her. Because not a few people almost jump on disinterest. After all, he also has a ready-made concept in his pocket, which underscores his skills. Say: He knows what he wants.

What happened if…

I admit, of course, such a behavior is probably exaggerated. Nevertheless, this invites you to an interesting mind game - also in view of the future possibly impending shortage of skilled workers: What happens when applicants simply turn the tables?

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And what happens if you actually see Springer doing this in an interview? Will someone try that and then report it? Imagine me interesting.

What is Springer really looking for?

At Springer, one does not look for employees but young entrepreneurs, so-called Media Entepreneurs - that makes the appearance in the video more logical. Maybe you have actually realized that without truly creative minds you are not fit for the future? Incidentally, in the job description this reads like this:

MEDIA ENTREPRENEURS is an initiative of Axel Springer AG for the implementation of business models around digital media. For this we are looking for talents that are so innovative that you not only invent new jobs for them, but even whole ones Company founded. Are you the creative entrepreneur with entrepreneurial spirit who wants to shape the media of tomorrow? Then we offer you our competence and our know-how from more than six decades of international media experience, a large network of experts and the optimal working environment - individual and suitable for you and your plans. Inspire and convince us of your ideas, we are curious.

Creative personnel marketing of companies?

As a company you could now fight back as creatively-self-confident. Like some Jung from Matt some time ago. They do not just talk about tasteless advertising, such as the Castor transport.

But they also make advertising in their own case in this example. Personnel marketing, to be more specific. Because the advertising agency is looking for reinforcement in art direction.

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Target group-specific instead of social media

Thanks to Michael Assmann, I became aware of the idea via Twitter. The way is really creative, because you can not complain - and reaches above all the target group:

Where other Facebook- Designing pages or tweeting a bit, the advertisers deliberately took a completely different path: They asked 15 photographers to help them ... Because photographers regularly pass their work around in creative offices. The art directors leaf through the portfolios. And so you will now find little references to job offers at Jung von Matt in the photos of the 15 helper photographers. Target group-specific addressing!

Bold business woes?

Robert Voigt criticized for attention to detail especially the implementation:

“The approaches are okay, but the clues in most of the photos still look careless. Perhaps it has to be that way for the message to stand out. ” And has a creative idea for less attractive jobs: “What do you think? Will the garbage disposal company soon advertise open spaces with labeled garbage bags? ”

I've been thinking of another aspect: how could the competition react when Jung von Matt spits them out like that? What is so nicely described as Trojan recruiting is in fact a brazen offshoot on the edge of unfair competition. Such an action could backfire vigorously - for Jung von Matt as well as the involved photographers and the art directors.

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  1. Job interview: tips, weaknesses, preparation | PROFESSIONAL PICTURES

    […] I would like to present you with a funny video that turns the tables for once: All power to the applicant during the interview. Matching this with my interview ZEIT ONLINE on the subject of self-confidence to the new [...]

  2. Tanja Handl

    In my opinion, there can be no question of a concept - it is precisely this point that creates the final punch line (“Don't look in, I said!”).

    I think Springer is NOT looking for someone like that - but they address people who understand what is happening in the video and what is being talked about. It is likely that they want someone who is self-confident but polite - and who has a concept that you can really read.

  3. Oliver Springer

    The spot is great and shows the stronger position of applicants or employees in view of the shortage of skilled workers / demographic change. In the future, companies will increasingly “apply” to potential employees.

    Anyone who knows how to use the internet to present themselves - which can also be done soberly in the form of a specialist blog that has been privately run for years - will be noticed by smart companies without a targeted search.

    As in the commercial, however, nobody should treat their interlocutors - regardless of status and other power relations. It's the 20th century, not sustainable and not in the interests of the company. The future belongs to a more honest corporate culture based on partnership. Maybe the spot will make you think about it.

    The only sympathy with the applicant in the spot: He has a concept. I like this as a content preparation. And just not the kind of preparation, which is above all a good impression of the applicant artificially generate.

  4. Leo Kaltenbach

    Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.

  5. jobboerse blogger

    Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.

  6. Simone Janson

    Search f. Article in world Your opinion: What happens if applicants just turn around the spit like here in the ex.

  7. Christoph Athanas

    Hallo,

    the video clip evidently really stimulates discussion and in terms of range it is really great. Whether it brings the right applicants - remains to be seen (or not).

    The discussion, incidentally, in several places on the web. Articles can be found at:
    Recrutainment blog, detailed article and various comments:.
    - WollmilchsauTV 39: Does employer branding have to amaze ?!
    http://www.youtube.com/watch?v=-YZDFEyLPwQ

    And in the HR BarCamp Group on Xing. If you are registered at Xing, you can follow it and get involved:

    Best regards,
    Christoph Athanas

    • Simone Janson

      Thanks for the hints! What I'm looking for, however, are opinions about what happens to such an applicant - not about how good or bad the video is!

  8. Simone Janson

    Search f.Artikel i.Welt Opinions / Quotations: As an applicant d.Spieß synonymous times turn around? Bsp Please comment on the blog! Thank you!

  9. Holger Froese

    Creative talking-talk: Turn the game around - what do you think? #Business

  10. Silke Loers

    RT @SimoneJanson Creative interview: just turn the tables - what do you mean? #Canditature

  11. Liane Wolffgang

    Creative interview: just turn the tables - what do you mean ?: The question that comes up to me when ...

  12. Competencepartner

    Creative interview: just turn the tables - what do you mean ?: The question that ...

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