Here writes for you:
Wolfgang Traub is a creative communicator, academy lecturer, cartoonist and illustrator.
How to misunderstand
Difficulties in communication can generate a lot of problems - and also have serious economic effects. The quality and success of our communication depends on whether the messages and content reaches your recipient safely and unadulterated.
Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!
This is not left to chance, but consciously makes sure that our opponent understands us just as we want to be understood.
Organize contents logically and comprehensibly
All communication is made up of two factors: the content, that is, what you want to communicate, and the form, that is, the way in which you try to convey this content meaningfully.
The content is of course entirely with you, but should be structured in a meaningful, logical and comprehensible way. This structure requires a certain creativity, even if it is only in the identification of the main points and core statements as well as what is really interested in their listeners.
If you want to be understood in your communication - which especially in official publications does not seem to be the goal - and reach your listeners, then you have to pick them up, where they stand.
Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!
What language does your audience speak?
You have to orientate yourself to your target group in order to overcome the existing distance.
My father, who was on the board of a major German electrotechnical company, told me at the beginning of the 70 years of a colleague who gave a speech in Spanish, without any suspicions, in Rio de Janeiro before representatives of the economy Brazil is spoken Portuguese.
Be creative with the target audience
That should not happen to you. But it's about more than just the national language.
It's about the education, the experience, the social status, the values and the self-understanding of your target group as well as the occasion and the way you want to present yourself.
Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!
Communicate without misunderstandings
Getting to a target group is a complex task with many difficult-to-define paradigms - a challenge for creativity, but also a home game.
Communication produces many misunderstandings, even more so in marketing. How do we communicate so that we still reach our target group?
In 3 stepsN recognize the thinking of the target audience
Creativity is based on three essential skills: perception, association and pictorial thinking. This is generally the status quo. This results in 3 questions:
- How can you use this specifically to reach your target group?
- Where is a developed creativity also in communication to a competitive advantage?
- And how do we convince our counterparts?
Overcome creativity distances
First of all, you need a well-developed perception to be able to recognize the "thinking" of your target group, associatively adapt your language to their language and not only get an idea of this target group, but also convey the desired image of yourself and your concerns.
Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!
As we have seen, creativity plays an important role in the crucial challenge of communication: overcoming the distance to the conversation partners, listeners or readers.
In 3 steps make the audience happy
The problem is unfortunately not unknown to anyone. We communicate diligently with well-thought-out words, stage sophisticated presentations, write easy-to-understand usage instructions - and still produce misunderstandings.
- How can such a thing happen?
- How can a thoroughly thought-out and logical statement be misleading?
- And how do we prevent this in the future?
More knowledge - PDF download, eCourses or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
3,99 €Book now
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
19,99 €Book now
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).
179,99 €Book now
You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.
Creative communication in marketing - 1 / 3: The target group always in view of
Wolfgang Traub
via @ berufebilder - Highly recommended URMROLvBX8
Creative communication in marketing - 1 / 3: The target group always in view of
Wolfgang Traub
via @ berufebilder - Highly recommended 4tlkz3DOgA
Creative communication in marketing - 1 / 3: The target group always in view of Wolfgang Traub - Highly recommended dLNUiDl2GC - Highly recommended Ak8e9TCx6I