{Study} Corporate training, digitization and employer branding: 5 steps to the perfect employee

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, among other things, and was one of the top 20 female German bloggers, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright:  Artwork created as part of a free collaboration with Shutterstock. ,

The change on the labor market is in full swing. New trades are emerging on a daily basis, and employers are constantly demanding new skills from their employees. An international study was recently presented at the World Economic Forum in Davos. Best of HR – Berufebilder.de®

Important note: This entry contains content and information that may be out of date, eg due to legal or statistical changes. Because it can still be helpful to get an overview of the topic, you can still find it here.

Here writes for you:


Stephan Rathgeber is Head of the Executive Board Department Innovation and Digitalization at Hays.


Study shows that lifelong learning is needed

Workers must be prepared to cope with continuous change and new learning in order to keep pace with change. New jobs are created and existing workflows are partially automated. It is expected that 65 percent of the jobs that will be performed by 1995 and 2010-born Generation Z generations will not exist today.

This is the result of a new study by the ManpowerGroup, recently presented at the World Economic Forum in Davos, which sends positive signals for the labor market of the future: More respondents worldwide expect job growth due to the digital revolution to be a decline (19 percent to 12 percent ).

The study “Resource Education - The Skills Revolution” is based on an online survey of 18.000 employers in 43 countries. It was carried out by the market research institute InfoCorp on behalf of ManpowerGroup Inc. The international study results (English) can be found at:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Which qualifications are fit for the future?

Although it is not yet clear how these activities will look like. But employers already have an idea of ​​which qualifications, departments and occupations will be in greater demand in the future.

26 percent assume a strong rise in IT jobs, 20 percent believe in the increasing importance of the HR department, and 15 percent jobs with customer contact in the digital age are of high relevance. This means fewer activities in administration and accounting, but rather tasks that require emotional intelligence, creativity and flexible thinking.

5 steps to perfectly trained employees

  1. Company realize that they themselves are responsible for their employees being trained for activities in the digital future. Only two percent of German companies want to remain inactive here.
  2. The idea of ​​perfectly trained employees is, however, a utopia. The willingness and ability to lifelong learning is what makes employees good. Changes should address companies and employees with flexibility and active action.
  3. Instead of new courses and trainings, employers in Germany are focusing on the topic of continuing education. 87 percent of the respondents surveyed want to prepare their employees with internal training on the jobs of the future (internationally, they are 79 percent). Similarly, in the case of external trainings, the figure is 85 percent (internationally only 70 percent).
  4. However, the employees who are already working in the company are to be replaced by better qualified new workers, only plan 31 percent. Experts are also to be set up more frequently (47 percent).
  5. This is a good sign that provides stability and sends the right signals to employees.

Digitization replaces activities, not jobs!

Anxiety around the workplace, which is repeatedly fueled by reporting on digitization, is thus unnecessary panic. According to our current study, digitization will not alter the situation in Germany. According to the employers, as many new jobs are created as dismantled.

Decision-makers in companies do not believe that automation can completely replace existing sites. Almost half of respondents expect computers and robots to be able to replace certain activities within a workplace, but do not make people dispensable.

So I am convinced that anyone who is open to change, new technologies and work processes, and who is not resting on the learned knowledge, will be needed more in the 4.0 industry than he would have to worry about his workplace.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Job college

    Corporate training, digitization & employer branding: 5 steps to the perfect Stephan employee ... - Highly recommended 6nk81uLd8i

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.