Corporate blogging as a marketing tool: 3 cardinal error in business



Previous PartNext part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

When it comes to corporate blogging, you can do a lot wrong. Because how does a blog reach its readers, which one does it wish for? What kind of attention does the blog want to generate? Here is the first look at the operator of the blog. And that's where the sticking point of a corporate blog is. Corporate blogging as a marketing tool: 3 cardinal error in corporate corporate blog01

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Katharina Daniels worked as a journalist and PR consultant for the Focus, manager magazin, ADAC or the German Social Accident Insurance. Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Just a private diary?

Overview

Originally, blogs were mainly operated by private individuals. Many of them are looking for attention and opinion in the big virtual world of their own life feeling and style.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Quite a few of them frolic on the net, they run their blog like a big public diary. Not so long ago I discovered in a blog of a young, self-proclaiming lesbian and obviously very unconventional living woman in the midst of her everyday experiences the longing call "Hello, hear and read me here or a ?!"

Themesblog and Acquiseinstrument

Overview

Is it a themblog like Best of HR – Berufebilder.de®on which this post appears? In the foreground tendencies and developments of our professional environment stand, at the same time however also a kind of the elegant acquisition over the contents form - as Simone Janson itself quite bluntly says.

Through none of her 20 books and other publications, she has garnered so much attention as a writer, consultant and lecturer. In the medium to long term, a variant of the theme blog can also lead to a separate business area: the visitor frequency attracts advertisers.

The 3 cardinal errors of corporate blogging

Overview

Or is it one? Companywho wants to communicate his messages in this form of the world? Look, that's our product, that's our service. The so-called corporate blog has so far mainly been at the group level. As a rule, the corporation multiplies its message through its employees.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

And here are threatening three big pitfalls, if the blog operator magnanimously overlooked them:

  1. The employees are degraded to the jubilation group, which reads already after one or two posts verflixt unauthentic and unbelievable;
  2. The company plays Heile Welt, everything from its business area runs excellently and is unassailable,
  3. As a direct result of the first two cardinal errors, the company "prostitutes" its blog to a purely advertising instrument.

Corporate Blogs with themed topics

Overview

Or is it the special form of a corporate blog, which, so to speak, integrally conveys its identity via the themed rail, its interpretation of the environment in which the operator moves professionally. With the focus on the interpretation of events - free for discussion.

Such blogs are still very hesitant in the industry of business consultants and coaches, as well as journalists and book authors. Here, too, the trap of (self) advertising lurks in analogy to the group's blogs. If self-reflection is overly unimpressed - we can praise this, we have been praised - this leads to disappointment among blogs.

It is not the ego that is supposed to carry the message, but the message the ego

Overview

Very cleverly, Richard Branson, founder of the Virgin group of companies, realizes that "not the self is supposed to carry the message, but the message the ego" in his "leased" blog on LinkedIn: He regularly posts wisdom and positions himself in events Economy and society. With extremely positive echo, which I would like to reproduce here in full: "You arguably have one of the best social media feeds on the web, and the majority of your posts focus on social entrepreneurship," it has not gone unnoticed. Rarely have I would like to take your own business or just to be happy. Not only does this admirable, but it's brilliant executive leadership and has really made it to the "idea" of what the Virgin brand puts into something beautiful, positive and world-changing, making it more than just another brand. Anyhow, just wanted to deliver a little kudos where it's earned. Keep it up! "

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. matsblog

    The 3 cardinal errors of corporate blogging:
    @ still @ SimoneJanson

  2. KrauseSPR

    RT @ma_stollberg: The 3 cardinal error of corporate blogging

  3. ma_stollberg

    The 3 cardinal errors of corporate blogging

  4. SimoneJanson

    Meaning & purpose of corporate blogging - part 3: The 3 cardinal errors of corporate blogging

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.