Just a private diary?
Originally, blogs were mainly operated by private individuals. Many of them are looking for attention and opinion in the big virtual world of their own life feeling and style.
Quite a few of them frolic on the net, they run their blog like a big public diary. Not so long ago I discovered in a blog of a young, self-proclaiming lesbian and obviously very unconventional living woman in the midst of her everyday experiences the longing call "Hello, hear and read me here or a ?!"
Themesblog and Acquiseinstrument
Is it a themblog like Best of HR – Berufebilder.de®on which this post appears? In the foreground tendencies and developments of our professional environment stand, at the same time however also a kind of the elegant acquisition over the contents form - as Simone Janson itself quite bluntly says.
Through none of her 20 books and other publications, she has garnered so much attention as a writer, consultant and lecturer. In the medium to long term, a variant of the theme blog can also lead to a separate business area: the visitor frequency attracts advertisers.
The 3 cardinal errors of corporate blogging
Or is it one? Companywho wants to communicate his messages in this form of the world? Look, that's our product, that's our service. The so-called corporate blog has so far mainly been at the group level. As a rule, the corporation multiplies its message through its employees.
And here are threatening three big pitfalls, if the blog operator magnanimously overlooked them:
- The employees are degraded to the jubilation group, which reads already after one or two posts verflixt unauthentic and unbelievable;
- The company plays Heile Welt, everything from its business area runs excellently and is unassailable,
- As a direct result of the first two cardinal errors, the company "prostitutes" its blog to a purely advertising instrument.
Corporate Blogs with themed topics
Or is it the special form of a corporate blog, which, so to speak, integrally conveys its identity via the themed rail, its interpretation of the environment in which the operator moves professionally. With the focus on the interpretation of events - free for discussion.
Such blogs are still very hesitant in the industry of business consultants and coaches, as well as journalists and book authors. Here, too, the trap of (self) advertising lurks in analogy to the group's blogs. If self-reflection is overly unimpressed - we can praise this, we have been praised - this leads to disappointment among blogs.
It is not the ego that is supposed to carry the message, but the message the ego
Very cleverly, Richard Branson, founder of the Virgin group of companies, realizes that "not the self is supposed to carry the message, but the message the ego" in his "leased" blog on LinkedIn: He regularly posts wisdom and positions himself in events Economy and society. With extremely positive echo, which I would like to reproduce here in full: "You arguably have one of the best social media feeds on the web, and the majority of your posts focus on social entrepreneurship," it has not gone unnoticed. Rarely have I would like to take your own business or just to be happy. Not only does this admirable, but it's brilliant executive leadership and has really made it to the "idea" of what the Virgin brand puts into something beautiful, positive and world-changing, making it more than just another brand. Anyhow, just wanted to deliver a little kudos where it's earned. Keep it up! "
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