Last Friday is on us Best of HR – Berufebilder.de® succeeded, of which probably many bloggers - and by the way - I dream. One of our blog posts went through the ceiling and reached readers via 5300 in one day. The analysis should show how this works.
Google Analytics with 5300 readers / day
- Last Friday the 14.11. 2014 achieved the contribution here 5.306 unique page views.
- Nearly 60 percent came from the desktop and over a third from the mobile phone, only a small portion (7,4%) from the tablet.
- The majority of the calls came from North Rhine-Westphalia and Bavaria, but also a participant from Australia was present.
The numbers currently show 35 likes and shares in Facebook, 17 retweets in Twitter, 7 +1 in Google Plus and a total of 10 shares in the business network LinkedIn.
Guided tours are provided for discussion
Leadership topics always generate a lot of interest - that may be one of the reasons why the post went so well and was also discussed in the blog exceptionally detailed and at a very high level.
The exceptionally well-founded discussion also shows that there seems to be a great need to discuss topics such as motivation through managers.
Well networked community, interested in leadership
But it also shows not least the very good networking of our community, which is interested in leadership issues, this passes on and discussed with each other.
I see this as the main reason for the great success: The dissemination of the article among the readers and in social networks. Apparently, this text had hit exactly the nerve or the problem of the community.
Busy target group
It is also clear to me that almost 40 percent of the accesses came from mobile devices, of which the majority of smartphones. This shows that the mobile optimization of the page (keyword responsive design) as well as the speed play an increasingly important role.
Less and less readers of our busy target group seem to have the time to consume such texts at rest on the computer.
Consistent focus on personnel and leadership issues
This is exactly what this interest arouses so much interest, may not have been foreseen. More and more, however, we are on the right track with our focus on staff and management.
Obviously, this fairly demanding target group finds itself in the texts of our field-proven expert again and discusses the topics also with great commitment.
We see ourselves confirmed and continue like this! Thank you.