{Replica} Content Marketing - The Big Hour for Bloggers and Journalists?

Work well, plant 500 trees! About us make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® you can unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Pictures from the creator of the video.

Every year, a lot of praise is sung about blogging in the scene: Then, there are reasons why journalists and bloggers are now finally ahead of the game and become sought-after specialists - for example, Company like Coca Cola. Alone: ​​I do not believe in it anymore!

Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!

More knowledge - PDF download, eCourses or personal advice

Important note: This entry contains content and information that may be out of date, eg due to legal or statistical changes. Because it can still be helpful to get an overview of the topic, you can still find it here.

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.


The borrowed net

In April Sascha Lobo wrote a much-discussed post in which he threw marketers and companies to the test that their Internet was only borrowed: Facebook and Co. can change their terms of use at any time, stub fan pages (which has already happened in the past) and and and.

It was safer and better to have a blog of their own - and at the latest then it became clear to the practiced reader what Lobo really meant: the resurgence of the rather idle German blog scene.

Mission Internet Recapture

Shortly before Christmas, Johnny Häusler followed up with his text “Recapturing the Web” (I'll link his addendum with the link to the original post here) - by companies like Facebook. Here too a lot of approval.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

And yesterday, now t3n, who once again spread the whole topic from the perspective of the companies: Because now that Google is diligently working on its algorithm for quality improvement, good content is more in demand than ever.

The great hour of bloggers and journalists?

And finally, the big hour of journalists who have just been taken by insolvent media companies and the blogger, who has always been a little laughed, is finally beating. Hooray!


Comfort is the enemy of blogging

As a blogger and journalist, I wish, of course, that this is true. However, I have already written with Lobo's contribution that comfort is the greatest enemy of (corporate) blogging.

That this mixture with the marketing of companies no longer has anything to do with factual and serious reporting, but unfortunately is apparently mistaken for it by many readers Article just briefly and on the edge.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Thanks, Google!

Rather, it's about the great opportunities that writing professionals could now have in companies that have recognized the signs of the times. And right, content is becoming more and more of a king. Thanks Google.

Because since Google has dramatically turned on its screws and puts much more emphasis on good, unique content and also includes the user opinions more and more in its ranking, more and more site operators is clear that with somehow zusammengezimmerten content is no more flower pot to win.

Valuable professionals who work for a butterbrot

But why bloggers and journalists should suddenly be as valuable as never before, as t3n author Andreas Lenz concludes, and the new (?) High-quality content should not continue to be created for apprentices and the egg of temporary workers and unemployed journalists not quite me.

After all, writing professionals, who have to carry their excellent skills for a few euros to market, are more likely to be marketing managers, who, despite Google, see that they are supposed to blow out unique content instead of advertising plattforms.

Content costs many too much - our luck

Because the latter cost time and money and the direct benefit is still too spongy for many companies - despite all sermons from the social media scene.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Perhaps this is also quite good, because the fewer companies are jumping on the train, the less we have to worry about the mixing of advertising and factual information.

More knowledge - PDF download, eCourses or personal advice

Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Data protection declaration / Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Maria Balder

    Content marketing is such an exciting topic. I just want to say thank you for a wonderful contribution!

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.