The borrowed net
It was safer and better to have a blog of their own - and at the latest then it became clear to the practiced reader what Lobo really meant: the resurgence of the rather idle German blog scene.
Mission Internet Recapture
Shortly before Christmas then Johnny Häusler put up with his text "recapture the web" (I link here his addendum with the link to the original post) - by companies such as Facebook. Again, a lot of approval.
And yesterday now t3n, the whole topic again from a business perspective : Because now Google continues to work on its algorithm to improve quality, good content is more popular than ever.
The great hour of bloggers and journalists?
And finally, the big hour of journalists who have just been taken by insolvent media companies and the blogger, who has always been a little laughed, is finally beating. Hooray!
Comfort is the enemy of blogging
As a blogger and journalist, I wish, of course, that this is true. However, I have already written with Lobo's contribution that comfort is the greatest enemy of (corporate) blogging.
The fact that this mixture with the marketing of companies has nothing to do with factual-serious reporting, but is confused by many readers but apparently unfortunately, the article is only a brief and marginal.
Rather, it's about the great opportunities that writing professionals could now have in companies that have recognized the signs of the times. And right, content is becoming more and more of a king. Thanks Google.
Because since Google has dramatically turned on its screws and puts much more emphasis on good, unique content and also includes the user opinions more and more in its ranking, more and more site operators is clear that with somehow zusammengezimmerten content is no more flower pot to win.
Valuable professionals who work for a butterbrot
But why bloggers and journalists should suddenly be as valuable as never before, as t3n author Andreas Lenz concludes, and the new (?) High-quality content should not continue to be created for apprentices and the egg of temporary workers and unemployed journalists not quite me.
After all, writing professionals, who have to carry their excellent skills for a few euros to market, are more likely to be marketing managers, who, despite Google, see that they are supposed to blow out unique content instead of advertising plattforms.
Content costs many too much - our luck
Because the latter cost time and money and the direct benefit is still too spongy for many companies - despite all sermons from the social media scene.
Perhaps this is also quite good, because the fewer companies are jumping on the train, the less we have to worry about the mixing of advertising and factual information.
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