From the author:
As Concept- and strategy developers always automatically take over part of the change management.
Their mission is therefore to question situations and to explore new possibilities. Otherwise one would need no concept, but could continue the work routines.
Albert Einstein put it very aptly: "Problems can never be solved with the same way of thinking that created them." So think outside the box! Think big!
Of course, you are risking the one who has been concerned about the things you want to change now.
So, go with courage as well as with fingertip feeling! Clarify in advance how far you should be able to lean out of the window! Check who has what interests in this game!
Every person is creative
The joyous message at the outset: Everyone is creative. Everyone can develop new ideas, re-link things, develop new topics.
Many want to be creative, but creating concepts and developing strategies requires a special degree of structured creativity. But many are themselves in the way on this topic.
Exited paths left
Clearly more pronounced than creativity in most adults, however, is the logical-analytical thinking and acting in good tracks. In school, education and most occupations, this form of thinking is more often demanded and trained.
However, the conceptual work is about letting something new emerge and leaving proven paths.
Push your thoughts out of the practiced counsels and separate disciplined the phases of the creative ones from those of analytical thinking!
Each phase has its right, but each one at its time. Let yourself be inspired by creativity techniques.
To be self-confident
A great concept is good and nice, but it's just the beginning. Because after the creation you have to sell it to boss and colleagues. You know this: You have come up with a great concept that solves many problems. But nobody wants it. The solution: You must also sell your ideas correctly!
Of course it is important for you to convince yourself that you are convinced that you have done a good analysis and good idea work. Up to this point, most concept developers and presenters come.
Unfortunately, many remain standing at this point. To convince others, you must go one step further and focus your arguments and thoughts on what is important to your counterpart (and not you!).
Here lies the decisive difference between persuasion and persuasion, and thus achieve pressure between pressure and agreement.
Use your conviction instead of the conviction, in which you look at the topic from the perspective of those who want to convince you. For this to succeed, a change of perspective is now required.
Put yourself into the chair of the recipient and look at the topic consistently from this perspective. You should know who the recipients are and what interests they have. Formulate and structure the concept so that it is optimally aligned to it. Then you will be followed with interest.
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