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Text comes from the book: “Successful Concepts: A Practical Guide in 6 Steps” (2013), published by GABAL Verlag, reprinted with the kind permission of the publisher.

Here writes for you:

katja-Ischebeck e1382003003438-150x150Katja Ischebeck is a psychologist and management consultant. Ischebeck is a consultant, trainer and coach with many years of international experience in human resource management in various industries. As a graduate psychologist with many other qualifications (train the trainer, master trainer, business coach, NLP trainer and wingwave coach, etc.), she has successfully accompanied teams and managers in their professional development for years. Since 2009 she has been working intensively on the topic of conceptual work, and her book “Successful Concepts - A Practical Guide in 6 Steps” has just been published. More information at www.katjaischebeck.de

Concept creation and strategy development: Quick shot with a sham solution

To develop concepts and strategies and to present them in meetings, for example, is an extremely important skill for professional success. And yet 70% of the concepts fail! What is the reason?

Concept erstellen011

“Make a concept!”

A good concept and a smart strategy require the willingness to deal with a topic in the longer term. Exactly here, many concepts fail when fast-paced solutions are presented. Something slowness would sometimes be appropriate.

“Make a concept… a presentation… an evaluation… a few thoughts about it…”, such orders from managers, colleagues or customers flutter through the company landscapes in many places.

Pity about the wasted resources

Whether it is smaller work assignments or larger projects - it is always annoying when the number of drafts approaches the infinite or the concept finally gets stuck in the drawer. This phenomenon exists in all companies and industries and can be expressed in figures: 70 percent of the concepts fail.

It's a shame about the wasted resources and the lack of commitment and the long-term impact on motivation! The willingness to commit oneself courageously in the future decreases rapidly with every drawer concept of the company.

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Why worry?

For, at any rate, the question arises as to what purpose should be thought of when no one is interested? This is also different: concept work can be very successful and fun.

The problem with the concept work is that several challenges want to be mastered - and please in no time at all. Here are the main pitfalls of concept creation and tips on how to use them elegantly Success Factors can convert.

The ten most important stumbling blocks of conceptual design

But why is it that many concepts fail? Here we take up 10 classic stumbling blocks of concept development. Here is an overview:

  1. Stolperstein No. 1: Too fast with solutions at hand
  2. Stolperstein No. 2: The power of the questions too little used
  3. Stumbling block No. 3: The total time underestimated
  4. Stolperstein No. 4: Slaughtered by the amount of information
  5. Stolperstein Nr. 5: Too small
  6. Stumbling block No. 6: “I am not creative.”
  7. Stumbling block No. 7: “I cannot convince.”
  8. Stumbling block No. 8: “It has to be perfect.”
  9. Stolperstein No. 9: Even a good concept does not sell by itself.
  10. Stolperstein Nr. 10: How do I proceed best?

Remove the horse from behind

You certainly know this: Frequently the development of solutions is begun before the problem is understood at all. The horse is practically fringed from behind.

Colleagues, who would like to think even longer and collect more information in order to find the best possible solution, are then quickly referred to as a snail or a slowdown.

Proud of the supposed efficiency?

Yes, sometimes even suggestions are made or advice given before the interlocutor could formulate his first sentence.

Typical quick shots just, mostly ill-considered. And many quick-cutters are then also proud of their supposed efficiency and despise the skeptics.

Premature Lospreschen causes more work

What many do not consider (and now comes the but!): This is neither a professional way of working nor a valued handling of the conversation partner. And, ultimately, the hasty break-out causes even more work.

How can that be? Quite simple: In the course of the elaboration, the objectives, framework conditions and other requirements that are not sufficiently clarified are like a boomerang and lead to unnecessary loops.


First try to capture a situation or an initial situation in its complexity before presenting solutions.

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4 responses to "concept creation and strategy development: a quick shot with a sham solution"

  1. Job college says:

    Concept creation & strategy development - 1/10: Quick shot with a sham solution by Katja Ischebeck ... - Recommended contribution P9KXRn6Ehu

  2. REGIS GMBH says:

    Concept creation & strategy development - 1/10: Quick shot with a sham solution from
    Katja ... via @ berufebilder
    - Recommended contribution qjWDwLxAdK

  3. Thomas Eggert says:

    Concept creation & strategy development - 1/10: Quick shot with a sham solution from
    Katja ... via @ berufebilder
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  4. 3 practical tips for creating a concept - 3/3: Writing the concept | PROFESSIONAL PICTURES says:

    [...] 10 stumbling blocks when creating a concept: 1. Too quickly with solutions at hand [...]

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