Careless handling endangers the reputation
If the call is ruined, it lives completely unabashed - this unambiguously attributable to a quotient, but gladly used saying is unfortunately taken again and again verbatim. With a "certain" reputation is allegedly much easier.
Now it is rarely the intention to whistle on conventions that leads executives and employees to risk jeopardizing the company's reputation. The danger lies rather in a certain thoughtlessness in dealing with this. But once a company loses credibility and trust, losses are guaranteed. In the worst case, even the existence may be endangered.
What does it take to be credible as a company and enjoy a good reputation in the long term?
The reputation of a company, its reputation, is first and foremost a communication discipline. In times of digital communication, special dangers threaten here. Everything has become extremely transparent. There is hardly anything to hide.
If a customer is even dissatisfied in their approach or feels unfairly treated, he will publish his opinion online. Another danger is the increasing personalization. That is, makes the CEO a communicative misstep suffers quickly the entire company.
Take a close look at communication behavior
Many companies address this situation by increasing their communication efforts.
But that alone is not enough. Above all, they must examine whether and how much communication - and especially internal ones - has been neglected in recent years. Only then can you decide where and in which area you need to start the communication lever. It's about content and weighting.
Sense in the company as a basis
To cheer up the current situation or to write down in image brochures is no longer enough today to consolidate his reputation in public. The people in charge really have to (!) Deal with the people and their needs - with employees and customers. All that has been read for years in often meaningless mission statements must now really be lived.
Employees want to know what's up. Anyone who ignores this will drive his company against a wall in just a few years. Providing meaning is essential if you expect real performance. People want to work on something important and possibly something unique. That is why it is so important that companies and executives are credible and have a good reputation.
Building a good reputation is a permanent task
More and more companies are experiencing that internals are penetrating the outside world and everything is being discussed immediately on social media. You can not fool people, which is not really true. Each show element would fly up sooner or later - with devastating effect. Only through continuous work can a good reputation be imparted and anchored.
Especially the entrepreneur has to do the right things right. All this may and should be authentically communicated with the appropriate communication channel and in the appropriate tonality. Nevertheless, reputation is not a matter of communication. Without credible personality of the businessman it will not work.
Entrepreneurs have an exemplary function
Anyone who, as an entrepreneur, carries a clear value attitude and integrity to the outside world, who lives, communicates and is prepared to enter into dialogue with his or her environment, is on the right track. Apart from that, the entrepreneur, the entrepreneur, has to become more aware of his role model function.
It is no longer possible to distinguish between private and business activities, because everything is transparent and public. Entrepreneurs must be prepared to strategically plan their own communication, to take a clearer stance, to communicate more actively and to constantly check their own reputation.
Meaningful work fulfilled
However, all employees are involved in the good reputation of a company. Your satisfaction is a serious factor. Generation researchers agree that the new generations are asking more about meaning. Why should they do something for five days every week of their lives that makes no sense to them and does not fulfill them? Money alone will no longer suffice as bait.
So today we have to think about how we really want to work. Even the idea of a work-life balance, in which one hundred percent working time is compared to a total free time, has long since become obsolete. Man wants to be perceived holistically, in every relationship and at all times.
The positioning of many companies requires a readjustment
Process thinking still determines the approach very strongly. It is often tried to communicate the old with something different and maybe with some other tools and hopes to be "in" with it. But just because a company posts on Instagram, it's not a cool company yet.
Especially if the posting is like a press release with numbers, dates and facts. We live in a time when there are revolutionary changes. Thus, the positioning of many companies is at risk and requires a readjustment. You should take advantage of this opportunity and start thinking about what makes your own business. What sense, what added value it generates.
Reputation of entrepreneurs and companies are linked
Reputation is often only applied to the company. However, some published good PR articles alone are not enough for it today. Through social media and the new transparency, not only every company, but above all every entrepreneur is on the presentation plate.
Therefore, you should do as quickly as possible to the reputation of the entrepreneur or CEO - and planned, strategically and continuously. Mostly we speak of great entrepreneurs but of bad companies. But both are closely linked. If the entrepreneur shows the courage to face his own company with his personality, it is up to the entire company to profit from his good reputation.
More knowledge - PDF download, eCourse on demand or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.
Read customer feedback and buy a book on this topic at a discount: Do you like this text and want to read more information about it? Buy the right book including this text, buy it here in two languages, as a member even with a 20 percent discount. Would you like to take a look at the book first? You can do this by previewing the book look at and then purchase on the book page.
German edition: ISBN 9783965960602
English version: ISBN 9783965960619 (Translation notice)
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).