Company in transition: meaningfulness is not an aesthetic philosophy!

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Our lifetime - statistically speaking, 30 days - is the most valuable thing we have. But if we look now at how many people are not happy in their daily work, it is frightening. Where is that? Sense?

Company in transition: meaningfulness is not an aesthetic philosophy!

Here writes for you:


Stefan Dudas Dudas Stefan_Portrait pictures

Stefan Dudas is a business expert for meaning.


From the author:



The power of generations Y and Z

If our eight working hours a day are not fulfilling, we come home with the appropriate energy and mood and infect our family with it. Children in particular are strongly influenced by it. The young generation has seen and experienced for years the toll the working world is taking. If the parents are stressed after every working day and shortly before burnout every Friday, this is not necessarily a role model for the younger generation. But why do we nowhere learn or experience that work can also be fun?

The oldest of Generation Z are slowly entering work life - and increasingly asking "why" they are doing something. Without an answer to “What should I use my incredibly valuable life for your company?” It will be difficult to find good employees. In the past, advancement in a career was the most important incentive, but today's youth thinks fundamentally different here. What is more important is how the promotion could affect the life situation and whether this fits into their concept of life.

Until the doctor comes: Burning yourself out for the job

As a study by the life insurance group Swiss Life shows, mental illnesses were the most common cause of occupational disability at 2018 percent in 37. It's not about creating a balance between life-threatening work and good leisure time. The point is that we shape our lives in such a way that it makes sense for us, that is, fulfills us.

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Burnout is primarily about people, but also about a lot of money: A Swiss civil servant blamed her employer (state) for her own burnout and in January 2020 received confirmation in the third judgment of the Federal Administrative Court that the duty of care had been violated - and thus there is a liability case.

How transparency on the Internet is changing the business world

If you used to sell yourself in an image brochure the way you wanted to be, corporate communication in the digital age is far more complicated. One look at the company evaluation portal "" is enough to recognize the brutal reality: fired employees take revenge on their bosses (anonymously of course) and judge and condemn the company.

All of us, whether as employees or as customers, have grown enormously in power. If you are dissatisfied with a company or a product, customers can talk about it publicly on social media. From the company's point of view, linking the beautiful image brochure as a PDF no longer helps ...

Business theater vs. Make sense in the company

An orphaned mission statement is still hanging in your company? Ask three managers which values ​​were immortalized in calligraphy. Usually the success rate is zero. And even if someone accidentally cites a value, he fails when asked how this value is lived and communicated.

Of course there are companies that live and do it excellently. For a large part, however, the mission statement is an alibi measure. My advice, which I give to the audience in my lecture: "Put up a business bullshit wall in your company!" We should think openly about what we are actually doing in business. An example? Which meetings are actually "tired"? Where the unresponsive participants always look into their smartphones?

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"Purpose“Makes sense - three specific tips

Our working world is existential for us. Not only because we spend a lot of our life with it, but because we “position” ourselves in the world through our work. The work has a significant influence on the way I live, my lifestyle. It is therefore worthwhile to take a closer look here, to allow new possibilities and new views.

1. Tip: Sensible leadership as a function

"Installing" sense in the company works differently than all processes up to now. Meaning cannot be commanded or given. Managers can learn that they have to grow even more into a coach role.

But above all, they must be aware of their own purpose. And then the manager is allowed to do what is in the job description, but which he seldom does: Lead.

2nd tip: Sense of communication

Companies should check their vision and mission for meaning and also have the courage to simply delete things that (no longer) make sense.

As a manager, you then have the task of repeatedly communicating your personal motives (the why or what for) to the employees. The purpose of the company must resonate and be recognizable in every communication measure.

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3rd tip: meaning instead of motivation

In the past, attempts have been made to motivate employees and have learned that this only works to a very limited extent and in the short term. Then goodies were thrown around. In a company in Germany, the CEO told me that "those down there" already have everything:

Free drinks, almost free food, relaxation rooms, a fitness center with its own trainer. Nonetheless, dissatisfaction is commonplace. We have to realize that there is only change if more and more people realize why they get out of bed early in the morning. That they are important and that they can make an important contribution to other people.

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