Clear results - clearer communication
Winners and losers emerge in every election campaign. One time more clearly, the other time less clearly.
Example Bundestag Election 2017: In purely mathematical terms, an enormous shift in the result. Far away from politics, such clear results are usually accompanied by even clearer communication. From kommunikativonsperspektivischer point of view so very exciting.
The first disillusionment
Seldom does a party attribute its loss as openly as the SPD that evening. The party representatives do not talk about the bush and speak of a clear defeat - whereas most parties operate whitewashing already in the first step.
Actually often used phrases like "we obviously have not managed to convince the voters" came surprisingly little. It simply did not have to be said anymore.
If the first shock is digested, the policy gene breaks down again in the SPD representatives. Spasmodically trying to direct the next choice 2021.
"After the election is before the election, we go into the opposition and become ...". At least the party makes it clear what you can not talk to her about and has the coalition negotiations nipped in the bud.
Victory and defeat
The second, formerly large party - the CDU - was far less glorious, from a communicative point of view. The profit to the chancellor is not likely to weigh the massive loss of the party.
They draw on the communication verdict: the well-known phrases. "We accept and take the voter mandate seriously and have the responsibility to address all those who have failed us this time". As if the election campaign was still going on.
Not only the CDU is big in phrases, but the AfD still speaks in the campaign mode of "now must ..." and "now will ...". Specifically addressed by journalists, however, the record remains "We will be a tough opposition. " hang.
Here the beginning of the end begins communicatively. The similarity to established parties is growing. A lot can talk about everyone, but it must ultimately also be put into action so as not to end up as a loser.
A clever election campaign
The FDP was clearly delighted. A consistently clever election campaign is now also evident in their figures. Not just the 5% hurdle, but even over 10%.
At the end of the conversation, however, then again supposedly virtuous modesty: "We are ready to take responsibility". With a "we would like to ..." one could give the statement almost more faith.
Shining with constancy
The electoral evening with the Greens and the Left was quite usual. There were hardly any differences to previous elections.
Whether the program during the election campaign, the results in itself or the comments afterwards. Everything was little innovative, but a pleasant constant of the evening.
The voters win back
As an old Democrat, I would really like to approach the AfD with seriousness in order to fulfill the wishes of most parties to keep them in check.
It is undisputed that it could score above all because several hundred thousand people have the nose of the empty promises of the remaining parties. The way back to people leads through actions.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).