Coaching as a professional alternative: marketing and customer acquisition


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There are several motivations that apply, in whole or in part, to almost any type or form of coaching existence and are just a few of the arguments that lead many people to decide for a coaching education. But: A coach is only really successful through the right marketing.

Coaching as a professional alternative: marketing and customer acquisition Coaching as a professional alternative: marketing and customer acquisition


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Martin Geiger 62Martin Geiger is a productivity expert, keynote speaker, lecture speaker and coach.

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80% of coaches without significant fees

When and what makes a coach a good coach? Just by the number of clients with whom he works successfully! In order to reach the top, it is therefore crucial - not just as a coach - to determine how well the individual manages to market himself.

Often, however, this essential prerequisite is lacking, which is also ignored in almost all training courses: the generation of clients. According to studies, 80% of the coaches barely generate any significant fees.

Often the professional and methodical qualification is given such a high status that another, existential question remains completely unanswered: How do I gain clients?

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How do I win customers?

Often, however, it lacks an essential prerequisite of successful coaches, which is disregarded in almost all training courses: client acquisition. According to studies, about 80% of the coaches receive hardly any significant fee income.

Often the professional and methodical qualification is given such a high status that another, existential question remains completely unanswered: How do I gain clients?

How to recognize a reputable provider?

A reputable provider recognize potential buyers, Eg the following characteristics of a well-founded coaching education:

  • Appropriate client references are available
  • Training costs are well below 5.000, - €
  • Active support in client acquisition
  • Support also beyond the course
  • Practice experience of the trainer
  • Can also be used in your own workplace or second job
  • Seminar provider comes from Germany

5 Marketing ideas from practice

On the way to a successful coach, some of the following best marketing ideas from the Life Coaching practice help.

  • 1. Create a unique marketing statement: Your unique marketing message should be brief and within 30 seconds. It should tell people what you do and what makes them unique. Your unique marketing message should always offer a benefit.
  • 2. Use your photo ... everywhere: People remember faces, not names. Using your photo on your business card, letterhead and advertising will give you a greater chance of being recognized and people will automatically feel they know you better. Because the names and heads of successful people often appear in public!
  • 3. You write Article: When your work is published in a magazine, newspaper or newsletter, clients connect with it and you get recognition. Always try to post contact information at the bottom of your article. You can send copies of your articles later eMail to send to interested parties.
  • 4. Ask your clients for recommendations: The question “Who do you know who could also benefit from my service?” is a simple but very successful way to win new clients. You've probably heard this before, but do you? Inform your clients that you want to extend your working hours and ask if they know someone to whom you can offer a trial call.
  • 5. Contact former clients: Many coaches forget that former clients could be interested in working again, for example through a change in their lives. In any case, they are an almost inexhaustible source of recommendations. Show your clients that they are important to you and listen to their suggestions. Make it your business to contact your legacy clients every 2 - 3 months - that's efficient customer care.

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  1. Holger Froese

    Series - Coaching as a Career Alternative: Why Marketing is Important for Coaches #Business

  2. Liane Wolffgang

    Series - Coaching as a career alternative: Why marketing is important for coaches: In the last part of the series ...

  3. Simone Janson

    #Blogpost Series - Coaching as a career alternative: why marketing is important for coaches

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