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10 Tips: Success as a Social Media Freak?

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Last fall, one in the social media scene aroused Application Looking up, a young woman from Regensburg had sent to the blog manager of Daimler. A sensation: your application as a social media addict. The discussion: Are such cheeky applications successful - or rather not?

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Simone JansonSimone Janson, German Top20 blogger, Appearances in ARD, occasionally articles for WORLD, TIME, WIWO, t3n, W & V, makes Best of HR - Berufebilder.de & HR communication.


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How is a naughty Application?

"I am addicted to social media ... yes, I hereby officially confess. Nothing can sweeten my day any more than the golden ringing of a new message on Facebook and a hoped-for retweet to one of my highly competent outpourings on Twitter. Yeah, that's right ... I keep getting harassment ads because I follow people on the street. And worst of all: ... My friend speaks mitlerweile only with @ Schatzi ... Only the structured use of social media can help me now. I count on your support. "

This is the application that Natascha Müller sent to Daimler's blog manager, Uwe Knaus, for a social media internship. The first published the text on his private blog - and thus sparked a lively discussion about how candid applications can actually be.

Headache crazy and unusual?

The opinions were divided, crazy, unusual, but courageous, honest, and extraordinary were the adjectives with which Miiller's application was considered.

Here are a few excerpts from the comments made on Twitter about the incident:

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Key feature?

Knaus himself was amused and shocked at first because he thought the naughty text did not fit into a company like Daimler.

But then he realized: "One thing she has achieved at least: I spend too much time and time with her application." At the end, an attitude only failed due to the missing matriculation certificate.

Points with bold applications

The case and the reactions show above all one thing: That one can score even in traditional companies with bold applications. That one with this kind of application attention is guaranteed. That sometimes, but not always, can lead to the desired success.

Because he still does not depend solely on the bold application, but also on whether the factors behind it are right: Who does not bring the necessary qualifications, makes itself with such an application quickly ridiculous.

Apply via Twitter?

Twitter was originally intended as a platform to exchange with other users private messages, so-called tweets, in 140 characters. However, companies and personal consultants have long since discovered Twitter for their needs. Reason enough for job seekers to go to Twitter on job search. But how does it work and what do they have to consider?

Finding a job successfully in 140 characters - that seems almost inconceivable to many who have never studied Twitter: Because there are no opportunities to comprehensively present themselves and their competences, because even the short biography can only be 140 characters long. And job searches can not be set separately, but only post as tweets, which carries the risk that they quickly sink in the mass of tweets. Nevertheless, for example, Sabrina Panknin, spokeswoman for the social media service provider Ethority, has found her dream job via Twitter.

How to find your dream job via social media

Panknin originally came from the "classic" PR and has been working for some time social media in general and Twitter in particular. Therefore, she knew that more and more companies and potential employers use the potential of Twitter. "So it seemed logical to use social media as part of my career change," says Panknin.

Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell to Dr. Benedikt Köhler, Ethority's Digital Director Strategy & Research, said: "He contacted me via my XING profile linked to Twitter, I sent my application documents in a classic way and was then invited for an interview - un got the job," Panknin reports on the outcome history.

Job search engine for Twitter

In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine jobtweet.de from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.

Although most of the Twitter jobs have so far come from the IT, media, advertising and PR sectors, as well as from the technical sector, experts are forecasting high growth rates for the future. Already today large companies such as the shipping company giant Otto or the Deutsche Bahn also use Twitter for the recruitment of candidates.

Some companies even take unusual paths - such as alma mater, a recruitment agency and career counseling for academics: Johannes Lenz, who is responsible for online editorial and marketing, tweets here under the name of the company mascot AlmaMeise information about the job search and gives so charming insights into the work of the personnel consultation. In an extra account, followers will then find current job offers.

Twitter: More than just a practical tool

Because Twitter is much more than a practical tool for HR professionals: "With their involvement on Twitter, companies show that they are innovative in order to be of interest to well-trained specialists," explains Thorsten zur Jacobsmühlen, a consultant for HR marketing strategies. Just as companies should also applicants have their image on Twitter always in mind. It is important to always look at his activities from the point of view of a potential employer, as Jacobmühlen explains: "The best contact does not make any sense if you use your own account for trivialities or even corporate gossip. Something like this scares off every HR person.

Differences by industry

Therefore, the application via Twitter should not only be cheeky, but also active involvement should be recognized - otherwise, despite amusing factor quickly as a steam chatter. In addition, the success factor of such applications varies greatly by industry:

In banks and other conservative companies, they are probably an absolute no-go, in the media, at agencies and other creative industries, they may even be expected. And as you can see, with such a text you can even score in traditional companies - if you get the right department or the right contact person.

10 Tips: How to find a job via Twitter

Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.

  1. What do you want? First, consider who you want to reach via Twitter, and with which strategy you can build a brand.
  2. For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
  3. What do potential employers do? Are companies you would like to work with Twitter? Follow this and try to establish a contact.
  4. Use Twitter to get information: You can gather lots of information about potential employers at Twitter, for example: How open is the company, how do you deal with criticism, how do people think?
  5. Take advantage of Twitter to get noticed: If you only consume, you will not be noticed. Therefore, you need to be constantly active in order to draw your attention: Spread interesting information, link it to your own blog contributions, ask questions, interact with companies in dialogue.
  6. Authency is the best thing: Twitter is about showing you who you are: so be always authentic and personal.
  7. Caution Image loss: Even when it comes to authenticity: Always look at your statements from the point of view of potential employers - corporate gossip or anger over the former boss have lost nothing on Twitter.
  8. Interesting people follow: Follow not only your wish enterprise, but also interesting people and who they follow. So you may be looking at potential employers whose existence you did not know.
  9. Take advantage of the Kurzbio: Use the 140 characters in the short biography to record just about the most important about yourself and your job posting, so that every old and new follower can read it.
  10. For more information, please visit this products webpage. This could be useful for other users.

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  9. Simone Janson

    Hello Uwe, yes sorry, for the shock, classic journalistic exaggeration. But thanks for the statement! I find it important, the potential applicant times a picture of what people at companies so respect ....
    If you now only get such applications, then the question is whether that is still useful.

  10. I was not really "shocked". On the contrary: I laughed at first tears. Then I thought about what might be behind it; Fake application or serious. With hindsight, I must admit that such an application appeals to me more than standard formulations such as "I am confident that my skills and experience can turn out to be a benefit to the SoCso AG".
    In addition, it was an application for an internship and not for an employment in the upper management.
    On the whole, I would have liked to have taken them if the conditions for an employment had not been lacking. She had already finished her studies and was no longer enrolled. However, this is absolutely necessary for us to start an internship.

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