How is a naughty Casting?
"I am addicted to social media ... yes, I hereby officially confess myself. Nothing can sweeten my day more than the golden ringing of a new message on Facebook and a hoped-for retweet to one of my highly competent outpourings on Twitter. Yeah, that's right ... I keep getting ads about harassment because I follow people on the street. And worst of all: ... My friend speaks mitlerweile only with @ Schatzi ... Only the structured use of social media can help me now. I count on your support. "
This is the application that Natascha Müller sent to Daimler's blog manager, Uwe Knaus, for a social media internship. The first published the text on his private blog - and thus sparked a lively discussion about how candid applications can actually be.
Headache crazy and unusual?
The opinions were divided, crazy, unusual, but courageous, honest, and extraordinary were the adjectives with which Miiller's application was considered.
Here are a few excerpts from the comments made on Twitter about the incident:
Main thing to notice?
Knaus himself was amused and shocked at first because he thought the naughty text did not fit into a company like Daimler.
But then he stated: "One thing has at least achieved them: I engage in an above average and long with their application." In the end, an attitude failed only because of the missing enrollment certificate.
Points with bold applications
The case and the reactions show above all one thing: That one can score even in traditional companies with bold applications. That one with this kind of application attention is guaranteed. That sometimes, but not always, can lead to the desired success.
Because he still does not depend solely on the bold application, but also on whether the factors behind it are right: Who does not bring the necessary qualifications, makes itself with such an application quickly ridiculous.
Apply via Twitter?
Twitter was originally intended as a platform to exchange with other users private messages, so-called tweets, in 140 characters. However, companies and personal consultants have long since discovered Twitter for their needs. Reason enough for job seekers to go to Twitter on job search. But how does it work and what do they have to consider?
Finding a job successfully in 140 signs - this seems almost unimaginable to many who have never studied Twitter: Because there are no opportunities to comprehensively present themselves and their competences because even the short biography can only be 140 characters long. And job searches can not be set separately, but only post as tweets, which carries the risk that they quickly sink in the mass of tweets. Nevertheless, for example, Sabrina Panknin, spokeswoman for the social media service provider Ethority, has found her dream job via Twitter.
Originally, Panknin came from the "classic" PR and has been working for some time social media in general and Twitter in particular. Therefore, she knew that more and more companies and potential employers use the potential of Twitter. "So it seemed logical to use social media as part of my career change," says Panknin.
Among other things, she began to tweet on the topic of PR and social media, posted a job application and noted in her short biography that she is looking for a job. That fell Dr. Benedikt Köhler, Digital Director Strategy and Research at ethority, said: "He contacted me via my XING profile linked to Twitter, I sent my application documents in a classic way and was then invited to an interview - un got the job," Panknin reports on the outcome history.
Job search engine for Twitter
In order to make it easier for entrepreneurs and applicants to find and to find new jobs, Alexander Fedossov and Jan Kirchner have developed the real-time job search engine jobtweet.de from the Hamburg personnel consultancy atenta. The core idea behind this is to make current job offers available through a central point of contact in real time. Individual job vacancies and searches can be entered manually and free of charge. The search engine can then search the job searches and the profiles of almost 20 million twit users.
Even though most of Twitter's job vacancies so far come from the IT, media, advertising and PR sectors as well as from the technical sector, experts predict that Twitter will see high growth rates in the future. Even today, large companies such as the mail order giant Otto or Deutsche Bahn use Twitter for recruiting candidates.
Some companies even take unusual paths - such as alma mater, a recruitment agency and career counseling for academics: Johannes Lenz, who is responsible for online editorial and marketing, tweets here under the name of the company mascot AlmaMeise information about the job search and gives so charming insights into the work of the personnel consultation. In an extra account, followers will then find current job offers.
Twitter: More than just a practical tool
Because Twitter is much more than a practical tool for HR professionals: "With their involvement on Twitter, companies show that they are innovative in order to be of interest to well-trained specialists," explains Thorsten zur Jacobsmühlen, a consultant for HR marketing strategies. Just as companies should also applicants have their image on Twitter always in mind. It is important to always look at his activities from the point of view of a potential employer, as Jacobsmühlen explains: "The best contact does not make any sense if you use your own account for trivialities or even corporate gossip. This kind of thing scares off every HR person.
Differences by industry
Therefore, the application via Twitter should not only be cheeky, but also active involvement should be recognized - otherwise, despite amusing factor quickly as a steam chatter. In addition, the success factor of such applications varies greatly by industry:
In banks and other conservative companies, they are probably an absolute no-go, in the media, at agencies and other creative industries, they may even be expected. And as you can see, with such a text you can even score in traditional companies - if you get the right department or the right contact person.
10 Tips: How to find a job via Twitter
Twitter is for many still unfamiliar terrain to the job search. We explain how they are successful.
- What do you want? First, consider who you want to reach via Twitter, and with which strategy you can build a brand.
- For whom is Twitter interesting? For creative and technical professions, Twitter offers more opportunities for less bankers.
- What are potential employers doing? Are companies you would like to work on Twitter? Follow this and try to establish a contact.
- Use Twitter to gather information: You can collect a lot of information about potential employers from Twitter, eg How open is the company, how do you deal with criticism, how do people think?
- Take advantage of Twitter to get noticed: If you only consume, you will not be noticed. Therefore, you need to be constantly active in order to draw your attention: Spread interesting information, link it to your own blog contributions, ask questions, interact with companies in dialogue.
- Authency is the best thing: Twitter is about showing you who you are: so be always authentic and personal.
- Caution Image loss: Even when it comes to authenticity: Always look at your statements from the point of view of potential employers - corporate gossip or anger at the former boss have lost nothing on Twitter.
- Interesting people follow: Follow not only your desired company but interesting people and explore who they are following. So you might bump into potential employers you did not know existed.
- Take advantage of the Kurzbio: Use the 140 characters in the short biography to record just about the most important about yourself and your job posting, so that every old and new follower can read it.
- For more information, please visit this products webpage. This could be useful for other users.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).