Digital Transformation and the World of Work 4.0: How the Internet is changing the world



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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Digital transformation and the world of work 4.0 is on everyone's lips. But many are still skeptical about new developments. An overview shows how the Internet has already transformed the world in the past 15 years. Digital Transformation and the World of Work 4.0: How the Internet is changing the world Digital Transformation and the World of Work 4.0: How the Internet is changing the world

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Here writes for you: Prof. Dr. Martin Grothe is managing partner of complexium GmbH and honorary professor at the University of Arts Berlin. Profile

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Trends come and go

Overview

What was new yesterday can not exist tomorrow. What is ridiculed today as unimportant can already be "The Next Big Thing" the day after tomorrow.

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What came? What remained? What do we just remember with a smile lost in thought? And who had Angs before new developments such as Second Life?

Second Life - see and be seen

Overview

Fear of Second Life - 2004 were not so few! The virtual world in which people move as avatars, communicate with each other and also trade, was one of the first forms of social media. Users get in touch with each other and even Company such as Adidas, Mercedes Benz or Sony Music opened "branches".

It came to the direct meeting of companies with their target groups in a parallel world. However, a crucial difference to modern forms of the Business Social Web is communication. The personal dialogue between company representatives and (potential) customers did not exist yet.

Seeing and being seen was the only form of social interaction between private person and company. Did you know that "Second Life" still exists? It does! It even has 36 million registered users worldwide.

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The rise of Facebook and Twitter

Overview

Facebook, Twitter, YouTube - Social media platforms are sprouting up between 2004 and 2007. The first YouTube video from 2005, "Me at the zoo", has seen 15 millions of users to date. 2007 came to the official launch of Facebook corporate pages.

Coca-Cola and Microsoft were among the first companies to recognize their opportunity as a host on the social web and set up a fanpage. The first virtual dialogues between brands and fans developed. Social media as a branding and image channel was discovered.

Corporate blogs as a push channel

Overview

The interest in private blogs - online diaries, as one had to explain at the time - was growing steadily. 2007, Daimler was one of the pioneers in the German-speaking market, which put their own company blog online.

Selected information in article form was shared with interested parties. The managers quickly realized that corporate blogs are more suitable for employer branding and recruiting.

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DAX companies in social media

Overview

The target group was increasingly searching online for information about potential employers and was interested in the authentic opinions and experiences of current employees.

So it is not surprising that 2010 has already run a blog every second DAX-30 company. 43 percent of these are career blogs. Companies must learn to learn that authenticity is more important than apparent perfection.

Business Social Media professionalizes itself

Overview

At the latest, 2011 was recognized that social media will not be a hype. This does not apply to private or professional use. The Cologne University of Applied Sciences is the first academic institution to offer 2011 an official and certified social media course.

2012, 86 percent of all German companies are present on Facebook and 28 percent have their own corporate blog. 2013, 16 percent of all German companies employ at least one Social Media Manager.

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The end of growth?

Overview

An end to the growth of social media in the corporate sector is currently not foreseeable. Above all, large companies, but also more and more SMEs see the potentials of social media and want to use them for themselves.

The demand for professional consulting and analysis in the social media sector, in order to improve decisions in marketing, communication or personnel marketing and to get in contact with the target groups does not detract.


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  1. Job college

    Digital Transformation & the World of Work 4.0 - 1 / 4: How the Internet is changing the world by Prof. Dr. Martin Grothe ... - Highly recommended eSeHlgvGSV

  2. REGIS GMBH

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  4. Andreas Prokop

    * Review 10 years! * #neuland What happened in the last 10 years in the "Business" Social Web?

  5. Andreas Prokop

    * Review 10 years! * #neuland What happened in the last 10 years in the "Business" Social Web?

  6. MonsterDE

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  7. Street Photography

    * Review 10 years! * #neuland What happened in the last 10 years in the "Business" Social Web?

  8. Social Business -

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  9. G_oogleBusiness

    * Review 10 years! * #neuland What happened in the last 10 years in the "Business" Social Web?

  10. Andreas Prokop

    Companies in #SocialMedia - 1 / 4: Review 10 Years #neuland And the end of the growth is not foreseeable!

  11. Andreas Prokop

    Companies in #SocialMedia - 1 / 4: Review 10 Years #neuland And the end of the growth is not foreseeable!

  12. Social Business -

    Companies in #SocialMedia - 1 / 4: Review 10 Years #neuland And the end of the growth is not foreseeable!

  13. G_oogleBusiness

    Companies in #SocialMedia - 1 / 4: Review 10 Years #neuland And the end of the growth is not foreseeable!

  14. Street Photography

    Companies in #SocialMedia - 1 / 4: Review 10 Years #neuland And the end of the growth is not foreseeable!

  15. Sabine Hueber

    "Companies in Social Media - 1 / 4: Review 10 Years #neuland | CHARACTER PICTURES "

  16. Jimmy

    RT @aschwandenb: Exciting graphics about the development of social media since 2004!

  17. H. von Dwin

    RT @aschwandenb: Exciting graphics about the development of social media since 2004!

  18. Barbara Aschwanden

    Exciting graphics about the development of social media since 2004!

  19. Competencepartner

    Companies in Social Media - 1 / 4: Review 10 Years #neuland: 10 years are relative. However ... #Professional # Education

  20. Simone Janson

    Companies in Social Media - 1 / 4: Review 10 years #neuland -

  21. Berufebilder

    Companies in Social Media - 1 / 4: Review 10 years #neuland -

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