Career orientation and training in media and journalism: 5 tips from the ARD capital studio

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Do something with the media - that's what many dream of. 5 tips from people who have already successfully mastered getting started in front of or behind the camera.


Here writes for you:


Rico-Thore Kauert is a PR & Marketing trainee at the ARD capital studio in Berlin. Before that he was in the press office of the Humboldt University and online editor for


1. Targeted to board

"What about the media" is a frequently expressed career choice. Media professions are extremely diverse, however, and cover a whole range of disciplines.

Get your foot in the door

From the archivist to the sound engineer to the reporter, there are many entry points. Anyone who wants to get a foot in the door should first know in principle, in which area he wants to enter.

The Bundesagentur für Arbeit provides information on professional images, as well as detailed job descriptions and insights on the Internet. Only when you know where to go, it is worth to go.

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Find your own niche

Then you can specifically search for training occupations and study programs, read appropriate blogs and get specialist literature. After undergraduate training, specialization in the desired profession is helpful.

In the end, the winner is whoever finds their own niche within the specific professional field. There are journalists who write almost exclusively on the topic of “mobile business ideas”. Those who successfully develop a niche can position themselves as experts and make themselves unique accordingly.

2. Volunteer or trainee program

Volunteer in an editorial department is a classic entry into the media sector for all those who want to work in journalism. It offers the opportunity to get to know editorial processes, journalistic styles, research bases or legal framework conditions.

Trainee Trainee Program

Volontariums are basically offered in every media genre, but are often very popular and therefore hard to get. What is possible as an alternative: a trainee program.

This training follows more economic and strategic aspects, but can also provide an entry into the media sector and is generally paid for better. Such a program usually takes between 12 and 24 months.

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3. Generalist and specialist in one

Often today, generalists are sought who work cross-medially and are familiar with very different areas. However, it can not hurt to stand out from the competition with special skills.

For example, For example, especially the programs for image and video editing, or in his final thesis explicitly concerned with the use of social media for the publishing industry, this can be a decisive advantage.

4. Self-publish

If you want to be editorial, ideally you should be active as a writer yourself. Blogs are a great way to do that today. Anyone who is able to set themes themselves and present them excitingly already proves important core competencies of today's media makers.

The own blog

Such a blog should cover topics that you know yourself well and that are fun. Whether it's about car sharing, Latin America or cycling in the blog is less important.

It should be recognizable that it is possible to attract readers and present interesting and interesting facts. Even the student newspaper or university radio can already be areas of activity in which one can get involved.

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5. establish contacts

It's old hat, but who builds a good network of contacts, hears more often from a vacancy than someone who only scours the job ads on the Internet.

Use trade fairs and events

In order to make contacts, internships are just as suitable as special professional fairs (e.g. the trade fair “Getting Started”), or targeted professional days like the “Day of Media Professions” in the ARD capital studio in Berlin.

Here you can directly contact employees of the respective professions and ask their questions. Even the online world today offers countless opportunities to make contact.

Active in social media

For example, you can follow journalists and media companies on Twitter and participate in the right place on the web.

In this way you not only draw attention to yourself, but also understand the mechanisms of the media and stay thematically “close to it”.

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    5 Tips for the entry into the #media has @berufe pictures as pretaste on the day of the #Media professions

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    How to get into the media sector? - Exciting contributionGsdufhq9k0 My guest post via @Berufebilder #medien

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