Employer Branding and Recruiting via Social Media: Applicant search on the net - right or harmful?


Work well, plant 500 trees! About us make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® you can unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Disclosure & Image Rights: Artwork created as part of a free collaboration with Shutterstock.

What influence do social media have? Company and the applicant selection? The answers to these questions open up the perspective of a deeply elementary question: When are companies actually ready for this type of applicant search? And when does it even harm the company? Employer Branding and Recruiting via Social Media: Applicant search on the net - right or harmful? Employer Branding and Recruiting via Social Media: Applicant search on the net - right or harmful?


Text as PDF, book or eCourse on the topic or personal advice

Here writes for you:

Katharina Daniels Katharina DanielsKatharina Daniels worked as a journalist and PR consultant for the Focus, manager magazin, ADAC or the German Social Accident Insurance.

Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Does social media really fit with us?

Charlie Chaplin's classic film was called “Modern Times” in the mid-30s. At that time, modernity referred to the industrialization of the world of work, today digitalization takes on this role. It does that Company nervous. But why?

Many corporate executives think that if they do not act now, show how modern and open-minded they are to the new media, they will not lure new, interesting newcomers on board - really? Or should be the first consideration before sometimes hectic social media activity: Does that (already) to us?

Company as a mirror of social development

What happens in a company is a reflection of social developments, a mirror of self-understanding in each other, even in hierarchies, and the self-consciousness of the actors.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

There are already changes here, which are often still more or less hidden, but are increasingly torpedoing the character of classical power structures through countless individual events.

Little sympathy for dusty corporate cultures

This can be seen in the young, self-confident high potentials that companies are now having to promote (and not the other way round).

Young people who see themselves as well the way of independence in creative networks and co-working spaces. And they have little sympathy for dusty corporate structures.

High potentials first ask about company culture

Not infrequently, high potentials already ask questions similar to these to the staff decision directly in the interview:

  • How well-maintained and lively is your intranet?
  • And how well are you connected to the outside?
  • How open are you to portray your company in the social media?
  • How strong is the company against shitstorms, which can shake a company if it is not well prepared.
  • Can the company deal with the immediacy of new media?
  • Or perhaps it even runs an embarrassing self-staging (for example, if undercover employees of a company are active as supposed customers in chats and forums)

This brings us to the question: What influence do social and interactive media have on companies in general and especially on the selection of applicants in companies?

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Do not jump blindly on the wrong train

Not every new instrument or tool for personnel development and thus also organization design fits every company. The solution cannot be that companies now “blindly mad” think they have to jump on this train:

All others are already driving, at least it looks so. Beware, it could also be the wrong train. Nothing is more of a destructive impression that a company and its protagonists are not authentic than an image that a company invades, but which is not based on a solid and unthinkable foundation.

We have to - but are we ready for it?

For companies, the only question that can arise is “we cannot avoid it” - but what follows from this are the following questions:

  1. Are we ready for it?
  2. Can we deal with the people we have recruited in this way at all?
  3. Or would we have to think about something else, about our corporate culture?

Recruitment ways that cause damage

Many companies are often hectic, over-hasty: we have to be modern, eg with recruiting via social media, but unfortunately this is often a single step, which is not strategically underpinned; then the effect does not only fade, it can even cause damage in the worst case:

The company is getting people into the house it is not yet prepared for, meaning its demands for transparency, etc. It may not, on the other hand, properly classify the information circulating on the web, attach meaning to things that have none or the other way around. But of course it is always different.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!


Text as PDF, book or eCourse on the topic or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now



Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Elizebeth pear tree

    Unfortunately, we live in a society that is in decline - subject outsourcing and staff reduction. The companies live on credit and hire staff only on time, in order to reduce them again on time, because they can not afford the responsibility and long-term salaries due to the pensions for the elderly. This is a pretty sad situation and beauty does not make it any better.

  2. Mathias

    I doubt that companies will find really suitable candidates via social media. But I like to be convinced of the opposite!

  3. Simone Janson

    Hello Mr. Brickwede, thanks for the supplementary numbers. Then we are looking forward to the publication of the report.

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.