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Text comes from the book: "Help! I . . . Buy Gold: All About Coins, Bars, Buying On The Internet And From Certified Dealers ”(2017) & Help! I . . . buy a property: Everything about financing, redemption and taxes ”(2017), published by Münchener Verlagsgruppe (MVG), reprinted with the kind permission of the publisher.

Here writes for you:

Horst Biallo is entrepreneur and founder of the web portals biallo.de and geldsparen.de.Biallo started his own business in 1985 after studying economics and doing an internship at the daily newspaper "Die Welt". As a freelance author, he wrote for “WirtschaftsWoche”, “Stern” and “Welt am Sonntag”, among others. He is also making a name for himself as a non-fiction author with "The Secret German World Champions" and the best-selling business "Die Doktormacher". In 1996, for the first time under his direction, the "Topic of the Week" appeared in regional daily newspapers on questions about money, credit and law. The series developed from this is still printed weekly by a dozen German daily newspapers. In 1999 he founded www.biallo.de and thus also supplied other websites, for example from »Welt«, »SZ« or »FAZ« with independent articles. The success led to the founding of the thematically broader partner site geldsparen.de in 2003, which was followed by biallo.at in 2009 and the Portuguese biallo version comparar-juros.com in 2015.

Buying gold: 5 tips for precious metal investment

Gold is popular as an investment. And if you buy gold, you can't go wrong. Or? You bet! An overview of some basic tips for buying gold.

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Beware of fraudsters: you should clarify these points

Daring fraudsters are now bringing counterfeit bars and coins onto the market so cleverly that they are sometimes not even recognized by bank employees. It is in fact irrelevant and only a question of your personal taste whether you buy Krugerrand, Philharmonic or Maple Leaf coins. But it is important where you buy. And last but not least: where you may sell and get a reasonable price. Some things to look out for are:

  • How should your gold investment be optimally structured?
  • Where is the best place to keep your gold treasures?
  • What insurance coverage is there?
  • Is gold jewelry a worthwhile investment?
  • Why does the Krugerrand shimmer red-gold?
  • What are the different alloys all about?
  • Why is white gold white?
  • How can you buy gold anonymously through completely legal bar shops?

The importance of gold

But you may not want to buy any physical gold at all, i.e. coins or bars, and would rather opt for "golden securities" - from gold mining stocks to gold certificates, ETCs and ETFs to derivatives.

For some, gold is just a form of investment that is just as rational as, for example, a share. For others, gold - and not just in the form of jewelry - also has a high emotional added value, which can sometimes lead them astray. "All my life I have loved its color, its shine, its divine heaviness," enthuses Goldfinger in the James Bond film of the same name. In the end, he was not happy with it, as all 007 fans know.

Gold alone does not make you happy

The same applies to the legendary Midas, according to the Greek legend the son of Gordios and Cybele, who - according to myth - is said to have been as greedy as he was stupid. In order to at least compensate for the latter handicap, he captured the wise Silenos. But of whose wisdom could
Midas does not benefit, on the contrary. When Dionysus, a student of Silenus, asked the king to release the prisoner, he had to grant Midas a wish: henceforth everything he touched should become gold. The wish was granted to him - and the greedy Midas was soon to discover that gold simply cannot be eaten or drunk. If bread and fine wine turn into gold at the moment they are touched, there is a risk of starvation and dying of thirst.

These two anecdotes demonstrate the ambivalence of the yellow precious metal. On the one hand, there is a lot to be said for investing part of your assets in long-term stable gold, which also has tax advantages, as I will explain to you shortly. On the other hand, too much gold in the depot can pose an increased risk. Because sometimes the fluctuation intensity of the precious metal (volatility) is even more pronounced than for stocks. An example: In 2013, the gold price fluctuated between $ 1.670 and $ 1.220. After all, that made a difference of 37 percent. Remember: if the price of gold falls by 50 percent, it will have to increase by 100 percent to return to the starting level. In the long term, however, gold has proven to be very stable in value. It survived wars, economic crises and currency reforms. This is why the precious metal is still considered a "safe haven" to which investors like to flee when something is brewing somewhere.

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The best investment: real assets or shares?

Real asset gold - the advantages and disadvantages Precious metals such as gold and silver belong to the so-called real assets, just like real estate and stocks. Cash, but also all classic forms of savings and bonds, are monetary values. That means, you save money, get interest in the best case and trust that you will be able to purchase goods or services with this money for many years to come that central banks or governments rob you of part of your reserves, for example through a currency cut.

But what tangible assets should you invest in now? What are the advantages, but also the disadvantages, of a gold investment? The recommendation is not new, but it has to be repeated from time to time to prevent investment imbalances: it is essential that you spread your reserves as broadly as possible and also build a kind of "iron reserve" to bear unpredictable financial burdens can, without having to sell gold coins or shares, the prices of which may then be at a low point. In other words, it's not about whether you should invest in gold or stocks with your assets, but in gold and stocks. The only question is how high the respective gold or equity quota should be in your portfolio. A gold share of 10 to 20 percent - depending on your personal security needs - seems appropriate in most cases.

Physical gold ownership and its special advantages

So what are the specific advantages of physical gold ownership (gold coins and bars) compared to other traditional real assets, real estate and stocks? First of all, you secure a clear tax advantage with a gold investment. You can buy gold coins and bars within the European Union free of VAT. A big advantage over silver, platinum and palladium. But be careful: some collector coins are not exempt from VAT (I will come back to this in more detail later). If, on the other hand, you invest in Krugerrand, Maple Leaf, Philharmonic, Panda & Co or in bars, then according to the current legal situation, no VAT is due.

Let's say the gold price rises by over 20 percent, and you want to sell your gold bars or coins two years after the purchase. In this case too, the Treasury is left empty-handed. But be careful: If you sell within the first twelve months after the purchase, you must tax the profits if they exceed 600 euros. Shares and other securities (including gold securities) are subject to the flat rate tax regardless of the holding period.

Acquisition of gold is possible anonymously

Another advantage: In times of increasingly transparent bank customers, the purchase of physical gold is perhaps one of the last ways to invest money anonymously. You can currently invest in gold in Germany up to a threshold amount of EUR 14.999,99 without having to legitimize yourself. If you go to the gold dealer with your spouse or partner and both are for your own account
buy, this limit amount is doubled. This means that in this case you can buy gold up to almost 30.000 euros without having to identify yourself. Gold is still suitable for the discreet and anonymous form of investment.

In contrast to "concrete gold", as real estate is often called, a gold investment does not require large sums. A few hundred euros are sufficient to get started. In addition, gold has no maintenance and repair costs, which is the rule with real estate. Gold is also a very mobile form of investment. At least if you are traveling within Germany. Because as soon as you travel abroad, special rules apply even within the EU.

No Europe without borders

Single market, common currency, whoever travels within the European Union (EU) must - if they want to avoid significant problems - pay attention to cash limits. This also applies to gold and other precious metals. The relevant customs regulations state literally: »Any person who enters cash or cash equivalent means of payment with a total value of 10.000 euros or more from a member state of the EU to Germany or leaves Germany to a member state of the EU must pay this amount to the Orally announce entry or exit during customs controls. «This also applies expressly to gold coins or bars.

If you are entering or leaving a non-EU country, you must unsolicited (i.e. not only on request) specify cash and cash equivalent means of payment of 10.000 euros or more. This already applies to trips to Switzerland or Norway, for example.
Gold is also a kind of insurance. If there is a stock market crash or political unrest, the price of gold usually rises because investors are fleeing more "to safety". Due to the high demand, the price rises. This has been the case in most, but not all, cases in the past. So there is no automatism.

Shares vs. gold

One advantage of shares is their high fungibility. To put it in a nutshell: stocks can be turned into money again quickly. With just a few clicks of the mouse, the papers are sold and the equivalent is credited to your clearing account. The fungibility of gold coins and bars is also high, although it takes a little longer compared to stocks to get the equivalent in your account in the event of a sale. Unless you sell your gold treasures at a local dealer and have the equivalent paid out in cash straight away. In this case, you conclude a so-called table shop.

As you know, when you buy stocks, you need a deposit. On the other hand, if you dare to keep your gold treasures at home and you do not need to buy a safe, there are no additional costs. But you take increased risks. You can find out how to minimize this in the appendix of this book.

The downside to gold, however, is that you don't get ongoing earnings. So you get neither dividends (as with shares) nor rental income (as with rented real estate). You only benefit from the price increase of the precious metal. And finally, coins and bars do not bring you any value, except that you can enjoy the yellow precious metal like goldfinger. In contrast, you can move into your property immediately and save rent.

So let's summarize the arguments for and against a gold investment:


  • Property protected against inflation. Gold cannot be reproduced at will. The ECB may one day give away "helicopter money," but that doesn't work with gold.
  • Regardless of strong fluctuations, gold has remained stable for centuries.
  • »Safe haven« in the event of political or economic turbulence
  • Discreet purchase still possible (up to 14.999,99 euros)
  • Flexible and mobile
  • Tax benefits (no VAT in the EU, no tax on realized sales profits after the 12-month holding period)
  • Entry possible with relatively small sums


  • Storage risk
  • no dividends and interest, no rental income
  • sometimes strong price fluctuations
  • high risk of counterfeiting
  • possible gold ban (as from 1933 in the USA)
  • Risk of price manipulation

Gold anecdote: stewards as smugglers

The following incident from 2014 proves just how popular gold is in India. The background to this is the import restrictions for gold in India. As a consequence, this led to more and more creative forms of gold smuggling. So brought in the past few years, for example
an airline crew secretly cross the border for gold every now and then.

Gold is said to have reached India illegally a total of 13 times. This is intended to circumvent the high import taxes. In addition to the aircraft toilet as an interim storage facility for gold couriers, golden threads in textiles and silver-plated gold, cases were known in which the precious metal was swallowed by smugglers to bring it through customs. The World Gold Council estimates that up to 250 tons of gold reach India illegally each year. This corresponds to a good third of what India officially introduced in previous years.

What factors are driving the markets?

The banker Nathan Mayer Rothschild (1777–1836) is said to have once noted with a wink that he only knows two people who are able to predict the development of the gold price. Unfortunately, these two people always have opposing opinions. This anecdote proves how difficult it is to forecast the performance of the yellow precious metal. There are a number of criteria, but just as many exceptions to them. The following are the most important price factors:

1. The development of interest rates

Anyone who invests their money in gold receives no interest. However, in times when interest rates for savings products and bonds from countries with the highest credit ratings are close to zero or even "penalty interest rates" are calculated, this argument is of little importance. That is, low interest rates usually spur gold prices.

However, rising interest rates do not necessarily have to result in falling gold prices. If interest rates rise, market participants could interpret this as a sign of a foreseeable higher inflation rate. And fear of inflation has always been a driver of the gold price in the past.

2. Development of the dollar exchange rate

Like most commodities, the price of gold is usually quoted in US dollars. So when you put a gold bar in the safe, its value depends on two factors: a. How is the gold price developing? b. How is the US dollar developing against the euro? It has already happened that the gold price is falling, but investors in the euro zone have experienced less or no losses due to the weak dollar.

A simplified example should make this connection transparent. Suppose you buy gold for $ 5.000. To simplify the calculation, we assume a parity of dollars to euros. So: 1 dollar = 1 euro. You pay 5.000 euros for your gold investment, because that is exactly 5.000 US dollars. But if the dollar had only cost 0,88 euros at the time of purchase, you would only have had to pay around 4.400 euros. Basically, weak phases of the dollar are good for the gold price - and vice versa.

3. Geopolitical escalations and global financial crises

If a war breaks out at a critical point on earth, in which the nuclear powers, particularly the United States, Russia and China, are also directly or indirectly involved, this also usually leads to rising gold prices, at least until the conflict is de-escalated.

The same applies to financial crises. Immediately before the Lehmann bankruptcy, the demand for gold bars and coins was so high that numerous traders were sold out within a short period of time. Many investors had apparently already guessed that something was "up in the air" before the official bankruptcy, and invested in gold.

4. Demand from China and India

It is a bit strange: The price of gold is still largely determined by market participants in New York and London, although the demand for physical gold in China is many times higher. Experts therefore expect Shanghai to become the leading gold trading center one day not too far away. The middle class, which is growing in the Middle Kingdom, buys high-priced gold jewelry, and in China gold is almost considered money and the second currency alongside the yuan. Even if gold demand in this giant country has temporarily declined somewhat due to the economic slowdown, one can assume that demand will increase in the long term. Because the middle class that can afford gold is still growing.

There is also high gold demand in India. The yellow precious metal is valued there as wedding jewelry. Gold is partially sewn into saris. The impact of Indian demand on the gold price should not be underestimated. Gold is particularly in demand from September to November, when traditionally married on the subcontinent. one

According to a study by the Australian investment bank Macquarie in 2011, around 18 tons of gold are hoarded in Indian households, which at the time corresponded to a market value of around $ 950 billion, according to the Times of India. Some speculative gold investors therefore buy appropriate call warrants in good time in order to benefit from the comparatively small price increases in gold through the associated leverage effect. A few years ago, the Indian government introduced taxes on gold imports to fill the government's budgetary deficit. This slowed down the demand for gold. Experts, however, only expect a temporary slowdown.

5. Central bank purchases and sales

The central banks are still betting on gold. You will surely remember the occasionally very emotional discussions about the Deutsche Bundesbank's gold, which is largely kept in the USA.

The world's most important central banks maintain a total of 32.000 tons of gold reserves (see table). If central banks buy or sell gold on a large scale, its price can fall or rise significantly. In 1999 the 15 leading central banks committed themselves in the so-called "Washington Agreement" not to sell more than a total of 500 tons of gold annually.

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One response to "Buying gold: 5 tips for precious metals investment"

  1. Rolf Huber says:

    Thanks for the great contribution about buying gold jewelry. I wanted to buy gold jewelry and didn't know how to go about it. In any case, I will make sure that I use my jewelry as an investment. Thanks!

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