The idea behind coworking
I have numerous Coworking Spaces viewed worldwide: in Latvia, France, Canada and New Zealand. What they all had in common was that they were cool spaces, where mostly young people practice a new form of colloborative work.
After all, coworking is not all about low-cost offices and workplaces: the idea is that people from different industries and with very different ideas and ways of thinking work together in one place - and that results in completely unexpected synergy effects.
Creative concepts - also for Company interessante
In Auckland, New ZealandFor example, the coworking space had just one workshop attached to it: designers were thus able to produce their products at the same low-cost, live and in color. In Riga, LatviaHowever, coworking consists of an additional service in a mixture of bookstore and cafe.
It is no wonder that such creative work concepts are also increasingly exciting for established companies. They admire the agile mentality of start-ups and would like to cut a slice of it.
Feelgood culture in established companies
Pitches, lunch, beer and lots of meet-ups - the betahaus offers many formats matching both sides. In Talinn, Estonia, the start-up culture has been firmly anchored in Skype:
There is, among other games, a sauna and numerous Feelgood activities. What is really surprising is that the General Manager works with everyone else in the open-plan office - for creative exchange, such as he told in an interview.
StartUp safaris and working world 4.0
In Berlin, on the other hand, large corporations such as Deutsche Bahn are organizing StartUp safaris in order to take a closer look at how the "young savages" work. Deutsche Bahn has also set up a network with internal and external experts for the digitization initiative "Arbeitswelten 4.0".
Internal meetings met well-known representatives of business, politics and science with the goal of shaping future working environments together. Divided into five working groups, the experts used the scenario technique to identify possible development paths and generate prototypes for the work of tomorrow.
Branch for innovation
And in Duesseldorf you can watch the garage Bilk, which will soon be called Factory Campus and move to a factory ground, to see how startups and established business companies work together and organize events together.
In the meantime, many companies used coworking spaces as a sort of branch of their business and hired individual rooms or a desk.
Innovation departments and investment programs
"Some value the non-classical business environment and send their innovation departments here, for example, to work differently than they used to. Others go to the Berlin location specifically because they may reach people who do not want to work in other cities, "says Maximilian von der Ahé, founder and CEO of betahaus.
It is always about integrating your own employees into an innovative community. In addition, there are a number of specific Accelerator programs, with which companies can also invest in the StartIps.
Synergy effects in human resources
Such synergy effects are particularly exciting in the human resources sector: in many companies, there are so-called top talent programs and entrepreneurial thinking to promote.
In principle, however, established companies are one step ahead of StartUps in terms of personnel development, according to the Ahé: "In a fast-paced start-up culture that is constantly growing or changing, little time remains. For all agility, it is important not to lose this know-how. "
What companies need to look out for
But in order for the cooperation to be successful, employers have to pay a lot of attention. "Every company should know that it takes a long time to achieve an innovation transfer," said the Ahé. Every organization works differently and has to find out what fits their own corporate culture.
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