Two books on social media recruiting in comparison: Practical examples or theoretical strategy?

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Recently, two books have been published dealing with social media recruiting. On the one hand there would be Frank Bärmann's "Social Media in Personnel Management" and on the other "Recruiting in the Social Web", published by Bernd H. Rath and Sonja Salmen. A comparison.

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Here writes for you: Tobias Mattl is an online project manager with a focus on social media recruiting. Profile

The problem lies in the target group


The difficult task of such books is the targeting of the target group. In general, such IT books are intended as an introduction to people who have not yet dealt with the topic.

And this is exactly where the dilemma begins: in the HR area, these potential buyers are also the very ones who actually do not feel like dealing with the topic.

Whoever reads such a book is the people who are already familiar with it anyway - and therefore expect something more than just an overview. That's how I felt.

Two books, one price


Both books are at the same price, both of them deal with the same topic and yet there are some fundamental differences: not only does the collection of Bernd H. Rath and Sonja Salmen cover almost 200 pages more than Frank Bärmann's book also far more opinions.

This makes the comparison almost a little unfair, but Bärmann and the MITP publishing house have to put up with it because of the same price.

Smart examples, hardly any strategy


To Bärmann's book, Jannis Tsalikis has written a very readable review and discussed in his blog also with the author. The observations of Tsalikis coincide with mine:

The book covers the technical aspects of the topic, shows numerous practical examples with screenshots and explains the basic concepts of social media and personnel management.

What is missing, however, are far-reaching strategic considerations which, of course, are increasingly difficult to give, the author also says in his commentary: one does not know where to start. A problem that I know only too well from the seminar.

20 authors, 20 opinions


After all, the anthology "Recruiting in the Social Web" by Bernd H. Rath and Sonja Salmann also takes this aspect into consideration: in addition to the editors, 20 authors have contributed to taking the topic into account from different perspectives.

These include, for example Dr. Nico Rose, responsible for employer branding at Bertelsmann, or Martin Reti, social media manager at BRERA AG, with whom I recently discussed in the blog. And it is precisely from these practical experiences that comprehensive strategic considerations then find their way into the book:

Management models and Generation Y


This includes comprehensive explanations, such as Generation Y and the War for Talents, as well as the basic strategies using the St. Gallen management model.

Aspects such as employer branding, talent relationship management, e-recruiting systems, but also legal aspects and social media guidlines are addressed. Each chapter is scientifically provided with detailed source information, which invite you to browse further.

Theory or practice?


There is no doubt that the book of Rath and Salmen has a quite different, more scientific claim, which is more suited to the more educated, more specialized target group.

However, the topic is rather on a theoretical level: I would like to get more personal insights into the daily recruiting-2.0 work from the authors, who come partly from the HR practice.

From which one can draw more profit in the end, from the clever, practical examples of Frank Bärmann, or the systematic but theoretical treatises of Rath and Salmen, each one must decide for himself in the end. I personally would prefer the volume of Rath and Salmen.

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  1. Alex

    Two really good books with lots of great lyrics. Thank you for the recommendation.

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