Thanks to Michael Assmann, I became aware of the idea via Twitter. The way is really creative, because you can not complain - and reaches above all the target group:
Where other Facebook pages are designed or tweeting, the advertisers have deliberately taken a different path: they have asked 15 photographers to help them ... Because photographers regularly submit their work to creative offices. The folders are leafed through by the art directors. And so they now find in the photos of said 15 helper photographers small references to the job offers at Jung von Matt. Target group specific speech!
Bold business woes?
Robert Voigt criticized to detail Above all, the implementation: "The approaches are indeed alright, but still seem the hints in most photos insincerely glued. Maybe that's how it has to be so that the message is even noticed. "And has another creative idea for less attractive jobs:" What do you think? Will the garbage collection soon be labeled with labeled garbage bags for vacancies? "
I've been thinking of another aspect: how could the competition react when Jung von Matt spits them out like that? What is so nicely described as Trojan recruiting is in fact a brazen offshoot on the edge of unfair competition. Such an action could backfire vigorously - for Jung von Matt as well as the involved photographers and the art directors.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).