Dreiste Abwerbe or brilliant creative idea: Jung von Matt is looking for art directors


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Young of Matt again. First, they make a messy advertisement in the castor transport. Now they make advertising on their own behalf. Personal marketing to be more accurate. Because the advertising agency seeks reinforcement in the art direction.


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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Target group-specific instead of social media

Overview

Thanks to Michael Assmann, I became aware of the idea via Twitter. The way is really creative, because you can not complain - and reaches above all the target group:

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Where other Facebook pages are designed or tweeting, the advertisers have deliberately taken a different path: They have asked 15 photographers to help them ... Because photographers regularly submit their work to creative offices. The folders are leafed through by the art directors. And so they now find in the photos of said 15 helper photographers small references to the job offers at Jung von Matt. Target group specific speech!

Bold business woes?

Overview

Robert Voigt criticized to detail Above all, the implementation: "The approaches are indeed alright, but still seem the hints in most photos insincerely glued. Maybe that's how it has to be so that the message is even noticed. "And has another creative idea for less attractive jobs:" What do you think? Will the garbage collection soon be labeled with labeled garbage bags for vacancies? "

I've been thinking of another aspect: how could the competition react when Jung von Matt spits them out like that? What is so nicely described as Trojan recruiting is in fact a brazen offshoot on the edge of unfair competition. Such an action could backfire vigorously - for Jung von Matt as well as the involved photographers and the art directors.

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  1. Pingback: Employee search on Jung from Matt-Art

  2. Holger Froese

    Bold business or ingenious creative idea? Jung von Matt is looking for Art Directors #Business
    Commented on Twitter

  3. Simone Janson

    Fresh blogged: Bold business or ingenious creative idea? Jung von Matt is looking for Art ...

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