To the text

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights: Artwork created as part of a free collaboration with Shutterstock. 

Here writes for you:

Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

Blogging as a marketing tool: branding for the company

Bloggers are still ridiculed: too insignificant in the media landscape, too inefficient as a marketing channel. Blogging has many advantages for marketing.

blogging

Blogs as a perfect marketing tool?

I love to blog. But what are the reasons for that? Blogging gives me the opportunity to articulate my opinion in a way that would be unthinkable without the medium of blogging. And of course I earn money with it and through it.

Because blogging proves to be a perfect marketing tool and finally gave me a column in the daily newspaper the world with a far greater readership. Something that I have not achieved through other media and the more than 20 books I wrote and collaborated with.

Through blogging become the brand

With this opinion, the bloggers are not just there: the bloggers are active for quite similar reasons: passion, but also to make themselves aware of their opinions and the services. And they have succeeded in establishing themselves as a brand. So is blogging something that everyone should make, the success method?

Personally, I would say yes. Even if more and more Company Discovering the blogging for themselves, I notice in the consultation again and again how customers behave towards the issue. Just a little over a year ago, I happened to meet a former listener from one of my workshops by chance: Well, a blog was being considered, but you're not really there yet.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

Blogging - maybe someday ... says the customer

This is symptomatic, because there are many reservations about blogging: too complex in the care, too unpredictable because of the readers and overall inaccurate as regards the customer approach.

Recently, a colleague - by the way, not blogging - confronted me with the statement that blogging was in the end completely inefficient: Just to blow any news into the world without knowing who was even reading, just too little purposeful. It is much more efficient to address important addressees directly and personally - for example with mailing lists.

Criticism too simple thought

The popular argument, blogging is too little targeted and therefore inefficient, sounds logical first - but I would like to contradict. Because this is too short-term and too simple.

In the example with direct mailing and eMailDistributor to stay: one eMail directed to the right person at the right time can lead to the desired result. Much more likely, however, is that such - often as masseMails sent messages - land unread in trash.

Targeting people is certainly a good marketing method, provided that the approach is individual and ideally personal.

Why blogging is more efficient

In all other cases, I find blogging more efficient. The reason: the searchability via Google guarantees that people also find offers that would not have been reached with their mailing - exactly at the moment, when they also need and actively search on Google.

Because the timing is crucial for success: even if, for example, a eMail in the folder “interesting for later”, no one remembers it afterwards. It is much more likely that Google will be started when the topic becomes topical. I know that from my own expirience. 1 to 0 for blogging.

Does blogging cost more time than other marketing measures?

Also, that blogging costs more time, I can not confirm so. Of course it costs time. However, it is far more time-consuming, umpteen addressed to the personal contact eMails, then receive no response, follow up, etc. By blogging the interested customers put their request directly to me.

The agreement on the order is then often just a formality. Or you can get in touch with interested cooperation partners through the blog and this will lead to new ideas and orders. The annoying and time-consuming cold calling, which often fades senseless in orbit, I can simply give myself in this way.

Blogging - better in your own blog

At this point, those responsible for marketing are also happy to note that you are just as good at Facebook, Google+ or, until recently, Xing topics such as a blog. Xing has just shown what a milkmaid bill that can be, as it is closing its feature Xing topics again these days.

Best of HR - Berufebilder.de® reader Lars Hahn also described in his two comments the problems that can arise if the operator suddenly decides to simply close such a function - overnight the carefully maintained marketing channel is simply no longer there:

I met my commentary on a recruiter, who had almost their corporate blog on XING topics. Not any longer longer. Now she has NEN own.

Why do you blog?

Then you better have your own blog, where you can switch and act according to your own taste. And why are you blogging? Or why do not you blog or not anymore?

Do you plan to introduce blogging as a marketing measure in your company in the near future? Or are you still shying away from the investment? And what arguments do you have for or against it?

Find out more - our books on the subject

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

  • book review




    book review




    book review




    book review




    book review

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch