5 typical application details: So please do not!
A personal cover letter, creative leads, crisp introductory phrases and a short but meaningful CV - the perfect one Casting may be a lot, just not boring. In an effort to write a particularly unusual application, which attracts attention, but some shoot beyond the goal. The following five applications should be avoided.
Fail 1: Selfies, Bikini Pictures and Co.
Beach photos from the last holiday and a selfie in front of spectacular scenery are undoubtedly great pictures - for the photo album, but not for the application. Depending on the job, it may not always be the rigid application form, but appropriate clothing, professional lighting and a neutral background are always recommended.
The visit to the photographer should therefore be scheduled in the application phase. He is happy to advise on the right format and posture. It does not have to be the default picture, but the quality should be right. A golden rule for the choice of the outfit also says: Who wears what he also carries in the job, is well advised.
Fail 2: I can do it all!
Of course you want to present yourself as well as possible in an application and it is also allowed to exaggerate something in one or the other place. But what is not well received: The statement "I speak English fluently" if the actual knowledge does not go beyond a low school level.
Not infrequently, such information is checked in the interview, for example, with an unannounced and sudden change in the foreign language during the call. Those who can not react will be caught lying - not a good start. Therefore: Always stay true to the truth. This also ensures that you end up not in a position that you can not cope with.
Fail 3: mass instead of class
Anyone who has ever completed an application marathon knows how much work it takes to customize the application for each potential new employer. The temptation to use a general cover letter for all applications is therefore great. As a rule, such is not good. For applications by mail or eMail Therefore, a cover letter that is individually tailored to the company should always be part of the application. The only exception: the mobile application via app.
Job apps offer a simple alternative to the lengthy application: anyone who has once deposited his CV, personal data and documents can use them easily and quickly to apply - by swiping. If a job advertisement is wiped to the right, the application will be sent to the company. If the users swipe to the left, the offer is deleted. Why is no individualization necessary here? Because the companies know that this is not possible via app application. For those who find it difficult to personalize the letter, such apps are a great alternative. But here too, if the employer is interested and requests further documents, they must also be tailored to the company.
Fail 3: No-content filler words
Those who are uncertain often resort to phrases. Suddenly all applicants are creative, innovative, motivated and flexible. All qualities that potential employers appreciate, but which are now being used in an inflationary fashion and thus devalued. The better option:
Give case studies. The excellent team performance in the last project contributed significantly to the successful conclusion? Great, that speaks for real teamwork. An innovative idea was taken up and implemented? This shows that the idea was not only innovative, but even feasible. Such statements are stuck. A mere list of supposed strengths, on the other hand, is interchangeable and meaningless.
Fail 4: Hello, hello and hello?
Depending on the industry, an application may sometimes give a loose tone. Anyone applying for a creative start-up will certainly choose another entry point for the application than the one who applies to a bank for a position with customer contact. That's fine and in many cases so desired.
However, what is always important: the right salutation, which must be polite, with name and without typing errors. A “Hello Mr. XY” has lost as little in an application as a general “Dear Sir or Madam”. If you want to leave a good impression, ask in advance for the name of the contact person and greet politely with “Dear Ms. XY”.
Fail 5: Long, longer, longest.
Who thinks that a page-long application is interesting, because it shows how much the applicant has already experienced, is wrong. Brevity is the soul of wit. Personnel have no fun with page-long application novels. In fact, the application is usually only roughly scanned at first glance.
Therefore, the rule applies: Short, crisp sentences that mention the most important information first and only the topics that are really relevant to the new job. All other topics can be addressed in the interview or in the tabular curriculum vitae be mentioned in a nutshell, but they have lost nothing in the cover letter.
With all the rules and regulations that apply to an application, it is understandable that there is often some uncertainty about how a perfect application should look like. The good news is that there are countless guides on the Internet that can provide valuable tips.
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German edition: ISBN 9783965962392
English version: ISBN 9783965963429 (Translation notice)
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