With applications, bypass idle times
There are many studies on how people apply: electronically per eMail or online form, traditional with paper, copy shop and folder, perhaps more recently with the Iphone at a career fair. But how exactly does it look when people put together their documents and write their cover letter?
Last weekend I in the regional train a surprising realization: There are people who write their applications on the train: With a small netbook for the cover letter and a mountain full of copies of certificates and folders armed in a backpack. Maybe he will print the cover letter in the next copy shop and then send everything together directly.
Now, one or the other questions, how good a Casting is that was written so between the door and hinge in a moving train. Personally, I think that's one thing above all else: Efficient. This is someone who knows how to use idle time for meaningful activities. Immediately stop!
Way with impractical application formalities
But the matter shows something else: that paper applications are actually the last gossip, because for such a kind of mobile application completely useless. And that personnel are doing well to increase the number of applications online and above all with mobile phones and smartphones.
Because above all future high potentials have between above-average study achievements, Nebenjob and social commitment (in order to use a few clichés) not one thing: time. At least not to lose them in the copy shop and then later when sorting their documents. And not to spend hours on the computer while clicking through complicated online forms.
Get to the target group where it has time!
After all, this target group is usually busy during study and travels a lot. Also abroad. So if you want to reach them, you need to make it easier to get in touch - and that's when people have time: for example when traveling by train. In waiting breaks at the airport, etc. So here with the special mobile phone online tools that you can edit ideally offline and the documents then only can send online - in the event that you are just driving through a radio hole or no hot spot in the Nearby is.
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