The basics of social media: information and big data



Previous PartNext part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

I am always amazed when people explain how social media works and forget the core of their actions. In fact, social networks, which can be regarded as the core of the exchange formats supported by technology, are merely a consequence of another circumstance.

The Basics of Social Media: Information Dissemination and Big Data The Basics of Social Media: Information Dissemination and Big Data

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!


Text as PDF, podcast, book or eCourse on the topic or personal advice

Here writes for you: Katharina Heder is Digital Media Manager and Consultant. Profile

What is really changing through social media

Overview

Whoever tries to explain social media must first recognize one thing: the transformation, which then finds expression in social networks, begins earlier. It starts with the introduction of the Internet.

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!

What has changed is not only the form of the exchange - chatrooms and communities have also existed before Facebook - or the availability of data. What is behind this is a different understanding of information procurement.

After the Google boom came the questions

Overview

When we launched the internet from CDs and modems, when the content was still standing side by side and no one was seriously worried about privacy and co., Back in those days, search engines got value. The goal was to better sort the Internet and the mass of information.

In this respect, the first entrepreneurs tried to jump on this trend and to use measures to improve the searchability. At the same time, Google, as the largest search engine at the time, tried to work out the results by relevance.

The core of Big Data

Overview

So big data is not a question of the newer days, but it is subject to the economic change of the Internet: So in the first place, one thing has changed - the way we get content that we are looking for. This also distinguishes the way information comes to us - even if we are not actively looking for it.

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!

At the same time, this also involves the question of how Google actually works. The first discussions about data protection and the question of how to deal with this prefiltering started out at an early stage, but were always more aware of the new developments.

I just wrote that big data is not a new invention, so if we're thinking about how to get content into shape so that it moves and reaches people, then the first step is to know how people get information.

Content needs form, this must be considered

Overview

Only then does it seem possible at all to think about the contents as such because the conditions that they are subject to mediation are: whether this is the EDGE Rank at Facebook or the length of content on Twitter - content need a form and this must be observed.

This example explains the complexity of the topic: Although I am part of the generation who grew up with the Internet (Napster, VoIP Chats and Communities I have experienced and tried everything), I have not been so aware of it as it is today Work with Facebook and Co. has simplified.

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!

The importance of monitoring

Overview

However, that is a problem: if the interaction does not work, it does not even have to be content, but it is also conceivable that the technical functioning is crucial for failure.

Conclusion: Monitoring and data are not a companion

Exact evaluation is good for the content

Overview

Let us recall the discussion of the anticyclical posting about 2 years ago: The idea is that content is particularly well perceived if it is not shared at the core times of others.

The recent developments on these considerations indicate that an accurate evaluation of the activity of their own followers should be particularly good for content. No matter how one might argue, one must acknowledge that monitoring and the data thus gained are part of a strategy.

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!

Who wants to position content, must know how to spread

Overview

This is not just the case for strategies, but to test them for their validity, to adjust things when there are indications that they have added value.

In short, if you do not understand how information is spread, you will be hard pressed to position your content well - that is part of the management of new media. It is time that these findings also influence the various training and further education.

How to convey information to an informed world?

Overview

Perhaps this is also the moment when there should be further training for advanced social media managers, which should focus on such topics:

How to convey information in an informed world? An exciting question as I think. The basic principle here is that if you want to understand social media, you must recognize how it works

Tip: Text as PDF or podcast (please read the instructions!) Download or for a little more Text in the complete book with discount or book an eCourse on the topic book. Regular promotions or news per Newsletter!


Text as PDF, podcast, book or eCourse on the topic or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly whole book with this text buy, read on.

3,35 Book now



On the topic with this text Buy a book with discount: Become Free member, then you can see the price with 20% discount. After purchase, you can download the ePub file. You prefer a printed book? Please click here! You can also see the book here.



7,47 Buy German edition

7,47 Buy English edition


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. some ideas

    The foundations of social media - 2 / 2: information conveyed in an informed world OVERVIEW ...

  2. KSchmitt chair carrier

    RT @SimoneJanson: The Basics of Social Media - 2 / 2: Communicating Information in an Informed World -

  3. Competencepartner

    The Basics of Social Media - 2 / 2: Communicating Information in an Informed World: Ge ... # Profession #Education

  4. Simone Janson

    The Basics of Social Media - 2 / 2: Communicating Information in an Informed World -

  5. some ideas

    For @SimoneJanson at #Berufebilder blogged: The core of #BigData - #SocialMedia basics

  6. some ideas

    The foundations of social media - 1 / 2: the core of Big Data OCCUPATIONS -

  7. Competencepartner

    The basics of social media - 1 / 2: The core of Big Data: It always astonishes me again ... # Profession #Education

  8. Competencepartner

    The basics of social media - 1 / 2: The core of Big Data: It always astonishes me again ... # Profession #Education

  9. Privacy Kuerzr

    Blogs: The Basics of Social Media - 1 / 2: The core of Big Data - berufebilder.de #privacy

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.