To the author profile

Authors

We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .

Here 300 also writes internationally renowned experts (→ Overview) - Executives, Professoren, journalists, consultants (→ become an author), They are also always found on the most important bestseller lists and put with their texts measurable Topics in media and social discourse. Edited by → Simone Janson.


Best of HR Berufebilder
Digital & New Work (HR magazine)

Organizational development and hierarchy: In 2 X 9 steps fit for the digital economy

With old organizational structures one does not go far, because they can not keep up with the pace of the digital economy. Here comes the orbit model on the plan. It propagates the transition from a pyramidal to a circular organization. "This is the corporate model of the future," says the business magazine Capital. Read more




Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Purpose instead of mission statement: How companies have to reinvent themselves

More and more studies indicate that companies gain significant financial benefits if they extensively deal with the higher goals and the deeper meaning, ie the purpose of their organization. And that has nothing to do with the usual concepts of the past. Read more






Best of HR Berufebilder
Job Search & Recruiting (HR magazine)

Prevent employee turnover: loss prevention instead of recruiting [4 tips]

The companies are desperately looking for specialists for their vacancies. However, far too few people are asking themselves how they can detect employees willing to leave in good time and prevent unwanted employee turnover. This article shows how loss prevention can look like. Read more

Best of HR Berufebilder
Job Search & Recruiting (HR magazine)

Recruiting via Candidate Journey and Candidate Persona - 7 Steps: How to Win Top Talents!

Lack of understanding for applicants and standard processes are deadly if you want to attract top talent. Candidate journeys and personas that embody prototype applicants are therefore extremely useful. With their help, one gains a clear advantage over other companies that continue to treat candidates for "Scheme F". Read more


Best of HR Berufebilder
Digital & New Work (HR magazine)

Manager and Digital Transformation: Caught between quarterly goal and survival

Automation, robotization and the advance of artificial intelligence determine the future. But it is easily overlooked: salvation can not be found only in technology. Many companies will miss out on the future simply because they persist in antiquated goal-finding processes. Read more

Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Negative comments and customer reviews: 7 tips on how to benefit!

Online reviews are free company advice. Either there is a confirmation to be on the right path or a valuable learning gain. Because what annoys a customer, which perhaps disturbs others also. For this reason, professionals consider critical information on the web as a valuable opportunity to improve. 7 tips, as well as you benefit from it. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

How storymaking and storytelling succeed: 6 tips for building a good story

Good stories are those that we can easily decipher because they show a familiar pattern, such as a fairy tale. Mostly they follow the course of a hero's journey. Very important: They are told from the perspective of the hero, not from the point of view of the company. Ego postings have no place in it. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

How storymaking and storytelling succeed: How to become a successful storyteller

Good stories are different from the usual stuff, they surprise and dock at emotions. They are best told in the alternation of past and present. They are in the truest sense of the word strange and they are above all - true. Companies need a regular story fundus. So go looking for good stories. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

How storymaking and storytelling succeed: 3 steps to good stories

Storytelling is indispensable in modern marketing and successful corporate communications. This requires narrative material. Effective stories, which can be counted, however, do not simply arise. They are made. And then deliberately spread. So you not only find new good employees, but also customers who buy. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

The main management trends: new organizational systems and the shock of power

The automation and the advance of thinking machines determine the trends. Unfortunately, it is often forgotten that every transformation process is always a challenge for the company as well. Salvation is not just about technology. Those who fail to take people with them will fail. Read more

Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Mixed Reality, Multisensory and New Business Ideas: 4 Learnings from Pokémon Go

"Augmented Worlds" have finally made their breakthrough this year. So the monster game Pokémon Go currently has more active users than Facebook, Twitter and Instagram. VR glasses are also trendy. But what are the reasons that makes an augmented, so digitally enhanced reality so fascinating? Four lessons can be learned from the global Pokémon hype. Read more

Best of HR Berufebilder
Digital & New Work (HR magazine)

Fear of Digital Transformation and Wrong Beliefs: How to Defeat the Biggest Innovation Killers!

Announcements are plentiful as companies talk about innovation, digital transformation, and transformation. But most of it remains without consequences. The main reasons for this? The top innovators in the company are called fear, power, wrong beliefs and bureaucracy, according to a recent study by the think tank 2bAhead. Read more


Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Touchpoint Management and Customer Journey: Success has who understands the buying journey of the customer

Not only on a journey to foreign countries, but also on a journey through the communication and service landscape of a company, you can experience something. In the process, every contact leaves its mark: in the minds and hearts of people - and often enough on the web. Because, as in real life, you want to talk about your journey. Read more

Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Touchpoint Management and Customer Journey: Classic sales models no longer work!

The rules of the game in communication and sales are dictated today by the customers. The marketing of the future is therefore based on touchpoints - and on the customer journey. But many providers are still busy with advertising channels. They are the external counterpart of internal department silos: they act side by side without being networked. And with the classic sales models you can not get much further. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

Disruptive management: Companies need new structures!

Sascha Lobo called it Platform Capitalism, Karl-Heinz Land Digital Darwinism and Angela Merkel Industry 4.0. Regardless of which company concepts of the future one speaks: The revolution of whole industries is in full swing. But if you want to make your way to the digitalized new world, you must first provide the right framework conditions. Read more












Best of HR Berufebilder
Success & Management (HR magazine)

Employer branding and corporate culture change: breaking the will of employees?

"You first have to break the will of the young people when they are new to us." With such views, here the original sound of a star chef, you can not get far with the inflowing talents of today's generation. The "poisoned" must give way to a "laughing" corporate culture. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

Emotions in Management: Fear is the biggest power killer

Brain research has long known that people with a sense of happiness can grow beyond themselves and increase their performance by up to 100 percent. Conversely, the performance of people with continuous stress falls below 50 percent. That is why the fear of the companies has to disappear. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

Emotions in Management: Leadership is emotion management

In sales and marketing, insights from brain research have long been indispensable for getting the interest and finally the "ballots" of the customers, that is, their money. For managers too, such knowledge is extremely helpful when it comes to the full commitment of their employees. Read more


Best of HR Berufebilder
Success & Management (HR magazine)

Employee Disloyalty: The 5. loyalty

Whoever has to give up his individual values ​​in the workplace and who is constantly to bend, can not develop loyalty. Loyalty is most evident when the values ​​of a company and the personal values ​​of its employees show a high degree of consistency. A total of five loyalties play a role. Read more







Best of HR Berufebilder
Success & Management (HR magazine)

Business without rules: a dose of nonsense

A young man who had been working as a sleeping car steward on the train told me this: "Sometimes it happened that the toilets broke down due to a technical problem. The following was in the service manual: In the event that there is a disruption in the operation of the on-board toilets, passengers must offer a free drink. " Read more

Best of HR Berufebilder
Success & Management (HR magazine)

Companies without rules: contradict the boss!

On the journey into the future, not only bright minds, but also light luggage, because the markets, like the rabbits, always hitting new heels. There is no time left for budgeting, budgeting excesses and rigid rules. Norms only produce mediocrity. And ISO noise generates isomorphism. Read more

Best of HR Berufebilder
Success & Management (HR magazine)

Success killer Hierachie: Power - positive or negative?

Who wants to secure power claims purely by hierarchy, risk (secret) contradiction. Authority of the digital natives is recognized only when it is justified by deeds. Institutionalized authority "ex officio" is questioned immediately. And the classic status symbols have lost much of their radiance. Read more




Best of HR Berufebilder
Inspiration & Marketing (HR magazine)

Get business ready for a new business world: The Internet has no boss

Skype, wikis, blogs, apps, activity streams and document sharing: These and many more web tools have decoupled the collaboration of real places and made a virtual swarming possible. However, it is increasingly recognized that people work together best when they can see each other. Read more